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Nacho CARNÉS

@NachoCarnes

International Senior Marketing Executive, Coach, Lecturer & Speake | My Personal and Professional Goals: Build Businesses, Create Value and Have Fun

 Spain, Netherlands & Germany
nachocarnes.es
Joined February 2009
  • Tweets19.7K
  • Following196
  • Followers1.8K
A new comic strip from #AdExchanger: For Puck’s Sake adexchanger.com/comic-strip/…
Image from Nacho CARNÉS (@NachoCarnes)
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Swivel Wants To Create Agentic Infrastructure For CTV adexchanger.com/ctv-roundup/…
Swivel Wants To Create Agentic Infrastructure For CTV | AdExchanger

Swivel Wants To Create Agentic Infrastructure For CTV | AdExchanger

Agentic media buying is the No. 1 topic du jour in ad tech discussion circles. The startup Swivel aims to make it work in CTV environments.

adexchanger.com
20
Gamers Love Ad Blockers. So This Site Found Another Way To Show Them Ads adexchanger.com/publishers/g…
Gamers Love Ad Blockers. So This Site Found Another Way To Show Them Ads

Gamers Love Ad Blockers. So This Site Found Another Way To Show Them Ads

WiseGuyGaming repurposed the tools it was already using to identify bots to reveal its ad-blocking audience as well.

adexchanger.com
21
Chord Buys Its Rival Zenlytic To Build An Agentic Version Of A CDP adexchanger.com/commerce/cho…
Chord Buys Its Rival Zenlytic To Build An Agentic Version Of A CDP | AdExchanger

Chord Buys Its Rival Zenlytic To Build An Agentic Version Of A CDP | AdExchanger

Two data infrastructure startups with agentic commerce ambitions are combining forces. On Tuesday, Chord, a 6-year-old commerce tech startup, acquired Zenlytic, an AI startup with an anthropomorphi...

adexchanger.com
20
AI traffic drives 83% more revenue per visit for retailers, according to Adobe martech.org/ai-traffic-drive…
AI traffic drives 83% more revenue per visit | MarTech

AI traffic drives 83% more revenue per visit | MarTech

Adobe research also found that AI traffic converted 90% better than non-AI traffic.

martech.org
13
Salesforce to buy voice-AI startup Cresta for $2.7B dealroom.co/news/168989-sale…
Salesforce to buy voice-AI startup Cresta for $2.7B | Dealroom News

Salesforce to buy voice-AI startup Cresta for $2.7B | Dealroom News

Salesforce has signed a definitive agreement to acquire Cresta, a nine-year-old maker of AI-powered contact center software. The company didn't disclose terms, but the price is $2.7 billion, accord...

dealroom.co
21
ChatGPT ads generate 64% less revenue per visit than Google Search: Study searchengineland.com/chatgpt…
ChatGPT ads generate 64% less revenue per visit than Google Search: Study

ChatGPT ads generate 64% less revenue per visit than Google Search: Study

Researchers estimated a $0.26 cost per click would match Google's ad returns. One ChatGPT advertiser reported paying $1.72.

searchengineland.com
19
SEOs, we need to talk about E-E-A-T searchengineland.com/talk-ab…
SEOs, we need to talk about E-E-A-T

SEOs, we need to talk about E-E-A-T

Stop chasing mythical scores and tweaking author bios. Learn how PageRank, information gain, and user behavior affect Google rankings.

searchengineland.com
23
7 Google Ads conversion tracking mistakes to avoid searchengineland.com/google-…
7 Google Ads conversion tracking mistakes to avoid

7 Google Ads conversion tracking mistakes to avoid

Your campaigns may be optimizing toward the wrong goals. Check for overlooked conversions, inflated counts, and offline import errors.

searchengineland.com
1
22
Anthropic filed for an initial public offering on Monday, bringing the maker of artificial intelligence platform Claude a step closer to its highly anticipated public market debut and providing a key test for the rapidly emerging AI sector cbsnews.com/news/anthropic-i…
Anthropic files for IPO, touting AI's ability to "improve how humans live"

Anthropic files for IPO, touting AI's ability to "improve how humans live"

Anthropic, which developed the Claude chatbot, is barreling ahead with its public offering despite mounting concerns about AI going rogue.

