A great #song gets attention. A real connection builds a #fanbase. The goal isn’t just #streams. It’s creating music people feel, share, and come back to. That’s how listeners become fans.

Before you hire a promo team, ask: Can I see comparable campaigns? Which KPIs do you track? Can we talk before signing? We answer all of it upfront. musicpromotoday.com

The 2026 #MTV #VMAs brought together some of the biggest names in music for a night of major wins, performances and memorable moments. Here’s a look at some of this year’s winners 🏆 #Madonna — Artist of the Year #TaylorSwift — Video of the Year #BTS — Song of the Year + Best Group #SiennaSpiro — Best New Artist #LISA — Best Pop #CardiB ft. #Kehlani — Best Hip-Hop #BrunoMars — Best R&B #BadBunny — Best Latin

YouTube is growing everyday as the next big platform supporting artists. Don't sleep on this. YouTube will remain the exclusive free streaming home of Coachella through 2030, continuing its nearly 15-year partnership with the festival’s parent company Goldenvoice. The extension comes nearly six months after YouTube broadcast the Sabrina Carpenter, Justin Bieber, and Karol G-led edition of the festival, which became the platform’s most-watched Coachella livestream ever.

musicpromotoday.com/spotify-… Spotify’s own use cases are concrete: Explore a new genre or era — e.g. ’90s alt-rock, modern indie pop—so Home adapts toward curiosity, not only habit. Shape vibe for life right now — energizing morning music, or “I’m done with X.” Home follows the lead. More podcasts and audiobooks by topic — tech, history, art, and the like. Access path (mobile): profile picture → Taste Profile → review music / podcasts / audiobooks → Tell us more → send.

Your Values Protest Is a Campaign Decision. Sylvan Esso Just Proved Spotify Still Owns the Funnel. musicpromotoday.com/sylvan-e…

🚀 HOUSTON, WE’RE COMING! Proud to announce that MusicPromoToday is partnering with the University of Houston’s Valenti School of Communication to connect emerging talent with real-world opportunities. A major step in our Houston expansion and we’re just getting started. 🔥🤘 #Houston #ValentiSchool #Communcations #MusicPromoToday

Great #music isn’t enough. It needs a story people remember. Build a world around the music. Create moments fans can connect with long after the first listen. Make the music heard. Make it remembered.

Your merch just got closer to your audience. 👀 Amazon products can now be tagged directly in eligible YouTube content, giving creators another way to turn views into sales without sending fans through a long click journey. READ MORE ↓ musicpromotoday.com/amazon-i…

The TikTok playbook has changed. Artists aren’t going viral because they found the perfect dance. They’re building familiarity around a sound before release, testing multiple hooks, and giving fans a reason to make the song their own. Read more: musicpromotoday.com/how-arti…

#AlexWarren is taking album rollouts beyond the For You Page. 👀 #TikTok livestreamed his sold-out #Sydney arena show globally as part of the #WILDCHILD rollout, blending live music, fan interaction and exclusive content. TikTok is becoming a concert stage, too.

#SoundCloud is testing direct music sales, letting fans buy tracks straight from artist profiles without leaving the platform. For independent artists, it’s another sign that music platforms are moving beyond streams and toward direct-to-fan relationships. The future of #MusicMarketing might be closer to the fan than ever.

The music industry continues to honor the legacy of #DollyParton. 🕊️ #TaylorSwift, #Beyoncé, #PaulMcCartney, #Eminem, #RebaMcEntire and more have shared heartfelt tributes, while #HarryStyles honored Dolly during his #MSGshow with “I Will Always Love You.” A legacy that crossed genres, generations and borders.

#AI can make the song. But can it make the charts? 👀 #Australia’s #ARIA is banning fully AI-generated #music from its charts. AI-assisted tracks can still qualify, but the music must remain substantially human-made. Where should the industry draw the line?

Being an #independentArtist doesn’t mean doing everything alone. Build the right team. Keep your vision. Move smarter. If you’re at the stage where you’re ready to take your music further, we can help you build the next move. musicpromotoday.com/contact

#YouTube is changing how views are counted. 📈 Starting August 24, long-form videos will count a view as soon as they start playing, meaning public numbers could climb faster. But monetization isn’t changing. “Engaged views” will still matter for earnings and performance. More #views, same rules for getting paid.

CASE STUDY: #MalcolmTodd x #Gap Gap tapped rising artist Malcolm Todd for its “Denim on Your Own” campaign, featuring his take on Robyn’s “Dancing On My Own.” The takeaway: The best brand partnerships build on an artist’s momentum instead of interrupting it. One right collaboration can open the door to an entirely new audience.

#Spotify Is Putting a Label on #AI Artists Spotify is introducing “AI Persona” badges to identify artist profiles that don’t represent real people. The labels are expected to roll out in September, bringing more transparency as AI-generated #music grows across streaming. Image: Spotify

15 years. 1,500+ campaigns. 10+ genres. 🌍 Different artists. Different sounds. One mission: getting great music heard by the right people. Want to be part of what’s next? Get started through the link below. 👇 musicpromotoday.com/contact/

The goal isn't to post more. The goal is to give people a reason to care. Context > quantity. Every time