We share #realestatemarketing tips, tools, and trending stories that help real estate agents and brokers generate more (and better) buyer and seller leads.
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New here? Here's what we post for agents every week:
Monday: the rate math to use at your next listing appointment.
Tuesday to Thursday: one real seller question, answered by agents in a sentence in the replies.
Most days: a script, AI prompt, or rewrite you can use that afternoon.
The best of it goes out free every Friday in our newsletter. Link below.
In 1991, a New York court ruled a house was haunted. Legally.
The seller had told Reader's Digest about her ghosts (one looked like Santa). A local walking tour billed the place as "a riverfront Victorian (with ghost)."
The buyer from the city found out after putting down $32,500. The court let him try to back out, writing: "as a matter of law, the house is haunted."
The listing agent? No duty to mention the ghosts, the court said. The seller wasn't so lucky.
Happy Halloween.
Source: Stambovsky v. Ackley, N.Y. Appellate Division, 1991: law.justia.com/cases/new-yor… Rules on disclosing a home's reputation vary by state, so check yours.
The scariest things in real estate, ranked:
5. "We'll just try it ourselves for a few weeks first."
4. The listing photos were taken in 2014.
3. The buyer's uncle "flipped a house once."
2. A 94-page inspection report.
1. "Quick question" at 10:47 PM on a Sunday.
Happy Halloween 👻
What's yours?
Three questions to ask before you sign a listing in this market:
"If we get no offers in the first 30 days, what would you want to do?"
"What's the lowest number you'd take, and what's that number based on?"
"Who else has to say yes before we accept an offer?"
The answers tell you whether you're taking a listing or an expired listing 90 days from now.
Zillow now connects to ChatGPT, Gemini, and Claude, routing AI home searches back to its own tour and agent lead funnel.
Edition 99:
• Film a 60-second "Two-Number" market video
• Polish talking-head clips FREE with Mochine
• Keep AI searchers coming to you directly
ALT Edition 99 of The Real Estate Marketing Update. Tip: record a 60-second two-number market video. Tool: turn talking-head clips into branded videos. Trend: Zillow embeds its lead funnel inside Claude.
Read Edition 99 and subscribe FREE:
imforza.link/remu-99-x
Of the 100 biggest metros, 27 are seller's markets and 17 are buyer's markets. A year ago it was 39 and 13. The Midwest still favors sellers; Atlanta, Denver, and San Antonio are close to tipping toward buyers.
So bring three local numbers to every listing appointment:
How many homes are for sale in their price range right now.
How long the last 10 nearby sales took to go under contract.
What the last three price cuts nearby did, if anything.
National headlines don't sell their house. Their street does.
Source: Realtor.com Market Clock Q3 2026, Oct 19, 2026 (top 100 metros; Realtor.com runs a home-listing site): realtor.com/research/market-…
A seller asks: "Can we list it $25,000 higher and come down later if we have to?"
What's your answer, in one sentence?
Before:
"Welcome home to this stunning 3BR/2BA gem! Don't miss it!"
After:
"Three bedrooms, a fenced yard that backs to woods, and a 6-minute walk to Lincoln Elementary."
A buyer scrolling past 40 listings stops for a fact, not an adjective.
We send one tactic like this every Friday in The Real Estate Marketing Update. Free: realestatemarketingupdate.co…
Investors and second-home buyers made up 20% of September home sales, up from 15% in August and a year ago.
So if your listing could work as a rental, market it that way too:
Get a rent estimate from a local property manager.
Put it on a one-page sheet with taxes, insurance, and any HOA fee.
Send it to every investor you've worked with the day it hits the MLS.
Source: NAR Existing-Home Sales, Oct 13, 2026 (from NAR's Realtors Confidence Index): nar.realtor/newsroom/existin…
Mortgage rates dipped to 7.32% in Freddie Mac's latest weekly survey, from 7.40%. On a $400,000 loan, that's about $22 a month.
A year ago, at 6.19%, the same loan cost about $300 a month less.
So when a buyer says, "I'll wait until rates come down," try:
"What payment are you waiting for? Let's have your lender show what that payment buys today, taxes and insurance included, and decide from there."
Source: Freddie Mac PMMS, Oct 22, 2026 (7.32%, down from 7.40%; 6.19% a year ago): freddiemac.com/pmms Math is principal and interest on a 30-year loan; taxes and insurance come on top. We post the rate math every week.
We asked: a seller says, "Can we skip the MLS and just market it privately?" More than 40 of you answered in one sentence.
The best answers didn't argue. They asked a question back:
"What has you curious about an off-MLS strategy?" (@LivingInNorthGa)
"What do you value most: privacy or sales price?" (@JenNunnHomes)
"Of course we can... might I ask why you want to do it this way?" (@Patrick68610735)
Find the reason first. Then talk about exposure.
nitter.cf/REMarketingTips/status…
The Real Estate Marketing Update, free every Friday: realestatemarketingupdate.co…