Sabo

The self proclaimed "Cold Email King" just charged back over $80,000 from the man who ran his entire email infrastructure That man is me I seen the disputes hit my dashboard and I swear to god I laughed out loud Jack Bricknell. JN Jack. @jn_jackk I was the FIRST person to ever supply this man with large scale infrastructure. September 2025. Every campaign his little kingdom ever sent ran through systems I built And bro averaged a 0.001% reply rate on them Do u understand how rtarded you have to be to pull 0.001% on infrastructure that prints money for every single other person who touches it The king of cold email cannot write a cold email are you crazy are you dumb Oh ? The infrastructure was the problem ? Buddy I built my own verifier and tested ur little OmniVerifier against it, the tool doesnt verify sht, ur tech is fake ur results are fake ur crown is fake So instead of locking in and getting better at his ONE job this grown man went to Amex and reversed every invoice since day one Fcked me for $80K+ overnight, the person who kept his whole operation alive But His own coaching students came to me and told me this is literally what he teaches Pay every vendor with Amex so u can reverse it all once ur done using them Make ur own clients pay bank transfer ONLY so they can never get a cent back Collect 5 figures deliver nothing churn repeat Any rtard on earth can run 100% margins when stealing ur costs back is the business model that is called fraud son And my DMs bro My fcking DMs 10+ people in a few days with the same story word for word Sold him LinkedIn accounts, delivered "a day late", full chargeback Sold him review botting, full chargeback His own staff, never paid His agency clients, real companies that paid 5 figures, zero work done, churned like they were nothing multiple 6 figures collectively and new victims in my inbox every single day Now hes blocking people and hiding threads like a scared little rat Bud I have everything saved You cannot delete what lives in my drive If ur his customer rethink who ur backing If he owes u money protect urself while u still can If he ran this same play on u, DM me and get ur records together, there is a serious case being built against him and his company and u may be able to recover Jacky I know ur reading this so read slow U cannot charge back a subpoena Full exposé next week. Everything goes public, receipts and all U got cocky and stole from the wrong one See u next week bud 🫡

I'm genuinely losing my mind watching people sleep on SMTP. You're paying Google $3 an inbox to send 15 emails a day. You're paying Microsoft to send 2–3 a day and praying it doesn't change the rules again next Tuesday. Meanwhile SMTP is sitting in the corner like the ugly guy at the party who secretly owns the building. DIRT cheap. 10–15 cold emails per inbox per day. Your OWN servers. Your OWN IPs. Microsoft had a meltdown last week? SMTP didn't even look up from its phone. "BuT sMtP dOeSn'T wOrK." Bro. You set it up on localhost with your host's default hostname, skipped warmup, blasted 50K emails on day two and then called it a scam. That's like buying a Ferrari, filling it with orange juice and blaming Italy. Set it up right. Real HELO. Proper reverse DNS. Warm it for 3–4 weeks. Clean lists. And suddenly you've got the cheapest, most reliable volume in cold email while everyone else is paying 5x more to get rugged by Microsoft every quarter. Gents. It's not dead. You were just lazy.

This is why I tell you not to go with the cheap providers cause you get slaughtered

blows my mind that people still send to lists they haven't actually verified ran a "normal" B2B list through emailshield this week. ~12K emails 8.6% invalid 2.1% disabled accounts 32% catch-all that's almost 11% of the list that would've bounced straight off your domains. spamhaus wants you under 5% and the part nobody talks about: 23% were microsoft 365 addresses the exact inboxes most verifiers can't actually check, so they just slap "valid" on them and hope if you're not splitting out your outlook leads, you have no idea what you're sending to drop me a comment or dm if you early access for free...

I built the cheapest, most accurate email verifier on the market. Especially on Outlook. Where every other tool is basically flipping a coin and charging you for the flip. Just shipped a huge update today. Looking for beta testers. Comment or DM me and I'll throw you free credits. Bring your dirtiest list. I dare you.

