☀Investment Management⭐️ Avant Garde Fashion Stylist ☀ Style Whisperer ☀ Serial Entrepreneur
Joined September 2011
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Listen & Learn from serial Grammy Winner Mama Kidjo speaking to @burnaboy about “sampling” & delivering art on stage ! Aspiring young African creatives should learn from this Lady , sample music and recreate art without fear of trolls , aspire , dream , believe and achieve!
This is a lesson to Afrobeats. You either adapt by marketing yourself / brand globally or phase out! 👌This is why BurnaBoy is the undisputed ! The results are clear. The biggest global artists today are simultaneously selling or monetising or marketing :
Music: streams, downloads, publishing and royalties.
Live experiences: concert tickets, festivals and premium performances.
Attention: media coverage, social engagement and audience discovery.
Brand equity: credibility, cultural relevance, recognition and prestige.
Commercial access: sponsorships, endorsements, partnerships and licensing opportunities.
The music creates the foundation. The artist's branding & marketing can expand the number of ways that foundation generates revenue.
The motion is global ! You lot slept on this track & NSOW - KABIYESI- Predicting the future ….Non of them can come even closer / touch his motion. NFL Paris Stade de France 🇫🇷, Ballon D’or in London , then back to Naija …🤝🤌🏿
I told you all crying since yesterday… every gig goes to his table 1st. All these tears will change nothing. If you guys know what’s next… wouna go kpai sef.
I just finished lunch with a senior executive of a global entertainment lobbyist via another industry contact. The kind of opportunity you get once in a blue moon. Burnaboy … yes Burnaboy has the biggest global music fanbase in Afro beats history. Cumulative detailed data and metric covering monthly listeners , social media followers , streaming data , concert attendance data , branding ‘ merchandising , brand partnerships, on demand data and every real time quantitative and qualitative data in a 23 page dossier. A McKinsey commissioned deck for sponsors , brand partnerships etc. I am not going to say who is 2nd and 3rd. Let me not hear anyone call Burna’s name amongst the rest with your stinky breath!
He is the first on the list on every sheet be it Movies , sports , fashion etc
Pride retweeted
Even as a Moroccan, I gotta give Burna Boy his flowers. That man is one of Africa’s biggest artists, and everywhere he goes, he puts the whole continent on the map. Nothing but respect for the African Giant. 🇲🇦🇳🇬
Despite having 3 pple logged in, 🦍 🎫 sold out in less than a second. Ok. So now I am left with Fally Ipupa. 🦅… Ruined my month indeed! Resellers will be asking 100quid for those tickets ima few hours. 🤦♂️
They are not praying for a “Partner” They want a man with a good source of income , car , home & can do a lavish wedding etc all it takes to “ADOPT” and “SPONSOR “ their lifestyle. There are men in their DM’s & in their lives queuing for this partnership opportunity but they don’t tick those boxes above. Instead of levelling up to understand what it takes for them to bag a man they desire , they are in church praying for it to come find them. They want it this year! 🤭.. to bag a man who took many years to build his value.
Where is the lie? MEN DEY. Pastor should have gone through their phones and DMs! He would have seen the MEN ready to do anything and everything! Even the men liking , commenting and retweeting will still go on and chase them. Pastor would have won his shoes and continued his sermon. The women know better than him. MEN DEY !
You see confidence in broke women ….I see “ finished/ mumu /simps “ who can’t see the beyond the nyash and bwest! Her DM is full of messages like send me aza , marry me , send me your number , what’s your snap etc. No one is messaging about the house condition. You will be amazed how many want to change & equip it. 🤭
What a load of nonsense. Women do this when it involves their own brother or son. This is the only time their brains 🧠 switch on. If it was a husband or BF the approach would be different! She would not be in tears appreciating his efforts ! He would have been judged by RESULTS ! They will call you broke man , irresponsible, look for a second job , you cannot afford me , they will leave your ass for another dude. etc.
DISAGREE. 😁
He does not need credit from TL 🇳🇬 ! The credit from his art , influence & impact of his music representing 🇳🇬 & Africa in the global stage comes from the recognition by music professionals ( endorsements) , the boardroom of global brands ( Forbes NFL , FIFA etc) who give him the responsibility of delivering world class entertainment value and brand partnerships in the biggest events on the globe - World Cup , NFL , UEFA , Grammy , Formula 1 and headlining the biggest global music festivals and touring arenas and stadiums globally. It is well documented in history and the next generation to come will read it & pay hommage. The fanbase war tweets will have vanished into the bottom abyss of TL 🤭. That is CREDIT my friend.
Big labels are re strategising on where to focus again. Twitter, tik tok , instagram views etc is not sustainably building artists. They are pivoting back to Artists than can draw crowds , fill venues , arenas & stadiums. They are sure bankers with guarantee ROI. Artists should adapt or phase out slowly!
I beg to differ. They are not angry. These same fans all supported Man City to prevent the rivals from winning. It hurt less when City won it & by December most rival clubs fans were backing them to win it out of spite. Arsenal for their style of playing , set piece goals & winning the PL had more decent from rival fans and pundits than this City saga. It’s all a farce ! If that Arsenal PL win last season had any irregularity verdict on them by a commission, the sanctions would have been immediate and rival clubs would have backed it 💯 %! These clubs couldn’t even congratulate Arsenal for winning the league 🤭😂
