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Welcome to Primary. Every color for every kid. Shop for babies and kids, not boys and girls. Anything goes because everything goes.

NYC
Joined June 2014
Photo by Primary (@Primarydotcom)Photo by Primary (@Primarydotcom)Photo by Primary (@Primarydotcom)Photo by Primary (@Primarydotcom)Photo by Primary (@Primarydotcom)Photo by Primary (@Primarydotcom)Photo by Primary (@Primarydotcom)Photo by Primary (@Primarydotcom)Photo by Primary (@Primarydotcom)Photo by Primary (@Primarydotcom)
Gotta brag on @Primarydotcom for their awesome customer service.
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Primary retweeted
Replying to @Primarydotcom
@Primarydotcom from my son. Do you like these? :) #PrimaryPJland
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I really like that @Primarydotcom doesn't have gender categories on its website. also love their clothes for my kids :)
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Replying to @Primarydotcom
@Primarydotcom has put their money where its corporate heart, mind & mouth is…Leading with words & action in the work of ending gun violence. As an @momsdemand volunteer, I thank you; As a consumer, I applaud you.👏 If you don’t have $25k, tweet at, write or call your Senator.
Thank you @Primarydotcom for speaking out about gun violence for your $25K donation to @MomsDemand! As a mom I love your clothes & as a @MomsDemand volunteer I’ll gladly keep spending money with you!
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New dresses with POCKETS available for your #PokeKids from @Primarydotcom. #NotSponsored 20% off 5+ items with code SPRINGPASS. primary.com/collections/kids…
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Thanks to @Primarydotcom, I could order a purple hoodie and a purple t-shirt for my purple-loving son. I mean he LOVES purple. Lilac will not do. According to him that is NOT purple. I am so happy that I don't have to sew just to dress him in a color he loves. #limitedtime
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Another reason to shop at ⁦@Primarydotcom⁩ 💕 I LOVE this brand. Highly highly recommend.
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Primary retweeted
“So we started our company with the premise that every color should be for every kid.” Via @Forbes forbes.com/sites/amyschoenbe…
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Thank you @Primarydotcom for helping to bring our budding geologist’s crystal costume vision to life! Happy Halloween! 🎃
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My peregrine falcon!! Pants and shirt from @Primarydotcom.
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This year, @Primarydotcom shared a step-by-step guide to creating more eco-friendly costumes with @FastCompany. Thank you @LizSegran for covering! Read more: fastcompany.com/90683915/ame…
Replying to @Primarydotcom
@Primarydotcom LOVE THIS! ❤️🧡💛💚💙💜🤎🖤🤍
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This is primary dot new ad. Love how inclusive it is. @Primarydotcom
DTC @Primarydotcom wins by differentiating itself by caring about what its customers care about: quality, gender-neutral and in this case: sustainability. I'm hooked. #ecommerce #dtc #Retail
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Replying to @Primarydotcom
@Primarydotcom I was so pleasantly surprised with your more sustainable packaging. It makes a huge difference. Thank you.
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Makes me want to shop at @Primarydotcom even more.
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Rocking our @Primarydotcom face masks on the Boardwalk. These are the first masks everyone in my family reaches for. We highly recommend them!
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PSA for parents of young kids: I have said this before, but it bears repeating: @Primarydotcom is an exceptional company with stellar customer service. every time I screw an order up, they take care of it quickly and kindly. Affordable, durable, adorable clothes. Check it out.
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