Data-backed PR for crypto, blockchain, and AI. Built around your goals, vision, and business outcomes. 📧 For collaboration: [email protected]
Tbilisi, Georgia
Joined December 2023
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What makes a crypto brand an attractive partner for major media? Spoiler: a big budget isn't enough.
🎙 @beincrypto's Alevtina Labyuk joins Mike Ermolaev to discuss the business side of crypto newsrooms: how commerical relationships coexist with high editorial standards.
🔗 Read the full interview: outsetpr.io/blog/beincryptos…
🔎 A PR placement can deliver its greatest value months after publication. No referral clicks. No obvious attribution. But the impact may still be there.
In the latest edition of Tips & Tricks, our founder and CEO, Mike Ermolaev, explores why the real value of media coverage often extends well beyond publication day.
🔗 Read the full article: outsetpr.io/blog/the-afterli…
🤖 Made with AI
ALT The afterlife of a PR placement: Where the real business value comes from - Outset PR
How’d you say #CryptoContentMarketing has changed in 2026? 👀
One of our takeaways: publishing more isn’t the answer anymore. Search, social feeds, and AI answers all play by different rules.
So we put together a playbook for navigating all three — plus a few templates you can steal: outsetpr.io/blog/crypto-cont…
🤖 Made with AI
ALT Crypto content marketing: The 2026 playbook for search, social and AI answers - Outset PR
You can’t prewrite a response for every crisis. But you can decide how your team will choose one.
▪️ Who’s affected?
▫️ How far has it spread?
▪️ What risks are in play?
▫️ What should PR achieve?
📰 Our new Tips & Tricks breaks down how to build a #CrisisCommunication framework before you need it: outsetpr.io/blog/web3-crisis…
ALT Web3 crisis communications: Choosing the right response for common scenarios - Outset PR
PR should contribute to business growth. But how much of that growth can it actually claim?
At Outset PR, we always measure what changes following our work without confusing correlation with causation.
🔗 Our latest Tips & Tricks breaks down how we do it: outsetpr.io/blog/how-to-meas…
ALT https://www.outsetpr.io/blog/how-to-measure-pr-impact-on-growth-without-overclaiming-attribution
$230M in stolen $USDC moved across chains in just eight hours. @circle had the tools to intervene — but did it have a legal duty to?
🔗 Our latest #OutsetLegalLens explores where neutral infrastructure ends and legal responsibility begins: outsetpr.io/blog/the-280m-qu…
ALT The $280M question: Should stolen stablecoins be frozen before a court steps in?
What does #LLMSeeding look like in practice — and how do you know if it’s working? 📊
We’re opening up one of our recent campaigns for a crypto wallet to show how Outset PR improves AI visibility across non-branded discovery queries.
🔗 The case study is live on our blog: outsetpr.io/blog/how-crypto-…
ALT How Outset PR helped IronWallet earn AI visibility: LLM seeding for brand discovery in action
Outset PR | Best marketing agency'25🏆 retweeted
Solid observation from @OutsetPR. Traditional PR calendars lean on fixed dates and “good” windows, but crypto’s 24/7 pace, narrative shifts, and surprise events make rigid planning far less reliable. Timing around current market context and real journalist availability tends to perform better.
Worth reading their Tips & Tricks breakdown on this.
outsetpr.io/blog/
🗓️ PR calendars are usually built around predictable variables: announcement dates, industry events, and supposedly good or bad periods for pitching.
But how much of that predictability survives in crypto?
Breaking this down with Outset PR's global media manager, Maria Bulgakova @polubvi_mari, in the latest Tips & Tricks edition.
🔗 outsetpr.io/blog/crypto-pr-c…
🤖 Made with AI
ALT Crypto PR calendar: When journalists actually have time for you
Before users trade, they discover.
That’s one reason crypto exchanges are investing in news, education, and research: owned content creates an early touchpoint with future customers.
🔗 In our latest Tips & Tricks article, Mike Ermolaev explores how this is changing the traffic game: outsetpr.io/blog/the-new-tra…
🤖 Made with AI
ALT The new traffic war: Why crypto exchanges are betting on owned content
🤖 Who's liable when #AI writes your content?
Many assume responsibility changes the moment a model generates the text.
Current law generally says otherwise 👀
ALT Who's liable when AI writes your content?
4/ Human oversight still matters. Not because people write every sentence. Because people decide:
▪️what gets verified
▫️what gets approved
▪️what gets published
That's where responsibility ultimately sits.
Our latest #OutsetLegalLens explores how current law approaches AI-generated content (and what organizations can do today to reduce legal risk):
outsetpr.io/blog/whos-liable…
🔖 Weekends are often the best time to catch up on the things that slipped through during busy weeks (or even months).
If you missed them and want to spend your time on something useful, here are our latest #OutsetDataPulse reports worth bookmarking:
outsetpr.io/blog/outset-data…
Outset PR | Best marketing agency'25🏆 retweeted
Do-follow links are one of the easiest boxes to check in SEO-driven PR.
But here's the real question: if two outlets both offer a do-follow link, why does one article cost $ while another costs $$$?
🔗 We break down what else to evaluate alongside a link setting itself before deciding whether a placement is actually worth its price: omindex.substack.com/p/do-fo…
ALT Do-follow links are one good media signal, not a reason to stop checking the others
It's time for another edition of Web3 Communication Talks🎙️
@PabloMMonti, global brand manager and spokesperson at @BingXOfficial, shares what makes a crypto brand memorable in 2026. His answer wasn't products, branding, or headline sponsorships. It was something much more human.
🔗Read the full interview: outsetpr.io/blog/building-cr…
ALT Outset PR's Mike Ermolaev spoke to BingX's Pablo Monti about what makes a crypto brand memorable in 2026
Outset PR | Best marketing agency'25🏆 retweeted
Would you spend thousands on a sponsored media placement without checking:
✦ who reads the outlet?
✦ how deeply they engage?
✦ whether your story spreads beyond the original site?
✦ how much control you'll have over the final narrative?
🔗 We analyzed the 10 most expensive crypto publishers to see which premium prices are actually justified, and which deserve a second look: omindex.substack.com/p/10-pr…
ALT 10 premium crypto media outlets, and why they are not all expensive for the same reason