The farm equipment dealer's informational clearinghouse on precision farming technologies and their application. Sister publication of Farm Equipment magazine.
Brookfield, WI
Joined December 2011
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When revenue begins to slow, most leadership teams immediately focus on sales. More leads. More appointments. More proposals. More activity.
💡But many companies don't actually have a revenue problem. They have a customer concentration problem.
🔗ow.ly/fkUX5102rWl
Don’t miss Adam Fennig at the 2027 Precision Farming Dealer Summit this Jan. 11–12 in Indianapolis, IN.
Don’t miss Super Early Bird savings of up to $400! For registration info, hotel details and more, click here: PrecisionSummit.com
The agriculture sector is currently facing what Adam Gittins, President of Neola, Iowa-based @HTSAg (Precision Farming Dealer’s 2024 Most Valuable Dealership), describes as a triple squeeze.
🔗 ow.ly/nkHc51024ol
In just 7 months, Messick’s Farm Equipment experienced a time of unprecedented growth, from 5 stores to 9. They added 3 locations in March 2025 and another that October.
Read More ⬇️
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In Case You Missed It: @kubota_usa announced the next phase of its strategic collaboration with Agtonomy, an award-winning agricultural autonomy software company.
Read More ⬇️
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This week's #bestoftheweb:
- Multi-Machine Autonomy During Harvest
- Precision Ag Event for Students
- Smarter Combines, Grain Carts & Harvest Automation
- Collaboration of Competing Manufacturers
- Turning Proven Strategies into Precision Profits
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Editor Mackane Vogel reports from FIRM USA 2026 in Yakima, Wash., where there's always lots of great ag technology on display.
📌Check out this video to view the newest edition of the Aigen robot and to hear from Kenny Lee, the CEO of Aigen.
🔗ow.ly/cMKA5101H5C
Discover the latest ideas with the 2026 Precision Farming Dealer Summit Replay videos, brought to you by Vi by visorPRO.
In this #pfdssession, get ready to get answers to your questions in this recap of the most actionable conversations.
Log in to watch: precisionfarmingdealer.com/a…
![[Video] Roundtable Recap: Tuesday](https://pbs.twimg.com/card_img/2112934337616240640/gxYCXF_n?format=png&name=386x202)
Don’t miss Layne Richins at the 2027 Precision Farming Dealer Summit this Jan. 11–12 in Indianapolis, IN.
Don’t miss Super Early Bird savings of up to $400! For registration info, hotel details and more, click here: PrecisionSummit.com
When Rebecca Conway took on the role of vice president of marketing for @UnitedAgAndTurf, the organization was facing a hurdle — operating more than 50 locations without a unified brand identity.
Read More ⬇️
farm-equipment.com/articles/…
Industry News: @ProcedeSoftware Announces Strategic Acquisition of RIMSS, Bringing Together Decades of Dealer Technology Leadership.
Read the full press release here ⬇️
ow.ly/v53F5101keO
The Indianapolis Marriott Downtown is the host site for the 2027 Summit!
To reserve your room, call 317-822-3500 and mention the “Precision Farming Dealer Summit” for the discounted rates.
Reserve online at PrecisionSummit.com
In Case You Missed it: A new planter technology study from Purdue Univ. shows once again that the value of precision technology goes well beyond yield.
Read More ⬇️
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DataPoint: U.S. farm sector debt is expected to reach a record high in 2026.
This week’s DataPoint is brought to you by the Precision Farming Dealer Summit, coming to Indianapolis January 11-12. To learn more, visit ow.ly/h2a65100Yy4.
See More ⬇️
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Come see for yourself at the 2027 Precision Farming Dealer Summit this Jan. 11–12 in Indianapolis, IN.
Don’t miss Early Bird savings of $200 off the full rate! For registration info, hotel details and more, click here: PrecisionSummit.com
Join us January 11-12 for the Precision Farming Dealer Summit, then stick around January 13-15 for the 2027 Annual National No-Tillage Conference!
🔗 Learn more at PrecisionSummit.com and NoTillConference.com.
[ICYMI] #bestoftheweb:
- Greeneye Tech’s Expansion
- Autonomy is Shaking up the Ag Equipment Equation
- Combine Showdown: Deere vs. Case IH vs. Fendt vs. Claas
- 2027 JD Precision Upgrade Kits
- Has the Ag Industry Become Too Dependent on Corn/Soybeans?
precisionfarmingdealer.com/a…
Don’t miss Brent Harness and Jeremy Marston at the 2027 Precision Farming Dealer Summit this Jan. 11–12 in Indianapolis, IN.
Don’t miss Early Bird savings of $200 off the full rate! For registration info, hotel details and more, click here: PrecisionSummit.com
Adam Gittins, president of @HTSAg says the agriculture sector is currently facing a triple squeeze: low commodity prices, rising input costs and high interest rates.
👇Find Gittins' full presentation at the 2026 Precision Farming Dealer Summit here:
ow.ly/L9Oe5100vJL
