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Daily news and commentaries for media, marketing and advertising professionals looking for the most comprehensive industry coverage.

New York, NY
Joined May 2008
MediaPost retweeted
Excited to be the Keynote Interview of this year's @MediaPost Email Insider Summit and speaking with Steve Smith about @riteaid's email and digital campaigns. #mpeis
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The room is buzzing. Dino Bernacchi, CMO of #MazdaUSA has arrived to give the first keynote. @MediaPost #MPAuto @ New York International Auto Show instagram.com/p/BwW39PDAaik/… – at Manhattan, NY
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Replying to @MediaPost
@mediapost #data and #programmatic Insiders Summit. As media professionals, we know this but for many marketers, it’s still surprising to hear that programmatic represents 85%+ of all digital dollars spent today. #mpprogrammatic
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MediaPost retweeted
Thrilled to be working again with @MediaPost on their DigitalOOH Awards! Check out the amazing set of Jurors they have lined up! The early cut off is July 31to submit, DM, email or call your DPAA rep for preferred entry fees! More information here: ow.ly/VucY30l7xyP
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Retail apparel buyers open 5.1 emails on average before making a purchase. #MPEIS – at Florida, USA
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"It's not the number of emails you send. It's the content you send." -Shelagh Stoneham, SVP, Marketing at Chico's #MPEIS – at Florida, USA
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#Viant's CMO explains how a #peoplebased platform and open-access data help #auto #marketers improve media performance today at @MediaPost #MPAuto: ow.ly/ceKC30j6Dxr
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Our SVP of Brand & Creative @thedonlane joined @MediaPost’s #MPBMS panel with #DavidChen and #MarthaGonzalezGorgonio to explain how #DraftKings uses data to help layout our marketing and advertising strategies.
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Top brands on stage LIVE including @BestBuy, @7eleven, @LandOLakesInc, more; streaming coverage from #Austin starts at 9AM CDT: bit.ly/2vMcykh #MPBMS
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MediaPost retweeted
Tune in live at 10:45 EST to see @bradthinks lead a panel discussion on The New Dynamics of Trading at @MediaPost's Programmatic Insider Summit: mediapost.com/programmaticin…
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.@popeyesm moderates our first #FORECAST panel; watch the vids later today: bit.ly/2Ftrlnh #MPForecast w/ @LouPas
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A @MediaPost Online All Star is someone who propels their business to new levels of excellence – we can’t think of a more fitting honor for our CEO @Pezmeister1! 🎉 Read the full list of honorees here: mediapost.com/onlineallstars…
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Brilliant example of how to strategically organize first and then "outwork" and deliver results campaign-by-campaign for @TheDemocrats by @k8thegr8est #MPMKTG – at Washington, DC
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Our #Marketing #Politics show begins at 9AM EST; watch the LIVE stream from #DC: bit.ly/2mLtCn3 #MPMKTG
Excited that so many of our members are speaking at #MPEIS! 19 of the 33 (57.6%) speakers here are women. Thanks for putting more women on stage, @mediapost!
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How (Not) To Share A Massacre: It's been more than a year since I published... bit.ly/2kgPJ5Z
A true testament to the challenger spirit of every team member — our nine #OmmaAwards for @netflix, @JetBlue, @PBS and @harleydavidson!
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Looking forward to my #advertisingweek /#OMMA panel tomorrow: Screenless Marketing. @HavasMediaUSA @replica78 @Mindshare_NA @freshdigitalgrp
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You never go wrong if you go philosophical. No data is useless - it just might not be relevant yet. #MPOMMA @mediapost
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We get caught up in chasing conversion vs. how it flows naturally. We can always leverage more data. #MPOMMA @MediaPost
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