
Growth @ShelbyServes @Aptos
Dubai, United Arab Emirates
Joined May 2014
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"What should I use on Aptos?"
"How do I get started with Aptos?"
I've got these questions way too many times by many curious souls, so here it is:
A definitive guide to the thriving @Aptos Ecosystem
Let's move 🧵👇
After five long days at IBW, I definitely couldn't match @rachit's energy.
Had a fantastic time talking about expansion/gtm/and marketing. Should definitely do more of these.
global expansion GTM, ft. @nareshkx - global expansion lead, @aptos
in this episode of the @touchgrass_pod, i sat down with naresh to talk about
> what it takes to scale globally vibes and vanity metrics
> how aptos chooses countries for expansion
> why depth matters more than surface-level presence
> walking the fine line in marketing: what works, what doesn’t
and much more!
key timestamps
1:17 - moving from india ops to global expansion
3:34 - biggest takeaway from being india lead
8:25 - evolving aptos india: accelerator → winter school
10:17 - hiring @srilakshmitc as india lead + handover
15:12 - global expansion principle #1: go deep
20:00 - marketing boundaries: what’s approved vs what isn’t
21:02 - picking regional leaders and trusting the hire
23:01 - setting marketing guidelines + content anchors
24:15 - top advice for aspiring global expansion leads
All in
It’s been >15 years since the launch of Bitcoin, and the market is more focused than ever on real products solving real problems for real people. Real-world adoption has early signs of success and will grow exponentially in the coming years.
In the past years since Aptos mainnet launch in 2022, we’ve built best-in-class infrastructure - the most scalable, fastest, and cost-effective blockchain ever created. We created products like Aptos Keyless to enable smooth Internet adoption and Geomi to accelerate builders. We made powerful strategic partnerships with builders to drive scale and adoption.
During these same years, we also rushed and messed up the airdrop. We focused on the wrong metrics, like TVL. Alongside many incredibly valuable strategic partnerships, we also made some bad business arrangements that didn’t deliver value to the ecosystem we were expecting. We have learned much from these mistakes, made significant leadership changes and have done a lot of clean up this year. Difficult, out of the spotlight hard work, but necessary. These necessary changes laid the groundwork and strengthened our ability to execute much more in the future.
My passion has always been the mission: unlocking financial freedom and financial equality. Historically, we’ve been conditioned to think of global equality in terms of the legal system and human rights. It’s not enough. Perhaps, the 1776 Declaration of Independence says it best that we are all “endowed by their Creator with certain unalienable Rights, that among these are Life, Liberty and the pursuit of Happiness.” True global equality requires inclusive access to the world’s financial systems, from capital markets and money movement to wealth-management tools and stable stores of value. More powerful financial tools for everyone.
It can be odd to think of fair and equitable global trading as a societal accomplishment, but the opportunities are not equal today. IPOs and private funding have limited access. Many other investment strategies have limited access, especially globally. A global trading engine can be built on a highly-customized and decentralized technology stack. It can be accessible to all with all the rules and operations codified. It can offer fair features not found in any centralized market today - such as protection against front-running, sandwich attacks, and hidden costs. Trading tools like delta-neutral strategies can be available for anyone to deploy and understand. No more hidden agendas and a level playing field. Ultimately, everyone having the same access to financial markets, global currencies, investment opportunities, and more is going to change this world for the better. We’ll look back at this time as the path to how we unlocked financial freedom.
Our thesis-driven bets toward our mission are as follows:
* Equitable and advanced global markets: Decibel, incubated by Aptos Labs, is the first fully decentralized exchange that will match the Binance/Coinbase speed and ease of use. At the same time, Decibel is innovating with new trading primitives, user protections, assets, and markets. With a successful Testnet underway, Decibel is accelerating toward a Q1 Mainnet and will iterate on the product quickly.
* Next-gen cloud, data & AI: Shelby is the first hot decentralized storage protocol. It solves the data lifecycle challenge (i.e., hot, warm, cold) for AI use cases, creator use cases, and enterprise cloud infrastructure. Not only cheaper due to reduced egress fees when compared to traditional cloud infra, Shelby is cloud failure resistant, programmable, yet with full creator control.
