Scaling brands on TikTok Shop. Co-Founder @zainithagency
Manhattan, NY
Joined March 2013
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While I've been busy meme-ing, my team has been busy working.
We're currently doubling sales for this health & wellness brand every month on TikTok Shop.
Here's how we're doing it:
- 600+ samples being sent monthly to commission-only creators. We reach out to these creators with on-platform bots, email outbound, discord groups, etc.
- $15K/month in flat fee creator spend. We have a solid network of creators we've worked with across brands plus partners.
- $2K/day in ad spend at a 2X ROI. Remaining sales are all organic
The tl;dr is to speed run to as close to 1K videos/month on TikTok Shop. TTS is almost entirely a volume game.
There is currently no brand on TikTok Shop that's doing $1 mil+/month on TikTok Shop without this volume of videos or livestreams
Since supplement brands have such high margins, this is actually a profitable channel for the client.
But if you really want to maximize the ROI of TTS, you should be treating it as an awareness channel that you'd be okay breaking even on. TTS is extremely powerful for TOF and brand awareness, plus a halo effect and spillover to Amazon.
We also get usage rights for our client and repurpose the videos to Meta which has allowed them to increase ad spend there by 30%
We're not really onboarding any more clients for Q4 but we did have one client get acquired and now they'll be going in-house starting next month.
Oh and we'll be starting with JRB in 2047 after they launch Amazon in 2036 (they don't want to rush into things)
If you do less than $1 mil/year and you do NOT know what Fermat does, then I simply can't help you.
If you do more than $1 mil/year OR you DO know what fermat does (I would really like to know) please feel free to book a call here to discuss if TikTok Shop would be a good option for your brand calendly.com/zain-zainith/30…
We’ve raised $1.3M from YC & Afore Capital so you never have to type or speak again.
Typing is slow. Talking into your computer is awkward. Subvocal fixes both
Our glasses give you the speed of speech without you making a sound or touching a keyboard.
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Pre-orders are now live at:
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New method just dropped 🚨
Called the Connor method (the one that looks like Clavicular)
1. Source 2,000+ creators per month from TikTok Shop. Winners get put on retainer deals. All creators routinely re-incentivized to keep posting through creator contests
2. 1,000+ creators per month through Trybe, all being paid % of ad spend
3. 500-1,000+ creators per month through sideshift
Think we’ll see this method get a lot more popular with brands trying to flood the ad account with creative and get extremely serious about scaling.
Getting more and more popular among SAAS companies as well. Think it’s only a matter of time before TikTok Shop starts allowing digital products in order to compete and retain top creators
why are so many dutch guys grinding hard on ecom if this is the case
Yes, majority of my Dutch friends are "burn out"
You get 1 year of FREE fully paid salary and then another year of 70% FREE fully paid salary and you can just sit at home and chill!
You have to keep "appearances" up though because you might get snitched, so on Facetime with friends you do this schtick:
"It's all too much for me"
"I'm so tired"
"I don't think I can go back to work yet"
Meanwhile it's partyyyyyyyy time chilling at home with Netflix and popcorn
Welcome to European social welfare in 2026 😂
4 of these parked outside the tatari event in nyc
what is this savagery @arthurquerou
Why does IG lowkey feel easier to grow than twitter
If you’re an IG type of guy pls follow I’m trying to get like u instagram.com/notzainagain
important PSA 🚨
you must be a zainith agency customer paying at least $100K/month if u want to do an event together
if you're paying at least $200K/month we can do an ice cream social together in february
didn’t know this was @slashapp’s new sales strategy but pretty sure this is how you lose customers and ruin your reputation
pretty significant news in the CTV space that might get missed
Walmart paid $1.4 bil for Vibe.co which may seem like a lot but now they're injecting all their first-party Walmart sales data into their algo to help improve targeting
in the age of AI, access to that level of data is the real defensible moat
tatari pretty good with their linear product but I don't see a world where vibe doesn't grow much stronger with this. especially when the other platforms have an egregious amount of fraud going on that will get exacerbated with more ai bad actors
More info: vibe.co/blog/product-updates…