Your competitors are personalizing every single cold email they send. You're still blasting 100K raw Apollo leads with the same template. And you're wondering why your reply rate died. Let me show you what you're up against. THE LIST IS THE FIRST PROBLEM You download 100K leads. Industry, title, company size. Same filters as 400 other agencies. Half of them aren't even a fit. The "marketing agency" is one freelancer with a Canva account. The "founder" sold the company last year. And when you email someone who isn't a fit, they don't ignore you. They hit spam. And spam complaints kill domains. So step one: score every lead before it gets a single email. 80+ is a perfect fit. Send. Under 40 is a waste. Don't. Out of 100K, you usually end up with 30–40K worth emailing. Fewer emails. Way more replies. Healthier domains. THEN YOU PERSONALIZE LIKE A HUMAN DID IT Not "loved your recent post." That's a pattern, and everyone sees through it. Real personalization: Their job title in plain English. "Founder," not "Chief Executive Officer & Co-Founder at Acme Holdings LLC." Their company name cleaned up. "Acme," not "ACME HOLDINGS, LLC." Who they actually sell to. "You work with health systems and influencer brands." Their buyer persona. A recent win, if you want to mention it. A subject line about THEIR business. A compliance company gets a subject line about ADA training and compliance. Not "quick question." Multiple full cold emails per lead, so you can pick and test. And yes, it researches every single person for real. 10K leads takes 30–40 minutes. If a tool "personalizes" 10K in 30 seconds, it didn't research anything. IT FINDS THE PHONE NUMBERS TOO Drop in a company and it pulls the decision makers and their mobile numbers. So when someone replies "interested," you're calling them in minutes. Not emailing back 6 hours later after they've forgotten you exist. WHY THIS MATTERS RIGHT NOW Cold email is going low volume per inbox. 2–3 emails a day per account, spread across a lot of inboxes. When every email is genuinely different, there's nothing for the filters to fingerprint. The guys doing this are already landing in the inbox and booking the calls you're not getting. Every week you wait, they take another chunk of your market. I recorded the full walkthrough. 8 minutes. The exact setup, live, start to finish. Want it? Like this post. Follow me. Comment "VIDEO." I'll DM it to you. Don't be the guy still sending {{firstName}} templates in 2027.

SMTP is the most underrated inbox type in cold email. Everyone fights over Google and Outlook like it's Black Friday at Walmart. Meanwhile the guys quietly printing money are running SMTP and laughing. Here's what nobody tells you: It's cheap. Stupid cheap. A fraction of what you pay for Google. You send 10–15 cold emails per inbox per day. Way more than the 2–3 Outlook lets you get away with now. And here's the big one: When Microsoft has a meltdown, SMTP doesn't care. Your own dedicated servers. Your own IPs. Nobody else's crackdown takes you down overnight. Last week while half of cold email was crying about Outlook, SMTP just kept sending. The catch? You have to treat it right. Proper warmup, 3–4 weeks minimum. A real HELO. Reverse DNS that actually points back. Clean lists. It rewards people who know what they're doing and punishes lazy mfers. That's exactly why it's underrated. Most people set it up wrong, burn it in a week and decide "SMTP doesn't work." It works. You don't. Run it as 30% of your stack and it absorbs your volume spikes, protects your Google and Outlook inboxes, and makes your cost per send collapse. So here's the deal. First 10 people get 100 SMTP inboxes for $50. (Around 1K sends/day) Dedicated IP. Full DNS setup. Done for you. Comment "SMTP" and follow me. I'll DM you. 10 spots. When they're gone, they're gone.

Half of cold email SMTP is about to get blocklisted and nobody's talking about it. It's November. Spamhaus starts rolling out its new rules this month. Every sending IP needs a real HELO, reverse DNS and a matching A record. Miss one and you're a candidate for the blocklist. Running SMTP on localhost with your host's default hostname? Gents. The clock just started.

Microsoft sneezed last week and half of cold email caught pneumonia. Inboxes paused. Sending stopped for a day. And my DMs filled up with grown men crying like a toddler who dropped his ice cream. Let me explain something nobody wants to hear. Microsoft changes the rules 2–3 times a year. Every year. Like clockwork. It's not a surprise. It's a SEASON. And every single time, the same guys get wrecked. You know who they are. 100% Outlook. One provider. One basket. Every egg. Then Microsoft rolls out an update, the whole basket hits the floor, and they act like they've been personally betrayed. Bro. You built your entire business on one company's mood swings. Here's what the guys who didn't even notice last week were running: Outlook for volume. Google for their best leads. SMTP as a buffer. Microsoft had a bad day? Cool. Google and SMTP kept sending. Their calendar didn't even blink. And here's why the mix matters: Microsoft is the most volatile. Strictest filters on earth, scans your email before it even delivers, changes the rules more than anyone. Google is the most stable. Cares about your domain reputation and whether people actually want your email. Barely ever pulls the rug. SMTP sits in between. Your own servers, nobody else's crackdown takes you down overnight, but you have to treat it right. Three providers. Three different risk profiles. One of them goes down, the other two carry you. That's not a "nice to have," gents. That's the difference between a bad Tuesday and a dead month. So next time Microsoft does this, and it will, ask yourself one question before you go crazy: Why was my entire business sitting in one inbox type? Diversify, or keep catching pneumonia every quarter. Your call. SMTP pretty underrated iykyk

the submissions we're kind of mid but my word stands reach out and I'll shoot over your credits g

