MicroConf

Jacob’s rule is to think hard up front so your customers don’t have to later. AI can copy your features, but it can’t feel your users’ pain. If you’re deciding what to improve in your product next, watch the full 11-minute talk ▶️ youtu.be/VKCvJwOKdio

Jacob Wright sells novel-writing software mostly to hobbyists. Dabble runs at 4% churn and has grown to nearly $2M ARR over nine years. At MicroConf Europe 2026, Jacob explained the product principles behind it 🧵

Next, @einarvollset: stop selling the tool, sell the outcome. Move into labor budgets, and build a product with a learning loop that a newer frontier model can’t just catch up to. He also gives five tests for a compounding AI worker. youtu.be/81j1sV32Wng

@robwalling: AI can attack a SaaS business from 10 directions. Rob walks through the classic moats that are dying and the 8 that still work, with examples from QuickBooks, Gusto, Stripe and Slack, plus smaller bootstrapped companies. youtube.com/watch?v=KpILHX2D…

Our first two talks from MicroConf Europe in Reykjavík are now out! @robwalling covers which SaaS moats still hold up in the age of AI. @einarvollset picks up from there: if anyone can copy your features in hours, where does defensibility come from? Links in 🧵:

MicroConf Europe 2026 in Reykjavík, in 81 seconds. Talks hit YouTube next Monday! First up: @robwalling and @einarvollset on SaaS moats, and how to protect what you've built from AI and position your company to come out ahead. Then SEO, Claude skills for marketing, and more.

Her fixes: hire people with different archetypes, feed your core drive outside the business, do the inner work, celebrate small wins, and protect your sleep. If motivation has felt thin lately, the full talk is worth your time. ▶️ youtu.be/lw8ZrlqmKXQ

Most founders treat motivation as a feeling: do I feel like doing this today? Clinical psychologist @drsherrywalling says it runs deeper. It's the drive that keeps you doing the reps regardless of how you feel. Here's how she breaks it down 🧵

We're going back to Dubrovnik 🇭🇷 MicroConf Europe 2027 is Oct 3-5 at the Dubrovnik Hotel Palace, right on the Adriatic. It's our favorite place to hold this event, and this will be our fourth time there. Early-bird tickets are open now: microconf.com/europe

Once your SaaS starts making money, you're done... right? Nope! Even when things are going smoothly, you'll still have to make sure your SaaS doesn't stall at these 7 plateaus: youtube.com/watch?v=Sv1IO5mm…