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Plan-it, Inc.

@Planitinc

Marketing research and strategic planning company focused on helping clients solve marketing issues and uncover new business opportunities.

 Boston, MA
planitmktg.com
Joined October 2009
  • Tweets16.1K
  • Following375
  • Followers377
Channing Tatum For Avengers Doomsday And Dunkin’ tinyurl.com/53d6hckh
Channing Tatum Suits Up as Gambit for Dunkin’s First-Ever Marvel Partnership

Channing Tatum Suits Up as Gambit for Dunkin’s First-Ever Marvel Partnership

The partnership spans new flavors, merch and in-store experiences built to draw fans of both brands before “Avengers: Doomsday” hits theaters

adweek.com
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Ulta Beauty’s Holiday Featuring Selena Gomez and Tate McRae tinyurl.com/4t8b7vfx
Selena Gomez and Tate McRae Bring the Magic to Ulta Beauty’s Holiday Campaign

Selena Gomez and Tate McRae Bring the Magic to Ulta Beauty’s Holiday Campaign

Ulta Beauty’s holiday campaign features Selena Gomez and Tate McRae, whose brands are both sold at the retailer.

adweek.com
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Colin Jost Getting Ready For The Holidays With An Odyssey tinyurl.com/z3ywkymv
Kay Sends Colin Jost on a Gift-Seeking Odyssey for the Holiday Season

Kay Sends Colin Jost on a Gift-Seeking Odyssey for the Holiday Season

Kay’s holiday campaign starring SNL’s Colin Jost lightens the pressure to give the perfect gift.

adweek.com
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How AI Affects Google’s Stock tinyurl.com/3sv6wp53
Google Stock Sinks as AI Mode Pressures Search Ad Growth

Google Stock Sinks as AI Mode Pressures Search Ad Growth

Google is pushing more ads into AI Mode and AI Overviews and weighing options for integrating ads in agentic experiences.

adweek.com
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Paranormal Activity: From Movie Screens To Broadway tinyurl.com/yvwpnxu4
How ‘Paranormal Activity’ on Broadway modernized its film franchise’s marketing playbook

How ‘Paranormal Activity’ on Broadway modernized its film franchise’s marketing playbook

With social videos focused on the live audience reaction, the team behind the show’s marketing followed an ancient proverb: If it ain’t broke, don’t fix it.

marketingbrew.com
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First Look At The 2028 Olympics tinyurl.com/mse2ym66

LA28 drops first ad, new slogan for 2028 Olympics

The 60-second spot is called “Stars Align,” which is also the official slogan of LA28.

marketingbrew.com
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How Influencers Help The MLB tinyurl.com/mwuaysbj
Why MLB invited hundreds of influencers to postseason games

Why MLB invited hundreds of influencers to postseason games

The league is looking to work with “people who we know will be respectful of the rules” as it aims to boost interest in the game, one VP said.

marketingbrew.com
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Remembering Sir Patrick Stewart And His Ads tinyurl.com/3hhvrscw
From Pontiac to Paramount, Patrick Stewart Lent His Star Power to Brands

From Pontiac to Paramount, Patrick Stewart Lent His Star Power to Brands

Even with his Shakespearean credentials, the late Stewart never shied from starring in ads

adweek.com
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Meta Gets Ads Pulled Because Of AI tinyurl.com/3tybaxx9
Advertisers Pull Meta Ads That Had Unwanted AI Glow-ups

Advertisers Pull Meta Ads That Had Unwanted AI Glow-ups

Under Meta’s new terms coming into play Oct 30, advertisers are “solely responsible” for whatever its AI creates

adweek.com
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Apple Music Getting Their Own Sounds tinyurl.com/2xupsu4j
Apple Music Rebrands With a Look Made by Sound

Apple Music Rebrands With a Look Made by Sound

Created with TBWA\Media Arts Lab and Fred Again, Apple Music’s new identity is built on ripples of sound.

adweek.com
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Strava Winning Over Walkers tinyurl.com/2n2pjy78
How Strava's CMO Is Winning Over Walkers Without Losing Hardcore Runners

How Strava's CMO Is Winning Over Walkers Without Losing Hardcore Runners

Louisa Wee is betting that Strava can widen the tent to everyday wellness without diluting what made it essential to serious athletes.

adweek.com
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Happy Halloween From The Best Campaigns tinyurl.com/bdzm8fky
Halloween 2026’s best campaigns—and what they can teach brands

Halloween 2026’s best campaigns—and what they can teach brands

Rivian’s Ghostbusters campaign, Pringles’ burial urn and Twix’s Zombie Claus show brands how to win Halloween 2026 with products, not just ads.

adage.com
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Liquid IV’s First F1 Ad With McLaren tinyurl.com/252byts9
Liquid I.V. Swaps Singing Toilets for F1 Precision in Its McLaren Debut

Liquid I.V. Swaps Singing Toilets for F1 Precision in Its McLaren Debut

Liquid I.V.’s first campaign under its McLaren deal features Formula 1 Lando Norris and Oscar Piastri.

adweek.com
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Brands Catching Flak For Using Flock tinyurl.com/3nx6t299
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Kalshi Introducing The King Blocker tinyurl.com/4yv5fbdx
Kalshi Gives NBA Star Dillon Brooks a Device to Block LeBron James

Kalshi Gives NBA Star Dillon Brooks a Device to Block LeBron James

Kalshi’s ‘King Blocker’ device mutes any mention of Dillon Brooks’ on-court rival, LeBron James.

adweek.com
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Jay-Z For The Super Bowl tinyurl.com/3akuv3x2
Jay-Z Reportedly Crazy in Love With Performing at Super Bowl 61 Halftime Show

Jay-Z Reportedly Crazy in Love With Performing at Super Bowl 61 Halftime Show

The rapper’s Roc Nation has had a deal with the NFL to produce the Super Bowl halftime since 2019.

adweek.com
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Netflix Cutting Down tinyurl.com/yc2tsxcp
Netflix Confirms It's Laying Off 6% of Staff

Netflix Confirms It's Laying Off 6% of Staff

Netflix is cutting around 1,000 jobs.

adweek.com
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Dove Ramping Up In Fandom Communities At New York Comic Con tinyurl.com/9da67rf
Why Dove Men+Care tapped into fandom at New York Comic Con

Why Dove Men+Care tapped into fandom at New York Comic Con

The brand came back for a second year focused on fixing a persistent problem for cosplayers.

marketingbrew.com
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Chipotle Targeting The Chronically Online Consumers tinyurl.com/3r2y487u
Inside Chipotle’s ‘chronically online’ social strategy

Inside Chipotle’s ‘chronically online’ social strategy

The fast-casual chain has built a following of more than 6 million, driven largely by social listening, Kirby Ann Connell, senior director of social and influencer at Chipotle, told us.

marketingbrew.com
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SharkNinja For F1 tinyurl.com/fkchcmt4
How SharkNinja went from the big screen to real life in Formula 1

How SharkNinja went from the big screen to real life in Formula 1

The product design company recently announced a wide-ranging deal with McLaren Racing focused on content creation.

marketingbrew.com
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