cbsnews.com
35
LinkedIn’s B2B Audiences Are Now Available On CTV Via Google DV360 adexchanger.com/tv/linkedins…
LinkedIn’s B2B Audiences Are Now Available On CTV Via Google DV360 | AdExchanger

LinkedIn’s B2B Audiences Are Now Available On CTV Via Google DV360 | AdExchanger

LinkedIn is plugging its professional data into Google’s ad buying platform so that advertisers can use job titles and company info to target streaming ads programmatically.

adexchanger.com
24
Identity Resolution Goes The Way Of The Cookie adexchanger.com/the-big-stor…
Identity Resolution Goes The Way Of The Cookie | AdExchanger

Identity Resolution Goes The Way Of The Cookie | AdExchanger

Safari is tracking the trackers. Apple officially blocked identity resolution providers this week. Our guest, Zach Edwards, a cybersecurity researcher and the co-founder of DecryptAds, puts the...

adexchanger.com
24
Apple Publishes Its Plan To Wipe Out Web Tracking adexchanger.com/platforms/ap…
Apple Publishes Its Plan To Wipe Out Web Tracking | AdExchanger

Apple Publishes Its Plan To Wipe Out Web Tracking | AdExchanger

Do you hear them? The bells? The drums? Apple is coming. And we’re not talking about 30%. “It’s not enough to block cross-site cookies to prevent cross-site tracking today because the tracking...

adexchanger.com
16
Meta Is Selling Ad Slots, TV-Style adexchanger.com/platforms/me…
Meta Is Selling Ad Slots, TV-Style | AdExchanger

Meta Is Selling Ad Slots, TV-Style | AdExchanger

Meta has a new feature that lets advertisers lock in a window of between three and 24 hours on a single day across Facebook and Instagram.

adexchanger.com
13
The psychological advantage of incrementality testing martech.org/the-psychologica…
The psychological advantage of incrementality testing | MarTech

The psychological advantage of incrementality testing | MarTech

Cutting spend feels risky. Keeping an unprofitable tactic often feels safe. Better evidence helps you challenge that imbalance.

martech.org
24
AI Slop Sites Are On The Rise. Is Ad Tech Ready For Its New MFA Challenge? adexchanger.com/programmatic…
AI Slop Sites Are On The Rise. Is Ad Tech Ready For Its New MFA Challenge?

AI Slop Sites Are On The Rise. Is Ad Tech Ready For Its New MFA Challenge?

DecryptAds uncovered more than 2,100 AI-generated recipe sites that are monetized with programmatic ads and feature fabricated author profiles.

adexchanger.com
21
Salesforce announces $5.66 billion deal for Braze, sending BRZE stock soaring 50% cnbc.com/2026/10/20/salesfor…
Salesforce announces $5.66 billion deal for Braze, sending BRZE stock soaring 51%

Salesforce announces $5.66 billion deal for Braze, sending BRZE stock soaring 51%

The company's latest acquisition is expected to close in fiscal 2028, and will see Braze shareholders receive $47.50 in cash per share.

cnbc.com
34
AI Startup Minerva Built An Agentic CDP, But Don’t Call It That adexchanger.com/ai/ai-startu…
AI Startup Minerva Built An Agentic CDP, But Don’t Call It That | AdExchanger

AI Startup Minerva Built An Agentic CDP, But Don’t Call It That | AdExchanger

Minerva wants to turn fragmented customer data into something marketers can use, with AI agents doing the work behind the scenes.

adexchanger.com
31
A new comic strip from #AdExchanger: Carriage Dispute adexchanger.com/comic-strip/…
Image from Nacho CARNÉS (@NachoCarnes)
17
Sure, Debates Between Prebid Members Can Get Heated. That’s Why It’s The Programmatic Melting Pot adexchanger.com/publishers/s…
Sure, Debates Between Prebid Members Can Get Heated. That’s Why It’s The Programmatic Melting Pot |...

Sure, Debates Between Prebid Members Can Get Heated. That’s Why It’s The Programmatic Melting Pot |...

The Prebid Summit in New York City on Tuesday exceeded the event’s reputation for liveliness. That reputation was cemented last year, when the Prebid Summit was roiled by controversy after The Trade...

adexchanger.com
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