The world’s smartest marketing decision engine, powered by the most dynamic MMM. Forecast, test, optimize, and scale top-of-funnel spend with confidence.
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Joined September 2021
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When a number in your measurement looks wrong, the data usually broke before the tool reading it did.
A data connection stops sending data and nothing flags it. A store feed drops to zero. A channel that normally reports revenue keeps posting spend with none beside it.
→ Check whether a number that looks stable is still updating, or just holding its last known value.
→ When a number moves sharply, check what changed in the connection feeding it: a login that expired, or a file format a retailer changed.
MMM shouldn't be a black box. Model Center scores every model you run from 0 to 100 and shows how well it predicts weeks it never saw. Check it yourself.
Every channel does two jobs: the revenue it drives and the revenue it lifts elsewhere. The new Attribution shows both, plus season-aware saturation curves for every channel, tactic and campaign.
We consistently see that last-touch reporting undervalues Connected TV.
Operation Smile Canada is a good example. When last-touch reporting ranked its five paid channels by return, Connected TV came in second to last. Prescient’s marketing mix model ranked it second.
From Q1 to Q2 2026, they scaled Connected TV spend 3x, and modeled efficiency held close to its Q1 level. Last-touch reporting said to pull back. At three times the spend, the channel was still holding.
You know the number you need to hit. Media Forecaster now finds the least you need to spend to get there, across every model you run. Built for Q4 planning.
Your Prescient model now speaks up before you ask: data issues, modeling issues and your top moves to grow. Ask it anything else in plain language, and save the answers to Library. Live for every customer.
Between 16.5% and 24.8% of Microsoft Ads’ modeled revenue landed on Amazon in each of the 26 weeks from Mar 2 to Aug 30, 2026, across the advertisers we measure that run Microsoft Ads, weighted by revenue.
In a budget review, a view of Microsoft Ads limited to the brand’s own site would have left out the modeled revenue that landed on Amazon in each of those 26 weeks.
You get five minutes to explain a marketing mix model to someone without a technical background, like your CFO, CEO, or PE owner.
What it gives back: an estimate of what each channel drove, and a forecast of what changes if the budget shifts, before the money moves.