NewDigitalAge

POSSIBLE assembles industry veterans to launch Europe’s “most valuable” marketing event in Lisbon buff.ly/zJSQkkr

The NDA Podcast returns with the launch of the No NDA interview, kicking off with Ari Paparo buff.ly/D1aVwVc

AI may be the best thing for branding since sliced bread By Virginie Goupilleau, Founder of BerylliumIV,

CTV Focus: Beyond the hype, the real state of commercial TV and why advertisers are misjudging viewership Thinkbox Strategy Director Elliott Millard discusses the reality of viewing habits and the power of addressability buff.ly/BBYZlzO

The Efficiency Trap. When protecting the bottom line destroys the business above it By Wissam Najjar, CCO at Omnicom Media MENA buff.ly/M1Q6KfG

Goalhanger launches Goalhanger X to build media ecosystems around creators buff.ly/f0eTFaA

NDA launches Signals, an “always-on” membership for adtech, retail media and martech brands buff.ly/8Xlckjd

From attention to outcomes: Why advertising still struggles to prove value Kelaine Blades of Havas Media Network believes the industry needs to get better at connecting media activity to business outcomes buff.ly/vZumxdp

My Other Life: Jon Walsh, Founder of JobsInAdtech.com newdigitalage.co/my-other-li…

VIOOH Partners with Screenverse to Expand Premium DOOH Access Across the U.S buff.ly/4eped7M

Clive Mishon on Manchester, independence and the future of agency collaboration buff.ly/RvBWDgZ

Taptap Digital acquires UK audience platform Skyrise in European expansion push buff.ly/jbcCfOd

Fuse, the global sport and entertainment marketing agency, part of Omnicom Media, today announces the appointment of Freddy Farhat as Senior Director – Sports Partnerships, as the agency builds on the launch of its Dubai office earlier this year. newdigitalage.co/agencies/fu…

The next decade of Podcast Advertising won’t be defined by Adtech By Heather Osgood, CEO, True Native Media newdigitalage.co/audio/the-n…

Driving engagement and scale: Martech trends at Braze City X City London NDA attended Braze’s City X City event in London and talked to Braze and its partners to explore the rapidly-evolving landscape of modern martech and customer engagement. buff.ly/17mK6qR

Retail media has spent the last few years as advertising’s fastest-growing channel but that era of explosive, uncontested growth is over, according to Alexia Nakad, at AppsFlyer, who sat down with RMA at MadFest to map out where the channel goes next buff.ly/mHVkXZG

AI is making execution cheaper. Understanding is becoming more valuable By Wayne Blodwell, Global SVP Programmatic at Assembly Global buff.ly/0edEkrb

In the first of our ‘Audience with’ interviews from this year’s Cannes Festival, Justin Pearse gets Terry Kawaja’s latest takes on live events, AI and the evolution of the media marketplace. Listen to our exclusive interview here... buff.ly/lLP1WHF

It’s time to hold election ads to the same standard as crisp packets buff.ly/Ti4VAXu

My Digital Hero: Dorian Spackman, Founder and CEO, Colateral.io Who is his digital hero? buff.ly/MHqp9Xf