PressConf

🤖 What happens when an AI co-pilot takes the stage at #PressConf Europe? In 'Silicon, Song, and Sass', @learnwithmattc , founder of Roots & Fruit, interviewed Auto-Jack, the AI voice assistant built by @jjack_arturo of Very Good Plugins. Auto-Jack took on tough questions, offered advice, built a landing page live on stage, and added a healthy dose of irony along the way. A live look at what working alongside AI can look like in the #WordPress world: unexpected, practical, and entertaining.

📉 In business, the one thing you can’t afford to do is stand still. At #PressConf Europe, Mark Weisbrod, CEO of @greyd_suite, challenged us to rethink how we compete in an increasingly saturated #WordPress market. When so many products offer similar solutions, how do you stand out? Mark’s answer: stop focusing on small features and start solving bigger problems by looking at the entire value chain. The question to take back to your business: Are you solving a big enough problem to stand out in your market? 👀 His session, 'It’s the Economy, Stupid', was a reminder that sustainable growth starts with understanding the market you’re competing in, and then finding where you can create more value.

💡 In a world where every #WordPress business claims to be fast, secure, and reliable, what actually makes you stand out? At #PressConf Europe, @i_cirkovic, Marketing Specialist at @wpbakery , challenged us to look beyond the claims and focus on what backs them up. As she put it: “Proof accumulates and it leads to positioning, recognition, trust and yes, sales.” That proof starts with educating your audience, understanding what they need to know to make a decision, and building your own context through real-world connections and thoughtful reasoning. AI can help us create content, but it can’t decide what deserves to be said about our business. Her session, 'Is Good Enough, Good Enough?', was a timely reminder that being visible is one thing. Giving people a reason to choose you is another.

🔄 What got us here won’t necessarily take us further. We kicked off day today at #PressConfEurope with @remkusdevries, owner of Truer Than North and @Scanfullyapp, taking the stage for ‘Inward and Outward'. After more than 20 years in #WordPress, Remkus has seen the ecosystem evolve — and has had to evolve with it. His session explored what it takes to keep moving forward: letting go of outdated assumptions, staying adaptable, building your capabilities, and embracing authenticity in an AI-driven world. His closing thought says it all: “Look outward, look inward, but by all means, keep going.”💪 A reminder for all of us who are building a business in a changing world.