Built a sequencer, but not for you. For the psychopaths sending 10K+ emails a day who need to know exactly which follow-up booked the meeting, which domain just died and which inbox is about to. Every other sequencer was built for a guy sending 50 emails from his Gmail. This one was built for war. Private. High senders only. Zylar. (ignore the low sends client is in testing phase)

Quick question, gents. How many meetings did you book yesterday? Not this month. Not "roughly." Yesterday. Per offer. You don't know. Nobody knows. Everyone's got 6 tabs open, a spreadsheet from 2023 and a gut feeling. I can zero in on any of my offers at any time and see the performance live. Here's what knowing looks like. One screen: 412,860 emails sent. Goal was 315K. 138,240 leads contacted. 3.1% real replies. Out-of-office stripped out, because OOO isn't a reply, it's a vacation. 26.6% of those replies positive. 286 meetings booked. Goal was 287. Missed it by ONE and I'm still annoyed. 1.0% bounce. 0.4% unsubscribe. And the part that matters most: Meetings per business day. Charted. Against the goal. Against last period. So when Tuesday books 4 meetings instead of 10, you see it Tuesday night. Not 3 weeks later when the month is already gone. Same screen tells you what's broken RIGHT NOW: 2 senders with expired tokens. Not sending. One domain's Outlook placement dropped to 64%. Paused automatically. 212 inboxes. Gmail placement 97%. Outlook 94%. Zero of 42 blocklists. You don't go hunting for problems. The problems come to you. Most of you are running a business on vibes and a sequencer that shows a green "sent" checkmark. If you can't tell me how many meetings you booked yesterday per offer, you're not running cold email. You're gambling with extra steps. Zylar. Join the waitlist 👉 zylar . io

Does your sequencer know your domains are blacklisted? No? Didn't think so. Here's what a real dashboard looked like this morning: 54 domains. 38 active. 6 still warming. 9 blacklisted. NINE. URIBL. SURBL. Sitting there quietly, getting fed leads every single day. And in most setups, nobody would know for weeks. Your sequencer shows you "sent." Green checkmark. Looks beautiful. Meanwhile 9 domains are firing emails straight into a wall, and you're on X asking why your reply rate fell off a cliff. Gents. "Sent" is not "delivered." Your sequencer should be watching your domains 24/7: Which ones are blacklisted, and on WHICH list. Which ones are still warming and shouldn't be touched. Which ones have DNS set up correctly. Which ones are masked, and which ones are pointing straight back at your main brand like a confession. Which provider each domain is on, so you know what's breaking where. All of it. In one screen. Every morning. Not "check Postmaster on Fridays when I remember." If your sequencer just schedules emails and calls it a day, you're flying a plane with no instruments. It'll feel fine. Right up until the mountain. zylar . io join the waitlist (LIMITED TO HIGH SENDERS)

Quick question. Where are the interested leads from last Tuesday? Not the campaign stats. The actual PEOPLE. The ones who replied "sounds interesting, tell me more." Where are they right now? You don't know. Do you. They're sitting in some inbox. Marked as read. Rotting. You paid for the domains. You paid for the inboxes. You paid for the leads, the verification, the sequencer. You did everything right and someone actually said YES. And then you let them die in a Gmail tab. Gents. This is the most expensive mistake in cold email and nobody talks about it. Here's what should happen the second someone replies "interested": It lands in a CRM. Automatically. Not a spreadsheet you "update on Fridays." It gets enriched with their mobile number. Automatically. Your caller gets pinged. Automatically. They dial within 30 minutes. While that lead still remembers who you are. And every single morning your caller sees the list. Yesterday's interested leads. Last week's. Last month's. Who got called. Who booked. Who ghosted. Who needs another dial. Nothing slips. Nothing rots. Nothing "falls through the cracks," which is a fancy way of saying "we forgot." Right now most of you are spending thousands to generate interest... ...and then handling it like a guy who leaves his car running in a Walmart parking lot with the doors open. The interested lead from 3 weeks ago didn't go cold. You let it go cold. Track it. Enrich it. Call it. Every single day. Or keep wondering why 1,000 positive replies turned into 12 meetings.

