Marketing agency at the intersection of sports and political campaigns. We make it easy for campaigns to win the advertising competition across all media.
Wayne, PA
Joined March 2022
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Political Marketing and Media retweeted
Just 5 years ago, the Big 4 nets aired 52 scripted series that avgd ≥ 1.0 rating in the 18-49 demo. Today, not a single scripted show is ≥ 1.0; the 3 highest-rated bcast dramas are @ 0.8. NFLX ad scheme will only accelerate the shift of scripted TV—>OTT.
sportico.com/business/media/…
