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Puma’s Q3 margin gains vanish into costs: our analysis Gross margin rose to 49.5 percent on cheaper sourcing and tariff refunds, but higher operating costs left Puma with a loss. sgieurope.com/financial-resu…

Marathon week becomes a mass-market stage for H&M Move A 5K community run from SoHo opened the launch, as the TCS New York City Marathon expects nearly 60,000 runners on Nov. 1. sgieurope.com/sporting-event…

Decathlon brings recycled carbon fiber to padel Decathlon says swapping in recycled carbon cuts the hitting face’s footprint by about 31 percent. Suggested price: €130. sgieurope.com/product/decath…

Brooks Running revenue up 12% after nine months In its nine-month 2026 financial update, Brooks reported EMEA sales up 24 percent and the Americas and APAC 9 percent each. sgieurope.com/financial-resu…

Columbia beats its Q3 forecast, but not in the US Europe and Asia added more sales than the group gained overall, while US revenue slipped and footwear outgrew apparel again. sgieurope.com/financial-resu…

Adidas has its best quarter ever: our analysis Gulden set growth and a 10% Ebit margin as his 2026 targets. After nine months, Adidas has reached both, with Q4 still ahead. sgieurope.com/financial-resu…

Garmin Q3: wearables lead growth and profit Fitness rose 16 percent and outdoor 20 percent, together earning 76 percent of operating income. sgieurope.com/financial-resu…

Hyrox draws sponsors big and small A fragrance brand, an events app, a US retailer and a Gulf gym chain backed Hyrox in October, as Nike added champion Tim Wenisch. sgieurope.com/brands/hyrox-d…

Technogym’s growth slows as Asia-Pacific turns negative Europe excluding Italy delivered almost three quarters of the nine-month increase, as Asia-Pacific sales fell and costs rose. sgieurope.com/financial-resu…

VF Corp Q2: Altra grows over 40% Profit beat guidance by $50 million, yet Vans fell 15% in Europe and its wholesale partners are the last to see new product. sgieurope.com/financial-resu…

Meet the challenger: a local racket on Indonesia’s courts Noble Heist competes with global names on recall, price and community trust, selling via padel clubs. sgieurope.com/brands/meet-th…

Columbia launches survival bunker giveaway contest After a flat-earth bounty and bear-scat beer, the outdoor brand mocks doomsday preppers with a container shelter for “real survivalists and outdoors people”. sgieurope.com/brands/columbi…

FIP World Padel Report 2026: 40 million players FIP counts 91,234 courts, up 17.9 percent in ten months, and €6.84 billion of yearly padel spending, worth €8.6 billion of GDP. sgieurope.com/consumer/fip-w…

Li Ning Q3 2026: China sell-through declines again Company-run stores held sales flat in Q3. The franchise network, where most new doors are opening, fell again. sgieurope.com/financial-resu…

Asics and Decathlon expand running business in India Decathlon wants to keep beginners as they upgrade; Asics sells expertise to committed runners sgieurope.com/strategies/asi…

Bleckmann enters Germany with a base in Lingen One carve-out gives the Dutch 3PL an automated site, a trained workforce and a decade of contracted volume in Germany. sgieurope.com/distribution/b…

Yue Yuen warns of up to 55% profit drop Footwear manufacturing giant Yue Yuen is facing a sharp profit decline of up to 55 percent as major brand customers including Adidas and Nike increasingly place orders at shorter notice, disrupting production plan sgieurope.com/financial-resu…

Definitive industry reference: free with new SGI Europe subscription After 45 years covering the sporting goods sector as a reporter, editor and publisher, Di Maria distilled his entire archive into a 600-page industry reference. sgieurope.com/definitive-ind…

Oura takes Ultrahuman’s redesigned ring to court Oura has sued Ultrahuman in the Eastern District of Texas, asserting two new patents against the redesigned Ring Pro. sgieurope.com/legal-filings/…

Alo opens first German flagship in Berlin The 557-square-meter Berlin store opened Oct. 15, a day before Alo’s Hong Kong grand opening at K11 Musea. sgieurope.com/retail/alo-ope…