Nick Presta (@NickPresta) header
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Principal Engineer @Shopify helping merchants better understand their business through analytics 🚀 Ex-@WaveHQ

Toronto, Ontario, Canada
Joined December 2008
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Nick Presta retweeted
So excited to bring geo-map analysis to Merchants. Can’t wait to see what new insights they uncover 📍
Shopify Analytics now brings app activity, annotations, custom product data and where your sales come from into one place. So you get a more complete view of what's happening in your business, and why.
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🗺️ Stories are better told in multiple dimensions, and maps are fun, but don’t sleep on the GROUP BY CLUSTER we added to ShopifyQL which is also available in the API
Weekend plans: turning data into bubble maps
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Nick Presta retweeted
Weekend plans: turning data into bubble maps
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Nick Presta retweeted
Shopify Analytics just got a lot smarter: 📲 App Events: app data is now in Analytics 📌 Annotations: the why lives on the chart ⚙️ Metaobjects: slice by things like material, designer, loyalty tier 🗺️ Geospatial maps show rather than tell @nicgrasset @NickPresta and the whole analytics team are cooking 🔥🔥
Shopify Analytics now brings app activity, annotations, custom product data and where your sales come from into one place. So you get a more complete view of what's happening in your business, and why.
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Shopify brings app activity, chart annotations, custom dimensions, and bubble maps together to explain the why behind your sales. More context in your Admin, APIs and AI agents to help you decide where to focus next. See the full update here: shopify.com/ca/blog/analytic…
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Shopify Analytics now brings app activity, annotations, custom product data and where your sales come from into one place. So you get a more complete view of what's happening in your business, and why.
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Nick Presta retweeted
Giving you all of the dev updates this Edition! We’re bringing commerce into every agent, building trust into the ecosystem, and giving developers a stronger foundation so they can spend more time on building.
57 dev updates in the Fall ’26 Edition. And that's a lot to talk about. So, we put together a few of the highlights ↓
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Nick Presta retweeted
The new Edition drops today. It’s a magical time to build. Hope this Edition shows how much fun we’re having. shopify.com/editions/fall202…
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Nick Presta retweeted
The Exponential Edition is here. I’m getting close to 10 years at @Shopify and I’ve been thinking about how far we’ve come. Ten years ago, Shopify was the online store builder. A lot of people still think of us that way but we’re so much more than that. We’ve banded together all these entrepreneurs. Thinking about how we can use the collective to help every single merchant on the platform is the fun part. The Exponential theme of this Edition is perfect for the moment we’re in. It’s about the flywheel. Every merchant that joins Shopify benefits from every other merchant that has ever been on Shopify. The more merchants there are, the better Shopify gets for everyone. We built a lot over the last six months: Shop Pay in agents, shop.dev, retail customer recognition, Shopify Protect and new stuff in Sidekick. It’s all in the Edition.
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Nick Presta retweeted
Shopping with agents has taken off 🚀 Are you using it? @Shopify merchants: we've got you covered. Buyers are discovering and purchasing products through new personal agents, including @Muse and @instinct. Shop Pay now works with any merchant, right in the chat, including in @claudeai Duet, Grok @bot, and Instinct. We've even launched shop.md/ so buyers can add the best personalized shopping experience to any agent they use.
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Nick Presta retweeted
i am collecting a crew of pioneers for the next evolution of @Shopify. what a delight to meet competent generalist weirdos and get them excited about what we are building here.
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Nick Presta retweeted
First came Shopify-event annotations. Then third-party apps could add their own context. The next step was yours: add your own annotation to a Shopify Analytics chart. Campaigns, milestones, promos, your call. What moment would you mark? changelog.shopify.com/posts/…
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Nick Presta retweeted
At DotDev we shared a lot about how Shopify Analytics is ready to power your app analytics. In case you missed it @nicgrasset has a great walkthrough of everything we just launched!
Shopify Analytics is now a full-stack platform for apps No charting library. No data warehouse. No custom UI. Demo with @nicgrasset
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6 new dev updates for Analytics Can't wait to see what you build!
Shopify Analytics is now a full-stack platform for apps No charting library. No data warehouse. No custom UI. Demo with @nicgrasset
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Shopify Analytics is now a full-stack platform for apps No charting library. No data warehouse. No custom UI. Demo with @nicgrasset
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Nick Presta retweeted
For years I built inventory software against Shopify's API. Last week at DotDev I was presenting the new one. Real-world inventory is messy. Nice to finally model it that way. shopify.dev/changelog/physic…
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Nick Presta retweeted
😅 you are welcome David
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Nick Presta retweeted
Come join Shopify
The best week of the year. There's no team like @Shopify. 💚
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All the new analytics stuff Shopify has been rolling out this year is probably one of the most impactful things they have added to the developer platform. No partner wants to be managing analytics infra, no one likes multiple sources of truth. We can all focus on the fun stuff.
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Nick Presta retweeted
Fun chat. I stand by my claim: Shopify's Global Catalog is *the* gold rush opportunity of 2026. It's open, it's free, and it's agent ready to power discovery-to-checkout. Docs @ shopify.dev/docs/agents/cata… Demos: nitter.cf/vlaurenlee/status/2067… UCP deep-dive: nitter.cf/igrigorik/status/20564…
"This is the biggest @ShopifyDevs opportunity right now." @igrigorik, Distinguished Engineer at Shopify, shared more about the Universal Commerce Protocol (UCP) and what's coming next during DotDev. The major moments: - UCP is a free, public, global catalogue API. Only Google, Amazon, and a few others have solved discovery at internet scale, and almost none expose it publicly. Shopify spent $100M+ over two years and made it free. "This is a picks-and-shovels moment. There's gold in that mountain." - Built with Google, launched in January. Decades of Shopify scale compressed, plus partners like Target. By April, Meta, Salesforce, Amazon, and Stripe had joined. - How UCP works. A merchant declares what it supports like cards, checkout, subscriptions, split payments, gift cards. A client or agent says "I don't speak gift cards yet, but I understand subscriptions." They negotiate the overlap and transact. - Completely open participation. A merchant can invent "fancy subscriptions" tomorrow, and any agent that speaks it can transact. It turns commerce into a market negotiation. - Modelling all of commerce is absurdly hard. It's the world's longest-running trade and always evolving, so you can't write a static spec. UCP is built around capability negotiation instead. UCP aggregates across all merchants and normalizes the permutations (one seller's size 10 is another's 9.5; blue is someone's turquoise) into coherent availability, prices, and latency. Thanks for coming on the show Ilya! We'd love to have you back. Ecomm Cowboy is live every M-F at 12P CT.
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