* Aptos Internet expansion with Namespaces: Namespaces offers turnkey, tailor-made blockchain infrastructure built on Aptos’ proven tech stack for any bring any enterprise or institution to bring its users into crypto and expand the Aptos ecosystem, similar to the way the Internet was built. The new Archon architecture fully enables fast and reliable connectivity for namespaces internally and across them.
While it is still early for these products and protocols, the response from investors, partners, and the community has been strong and validating. Building the product vision, not just a tech narrative, is what sets Aptos apart. Our strategy is to deliver utility that drives organic revenue in every product and sustains the mission. This is a significant change to the previous years in how we have operated and we’ve been realigning and rebuilding for nearly a year now. The Aptos Foundation is working with us on how to best allocate resources to support these changes.
The market continues to evolve rapidly and APT isn’t reflecting the fundamentals, ecosystem growth or progress in the mission. I continue to hold every token that was granted to me as a co-founder because I believe it's the right thing to do to serve this mission. Not many founders can say that more than 3 years post token launch. Mission not yet accomplished. And while we’ve done a lot of learning from and cleaning up past mistakes, we will look at every option to ensure our mission will be sustainable and successful.
Looking back, we’ve learned from our mistakes, rebuilt, aligned, and are now executing on thesis-driven bets toward the mission. Our world-class team has never been as focused and effective as it is today. The world needs financial freedom and equality more than ever, especially in a world where AI is creating more information asymmetry and inequality. Let’s level the playing field for the future generations of humanity.
All in
I have put all of my chips into @Aptos. There are plenty of people against us and that’s what makes the stakes even more interesting.
But if you think this team isn’t going to try and win big you’re absolutely insane.
NFA
.@rpranav and team cooking hard
You hit play. It streams.
Your fans watch. You earn.
Infra that performs like Web2, with the upside of Web3. @rpranav from @AptosLabs explains:
Love to see Indian builders on Aptos raising capital
High-quality product, high-quality team!
Well deserved
Panora: The Super App and Execution Layer of @Aptos
We’ve excited to announce that @PanoraExchange has successfully closed the funding round, led by @FrictionlessVC, with participation from @AveryChing (CEO & Co-Founder, @AptosLabs) and @Greg_Nazario (Founding Engineer & Head of DevRel, @AptosLabs).
Let’s talk about what this means 👇🧵
LFM!!
The goal is to add much more depth to the Indian ecosystem through the experience @srilakshmitc brings in running founder programs and building a dev community.
Excited to share a new career update! 🎉
I’ve joined @Aptos as the Ecosystem & Development Lead for India (@aptos_ind)
Over the past 3 months, I’ve been collaborating with the team and founders in a partner capacity, which only made me more bullish on the ecosystem.
Now, I’m thrilled to officially join the Aptos team and work even more closely to support builders, devs & creators across India.
A big thanks to @NareshKx and the entire @Aptos team for believing in me 🙌
Also looking forward to working with @sneha_bb again!
Can’t wait to learn, build, and make big things happen together !
What approach would you prefer? Serious replies only
A. Launch markets and build the plane as you fly
B. Create foundational alignement and take off
Wrapping up the Aptos India Accelerator in style!
Thanks to everyone who showed up and supported.
Accelerator teams, event attendees, HashedEm Matar Media, Aptos India Eco Teams, couldn't have done this without you.
Demo day wrapped, but the impact of these 8 teams is just getting started.
Here's what went down on stage with @newrl_layer1 @Plutopeio @kryzel_io @predictonfliq @conso_xyz @posterdotfun @crediblefin @Qiro_Finance
Building out a market entry and expansion playbook. Help me with any playbook references (need not be about market entry and expansion)
Web3/Web2 doesn't matter
The video came out not so clear lol.
TLDR;
I am taking up a new role at @aptos to lead Global Expansion.
My vision is to take the learnings from India and localise in new markets, opening up Aptos to invest in high-quality founders, engage in policy, reinvent public infrastructure, and build a thriving community.
We are just getting started. Watch this space for more.












