@NILnomicsi
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NILnomics follows the money in college sports-original data infrastructure powering reporting, dashboards, & financial models for administrators, agents, & fans
Joined April 2025
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Hey there! If you're new to NILnomics, please consider subscribing to the FREE newsletter.
Each week I break down college sports finances with clear visuals, deep analysis, and original research.
I hope you'll join!
Www.NILnomics.com
🚨UPDATE 🚨
NILNewsstand 🤝 NILnomics — extended through August 2027.
Our partnership with @gregchickphd will continue for another 12 months, bringing more original research, data analysis and live discussions to the NILNewsstand Data Series.
Read the announcement ↓
nilnewsstand.com/updates/nil…
The analytics laboratory is looking better as we added some fresh swag from @DavidCovucci - if you're not reading FOIAball you're missing out on some of the best reporting in college sports.
You can subscribe to his free newsletter here: foiaball.com/subscribe
NILnomics retweeted
Replying to @Fenchak4Trustee
GAO found that before revenue sharing, Power-school athletic departments spent 36% of total expenses on coaching + support staff alone. Scholarships were 11%.
Yes, Olympic sports cost money. But cutting athlete opportunities is a choice. Not an inevitability.
And the revenue side matters too. @NILnomics breaks down something EADA can’t: where the money actually comes from.
Before we decide what college sports “can afford,” we should probably understand both sides of the ledger.
Worth reading: nilnomics.com/p/college-athl…
NILnomics retweeted
Olympic sports cost money. But cutting athlete opportunities is a choice, not an inevitability.
The #PCSA doesn’t protect the process of those choices.
GAO found that before revenue sharing, Power schools spent 36% of total athletic expenses on coaching + support staff. Scholarships were 11%.
And @NILnomics shows why one national economic answer is so difficult: schools operating under the same NCAA rules have radically different revenue sources and economic models.
That’s why Congress shouldn’t prescribe the outcome.
Protect the process: require financial transparency, independent athlete representation, and a structure where economic rules can actually be negotiated.
You can’t decide how to divide the pie until everyone knows what’s actually in it. 👇
NILnomics retweeted
Attendance is always tickets distributed, not butts in seats. Here’s last years attendance vs scans numbers, including Fresno State. nitter.cf/nilnomics/status/20820…
Replying to @NILnomics
Why it matters now: in the House settlement era, departments pitch sponsors and boards on fan engagement — using the inflated number.
A media buyer valuing signage against 24,000 announced fans at a MAC game is paying for 8,000 impressions. That’s a 30–55% markdown.
The new issue of NILnomics is live.
College athletics has two public financial datasets. They routinely report different revenue figures for the same school in the same year. Both are correctly sourced.
Here's why that gap exists — and why it's the whole story. 🧵