Printwell

These days social media marketing is hailed as the darling of advertising and businesses have flocked to Facebook ads, Google ads, driving up the costs. Leaflets, on the other hand, are relatively inexpensive, especially when purchased in bulk. #InkOnPaper thetribuneworld.com/2021/02/…

If you think no one reads direct mail these days, you’re wrong. Direct mail marketing can be more effective than email marketing. Receivers open 80-90% of direct mail but only 20-30% of ad emails get opened. #DirectMail smallbiztrends.com/2021/02/a…

Everyone on the team should make it a priority. Brands should also remember that target audiences are diverse & varied and that marketing teams. therefore, should include those voices to reflect those experiences. #DirectMail #InkOnPaper #DiversityMatters martechtoday.com/diversity-a…

Why emphasize direct mail when you have digital marketing? In an era of social isolation, direct mail matters. People have renewed their excitement for hand-delivered items, nearly 2/3 say letters and cards improve their connection with the outside world. customerthink.com/a-resurgen…

Modern direct mail enables you to automate the mail sending process. It allows you to link your eCommerce, CRM or other marketing platforms to the software. Once linked, the API helps you to send the mail with the click of a button. #DirectMail #InkOnPaper newsanyway.com/2021/02/16/wh…

Direct mail marketing continues because it is still successful. The key to a successful direct mail campaign is the mailing list. If you have a well-honed, targeted mailing list, you can get a better ROI than if you are mailing randomly. #DirectMail allbusiness.com/sales-market…

Why emphasize direct mail when you have digital marketing? Because direct mail matters: According to recent USPS data, nearly two-thirds of individuals say that letters and cards improve their connection with the outside world. #DirectMail #InkOnPaper customerthink.com/a-resurgen…

USPS has discussed plans to eliminate a tier of first-class mail designated for delivery in two days. Instead, all first-class mail would be lumped into the same three- to five-day window, the current benchmark for nonlocal mail. #DirectMail washingtonpost.com/business/…

60 Second Fold of the Week: Moving Pop-Up Self-Mailer #DirectMail #InkOnPaper #PrintMediaWorks piworld.com/article/moving-p…

Make sure that you add a QR code to your print material so that users can scan it with their cameras and visit your landing page. You can also add links to your social media profiles and encourage people to follow you on social media. #DirectMail ow.ly/liYg50DAzpr

Don’t overrun your audience with word salad. Remember, you aren’t writing War & Peace. Less is More, right? Editing your message is the key to delivering a powerful and lasting impact. And that’s what you’re after. #DirectMail news.prospectsplus.com/say-l…

Fold of the week: 'Laptop' Closed Gate Annual Report Brochure #DirectMail #InkOnPaper #PrintMediaWorks piworld.com/article/laptop-c…

As a channel, direct mail has its challenges but it also offers bedrocks that are quite attractive. Publishers have been using it increasingly during the pandemic. #DirectMail #PrintMediaWorks ow.ly/ivTr50DueA8

Direct mail retargeting is starting to go mainstream. In this post, we look at some key supporting data for growth in the direct mail retargeting market and the approaches used by three printers offering these services. #DirectMail #PrintMediaWorks whattheythink.com/articles/1…

According to the latest numbers from the EPA, paper and paperboard products such as cardboard packaging, writing paper and newsprint have some of the highest recycling percentages among materials in the municipal waste stream. #SustainablePrint #Recycle ow.ly/9O7D30rv5iU

60-Second Fold of the Week: Barn Door Tri-Fold Brochure #DirectMail #InkOnPaper #PrintMediaWorks ow.ly/bKHg30rv5ej

Smithers latest analysis shows that 2020, and the global coronavirus pandemic, have profoundly disrupted the global printing industry. Going forward, some of this will recede while others will have a lasting impact, accelerating existing market trends. ow.ly/VhEE30rv5lM

The pandemic had an impact on the titles that were launched with food, fitness, home and mags tied to celebrity influencers dominating the field. People still believe there is a need for print; they are stuck at home and looking for diversions. #PrintMedia ow.ly/yiSK30rv5km

Direct mail is growing exponentially. People are spending more time than ever at home, and businesses are tapping into this with physical touchpoints, such as postcards. #DirectMail #inkOnPaper #PrintMediaWorks ow.ly/NpRh30rv57b

60-Second Fold of the Week: Circle-Shaped Open Gate Fold #InkOnPaper #PrintMedia Works ow.ly/oOMp30ru6UE