Orrett 👨🏽‍🚀 Davis

1 pixel mistake can teach Meta to find patients for ads aimed at physicians When you sell to clinics & physicians, those ads often attract their patients. Most accounts we audit have no way to qualify or disqualify the clinics they attract. They fire the pixel on every form submit and use those submits to optimize. Fire the optimization event only when a clinic or physician that fits your ICP submits. Track everyone else, but don't let their submissions teach Meta who to find.

Cost per lead is the most deceptive number in your dashboard. A $50 lead that never books is worthless. A $350 lead that shows and closes can be the bargain. Price the whole chain, from lead to booked meeting to show to close. Judge the front end by the back end.

This approach is a great reminder that valuable customer interactions can be created with straightforward, genuine interactions. 💡 Focus on real experiences and simple execution to engage your audience effectively. 🚀 mightyorbit.co