Sarah Berckenkamp (@Museumschat) header
Sarah Berckenkamp (@Museumschat) profile picture

I am an interim manager turned business coach, making impact-entrepreneurs run a profitable business.

Amsterdam
Joined March 2009
Photo by Sarah Berckenkamp (@Museumschat)Photo by Sarah Berckenkamp (@Museumschat)Photo by Sarah Berckenkamp (@Museumschat)Photo by Sarah Berckenkamp (@Museumschat)Photo by Sarah Berckenkamp (@Museumschat)Photo by Sarah Berckenkamp (@Museumschat)Photo by Sarah Berckenkamp (@Museumschat)Photo by Sarah Berckenkamp (@Museumschat)Photo by Sarah Berckenkamp (@Museumschat)Photo by Sarah Berckenkamp (@Museumschat)
True leaders aren't just good at their jobs, they're good leaders too.
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Every road is different. And I see that. There's many choices that go along with this reality for the past 3 years: 1. Before covid I made about 100k as a freelancer working with 3-7 clients
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7. In 2022, I launched my online coaching business with a bit of a burn-out, so I decided to work only a maximum of 6 hours a day. And I am sure if I would have worked harder, I could have doubled the 80k, but I just did not want to.
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8. And currently I am exactly where I need to be, working with 18 clients at the same time, helping them through this journey that I know so well. I wouldn't have done it any different and I wanted to paint an honest picture with this post.
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Yesterday one of my clients had an important insight. She was struggling to sell her offer, because she was afraid of what people might think of it. When I asked her: who are those people? They were mostly people she wouldn't sell to anyway.
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And that she should focus more on her ideal client and speak very specifically to them on social media. When I read this message I thought: mission accomplished. I did not tell her what to do (never works, unfortunately haha), but she figured it out by herself!
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I 💖 coaching solopreneurs.
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It's time to take up space, to step into your energy and make full use of it. That everything will be even easier from now on. Because you know it can be done differently. There is always an excuse not to go for it; “wait for a trajectory first”
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1. Claim your expert status / specialization; 2. The art of seduction; 3. Surprise others with your energy and get much more back; 4. Always be 1 step ahead of people with ease; 5. Stamping, a political skill to become recognizable 6.
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Growing in your ‘personal brand' that will help you attract what you want; 7. Skills that make you future-proof; 8. Create routines that are easy to implement And much more… This is a limited offer and is available until Thursday noon.
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The first event I’m hosting within my own business and not for another client and I managed to organize it here 🥰. Blessed to have chosen my own path & chose for what I want instead of what I thought was expected of me.
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Sunday journal prompt: "How have you called in on the business you're currently running?" Happy writing and if you want, share below :-)
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A few weeks ago I onboarded a client who worked with another coach before and was fairly disappointed. This actually happens to me a lot.
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As a solopreneur this is really hard to figure out and that's why I've created something called the product tree. My clients are all using that model and through that, it's really easy for them to create a profitable product suite & it's super easy to sell it.
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Because it's alligned. Most people think they have to work with me because I know a thing or 2 about sales. Unfortunately I'm looking at your bag of goodies first. Look for a coach who understands the full picture, not just your ads.
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