A 9-year-old just proved the power of Yorùbá advertising! I was reviewing a video ad I made for a solar brand when my nine-year-old sibling walked up behind me, curious as ever. Amidst watching, he said: "Is this not the video you did for a solar brand? I watched it on my daddy’s phone, You even mentioned they do CCTV!" I was stunned. He remembered the details, and a child at that. That's when it clicked for me: he understood every word because it was in Yorùbá. And because the message spoke his language, it stayed with him. When people understand you, they remember you. And when they remember you, they trust you. That's the power of speaking to your audience in the language of their heart. I'm Asani Alimi, an indigenous Yorùbá content creator. I write and produce ads that connect, stick, and sell. Ready for your brand to be remembered? Work with The_Asani Brand today!