I need to talk about placement tests because I'm genuinely losing my mind. You send 50 emails to some random seed inboxes. The dashboard turns green. "92% inbox placement!" And you think you're safe. BRO. YOU TESTED YOUR EMAILS IN A VACUUM. You don't send to random inboxes. Nobody does. You send to a NICHE. And every niche runs on completely different email. Plumbers, roofers, local service businesses? Personal Gmails everywhere. Enterprise? Outlook as far as the eye can see. Agencies? Around 70% Google. So what exactly did your "92%" test? Nothing. It tested a fantasy list that doesn't exist. Here's real data from a real test. Read it slowly: Google to Google: 93% inbox. Outlook to Outlook: 94%. Outlook to Google: 58%. FIFTY. EIGHT. PERCENT. Same email. Same copy. Same domains. Same everything. The ONLY difference is which provider sent it and which provider received it. Now picture the mfer running 100% Outlook infra into a list that's 70% Gmail. His generic test says "looking great!" Meanwhile almost HALF his emails are rotting in spam, and he's on X asking why his "perfect copy" isn't converting. It's not the copy, buddy. You're sending a fax to a WhatsApp group. And people PAY for these tests. Monthly. Then they make real decisions off a number that has nothing to do with who they actually email. A real test needs to know two things: Who you're sending TO. What you're sending FROM. Then test THAT exact combination. Anything else is a horoscope with a progress bar. And if your whole stack is one provider blasting into a mixed list... You don't need a placement test. You need a priest. Use a tool that actually does place all these factors into consideration...

Unpopular opinion: your reply rate doesn't matter. Every guru on here is flexing 5%, 8%, 12% reply rates. Cool. You sent 400 emails. One of our clients sent 8 million emails and booked about 1,000 calls. Reply rate? 0.3-0.5-something percent. The gurus would call that a failed campaign. That "failed campaign" booked more meetings in a month than most of these mfers will book in their entire lives. Here's what nobody wants to admit: High reply rates are easy when your volume is tiny. Send 300 hand-picked emails and anyone looks like a genius. At scale, reply rates drop. Every single time. That's just math. But meetings go up. Pipeline goes up. Revenue goes up. You can't pay rent with a percentage. So next time someone screenshots a 10% reply rate, ask them one question: "Out of how many?" Watch them disappear.

Cold email isn't dead. Your inboxes are. Every time Google or Microsoft change the rules, half of X posts "cold email is over." This happens 2–3 times a year. Every single year. Nothing magic changed this quarter. Just a few things that made everyone panic. We manage infra for 1,500+ clients and run 100+ on the agency side. So I made a video on exactly what we changed, with real numbers you can screenshot and stick on your fridge. THE BIG CHANGE You send less per inbox. And it costs a bit more. Not because providers got greedy. Because the more you send from one inbox, the easier you are to spot. Send 1–2 emails a day from an inbox and it's almost impossible to get banned. I have Gmail accounts from 2014 that send 2–3 a day and have never been touched. The whole game now: Don't send millions of emails from one inbox. Send millions of emails from millions of inboxes. THE NEW LIMITS Google: 15–20 cold emails a day per inbox, depending on your risk tolerance. I run 15. Outlook: 2–3 a day. That's it. Anyone telling you more has no idea what they're talking about. SMTP: 10–12 a day. WHAT $500 GETS YOU NOW Google: 2,500–3,800 cold sends a day Outlook: 3,000–4,000 a day Private SMTP: up to 5,000 a day GOOGLE 5 inboxes per domain, spread across separate admin accounts. Stack hundreds of users on one account and you're getting blocked. And we've been testing something for 6 months: a cheaper Google setup at about 30% less for the exact same inbox. The only catch is swapping domains every 3 months, which you should already be doing. OUTLOOK Premium and Normal are different license types. Normal is what most vendors resell, and it gets abused. Premium sits with a different team, and we haven't seen ban waves on it. Stay at 2–3 a day. Match Outlook to Outlook where you can. SMTP Your own email server. Hard tech. We've spent years on ours. 5 inboxes per domain, about half of Google's volume, at a fraction of the price. THE GOLDEN RULES Generic brand domains on .com. If your brand is superlist. com and you send from getsuperlist. com, you're getting linked straight back. Mask or clone your domains so they can't be traced to your main site. Aged domains, 1+ year, are crushing right now. Use providers that don't source from cold email vendors, so you're not pooled with every other cold emailer. Diversify. Outlook, Google and SMTP. Sending to enterprise? More Outlook. Bigger companies run more Microsoft. And the reminder nobody wants: you don't need fancy reply rates. One client sent 8 million emails and booked about 1,000 calls. Not pretty percentages. Very pretty calendar. I put the full video breakdown and the Q4 guide together. Exact limits, pricing, the stack we run and every rule above in detail. Follow me + comment "Q4" and I'll DM you both.