Nikhil (@Nikhonit) header
Nikhil (@Nikhonit) profile picture

AI Growth & Marketing | Building Products

Amsterdam, The Netherlands
Joined February 2014
Photo by Nikhil (@Nikhonit)Photo by Nikhil (@Nikhonit)Photo by Nikhil (@Nikhonit)Photo by Nikhil (@Nikhonit)Photo by Nikhil (@Nikhonit)Photo by Nikhil (@Nikhonit)Photo by Nikhil (@Nikhonit)Photo by Nikhil (@Nikhonit)Photo by Nikhil (@Nikhonit)Photo by Nikhil (@Nikhonit)
what chatgpt's new search console tells you: how often you got mentioned how many people clicked what topics you came up in what it doesn't: what they asked what chatgpt said about you why your competitor showed up instead still more ai search data than anyone had yesterday
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2019: we need a mobile app 2023: we need a chatbot 2026: we need an mcp server the customer, every single year: can i just get a csv i can open in excel
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every ai agent org chart now: ceo agent, chief of staff agent, planner agent, reviewer agent and one guy at the bottom actually clicking the button to see if it works
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Before writing your landing page headline, search Reddit for “is there a tool that” + the problem you solve. The person asking for your product probably explains it better than your homepage does.
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weird flex calling something an ai wrapper when your own app is a wrapper around postgres, stripe, aws and clerk. its all wrappers. some of them just have customers
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build in public mostly sells to other people building in public. your actual customers arent on x reading your mrr screenshots. theyre in a whatsapp group asking which tool their friend uses
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pitched an ai workflow to a friend last week. he nodded politely then opened the same google sheet hes used for three years. your competitor isnt another ai startup. its the messy spreadsheet your customer already trusts
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the best career advice I ever got was stop optimizing for looking busy.
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google will pay you if their AI “significantly” uses your content translation: good luck proving it, also here’s a dashboard nobody asked for
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Sad Reality... I realised this way back in 2023. Sadly, I stopped working with Indian Founders and their startups too and stopped building for Indian Audience... Life's been good since...
Note to self: don't waste time building for indian audience. They will never pay you (read as: very, very, very hard to monetize them). They have been conditioned with freebies and cashback and also, US/Europe audience is much more professional and respectful of your time.
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AI relationship post-mortems be like: Fault: 50/50
 rephrases prompt
Fault: 50/50
 switches models
Fault: 50/50
 reminds it who's paying
Fault: 51/49 Then Taking a screenshot and sending it to their partners
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Wow now we have LinkedIn Cringe on X too
HR: Starting Monday, your role will be fully on-site. No more working from home. Employee: Understood. HR: This is a company-wide decision. Everyone is expected to comply. Employee: No problem. Monday morning, the employee arrives at the office. Manager: Why are you here? Employee: I thought everyone was expected to work on-site. Manager: You were supposed to be at the client’s office today. Employee: Nobody told me that. Manager: Didn’t you check your email? Employee: I did. The only email I received was the one saying I had to work on-site. Manager: You should have asked. Employee: I assumed the company-wide policy applied to me too. Manager: Fine. Just work from here today. Employee: Sure. At 10:15 a.m., the manager calls again. Manager: Why haven’t you joined the client meeting?
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It’s crazy how Claude Launched a startup program and Indian influencers started creating content saying “How to get Claude Pro and Max Access for free for 12 months”
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WE'RE IN!!! We just got accepted into the Claude Startup Program 🥳🥳🥳 1 year of claude team for 5 members + $1,000 in API credits, free! Let's Build 💪
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I'm 29. Solo founder from India, based in Bangalore. Looking to connect with more marketers & indie hackers!
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My EU Trip just got way more productive after meeting @scheemunai Loved and learned how he thinks about building amazing products.
I just met @Nikhonit today in Zagreb! Nikhil worked with me on some marketing stuff earlier this year. He's now travelling through Europe. Really cool to meet up and have a drink! We should do more in-person stuff...
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Feature this already @starter_story !!
I made $26,116 in April 2026. 📽️TranscriptAPI -- $10.9K 🤖CRHQ .ai -- $9.6K 📜YoutubeToTranscript -- $5.2K 📩Recapio -- $387 This doesn't include client work, which I'm now winding down to focus 100% on CRHQ 🚀
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Nikhil retweeted
hermes is really good at making skills. community already shipped thousands. curated a few to get you started — open a PR if you've made your own 👇 github.com/ZeroPointRepo/awe…
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Someone hacked Google Search Console or Google is on Asteroids?
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YouTube isn't a video platform. It's the largest unstructured knowledge base on earth. The teams building search, RAG, and AI agents on top of YouTube transcripts right now will look like geniuses in 12 months. 💪
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