Author of Zero Click Marketing. CEO of https://nitter.cf/t.co/UdbZdchqS5, https://nitter.cf/t.co/p1vp6dBZkE & https://nitter.cf/t.co/hWzhpB4ku1. I help people do better marketing.
Seattle, WA
Joined June 2007
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- Following117
- Followers466K
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Pinned Tweet
Best way to sell something - don't sell anything. Earn the awareness, respect, & trust of those who might buy.
Rand Fishkin retweeted
I pre-ordered my copy of Zero-Click Marketing months in advance...
I knew @amandanat and @randfish would bring the sauce, but somehow it’s even better than I imagined.
This is a new must-read for marketers 👀
Rand Fishkin retweeted
How can we move forward as marketers in a Zero Click reality? @randfish and @amandanat share all what you need to know to succeed in their new book Zero Click Marketing 👌 if you’re an #SEOFOMO reader I have a real “treat” for you this week: The first chapter of the book for you to read for free!
If you haven’t yet subscribed to SEOFOMO, do it now SEOFOMO(.)co
Don’t want to wait and want to start reading the book asap? Buy it here:
zeroclickmarketing(.)co/book
Umm... I don't know if y'all have played with @wistia and @philnottingham's new invention: Mochine... it's frickin' dope.
Made this in 3mins of filming, then typing "add some effects" & "use our logo." Plain ol' boring talking head videos are about to get way better 👇
What's the vibe of this Zero Click Marketing book?
I figured a little 2-minute storytime (and nine outfit changes) might help clear that up 👇👇👇
Customer journeys don't look like funnels. They look like 👇
Ending my week with the brilliant @amandanat and @randfish.
Already love the pinball machine reference.
Is AI visibility a waste of time?
Three new studies out this week suggest that very well might be the case. New #5minutewhiteboard 👇
Alertmouse is feta than ever: our MCP connector is live
Scurry over to Claude or ChatGPT, connect to @alertmouse, and experience the un-brie-lievable power of all your mentions + AI magic. Bunch of examples in this video that you can whisker through in 2 minutes 🐭
Rand Fishkin retweeted
I think you can tell from my shocked expression that I did NOT already know the story @retailgeek told me about him getting stuck with Jeff Bezos on 9/11 when planes were grounded while they were in a conference room negotiating for Amazon to take over running the Target website.
This was just one of a few stories that had me pulling similar faces.
NEW Beta test: sparktoro.com/resources/audi…
1) fill out the 3-question quiz
2) describe your product + customer
3) Give a 👍or 👎 to the results (to let us know which segments seem legit)
We're hoping to launch this in a few weeks, but would love your early input! ❤️
"I can't be bothered to read a whole book about this! Just tell me what Zero Click Marketing is in 60 seconds"
I got you, fam.
Via the @EcommCowboy podcast
Rand Fishkin retweeted
His grandfather wasn't on my mind before our interview.
A few weeks ago, I had the opportunity to interview @randfish about digital marketing and more for the Rundown with Ramon Business Podcast.
We started to briefly just catch up with each other, not as podcast guest and interviewer but as humans.
Rand mentioned that his grandfather, Seymour, who meant so much to Rand, passed away.
I asked Rand permission to start recording the GEM of who Seymor was and why he was so special.
Rand said
- Care about people
- Enjoy the simplicity of life
- Value people and relationships more than just quick transactions
So many interviews we do, dive right into BUSINESS and that's ok.
But sometimes you get to pause and dive deeper into the HUMAN CONNECTIONS behind someone.
Beyond their book, their professional accolades and who they are when the lights are on.
Check out this 5-minute real discussion, about Rand Fishkin's late grandfather.
NEW in @sparktorohq -- visitation by category, which means you can:
- see which categories of sites your audience visits most & least
- drill down into subcategories
- compare their usage to the avg (US, UK, or Canada)
- and just look at that sexy visual @caseyhen built🤩
1) Connect @sparktoro to @claudeai
2) Run report analyzing the audience for an upcoming webinar
3) Get a great list of potential co-hosts... well, except for one weird option 🫠
Before you invest in a channel, be like Tracy. Do a little audience research. It's such an easy way to avoid wasting budget and effort.
NEW FEATURE in @sparktoro: muted color palette
My cofounder noticed a couple interesting comments in our cancellation survey, and built this in response 👇
If you're using web analytics to figure out:
A) Where to reach your customers
B) What sources of traffic are most valuable
C) Where to experiment/invest next
You're gonna have a bad time 👇
Rand Fishkin retweeted
That last one (that you're not a serious or impressive founder if you don't raise venture money) has long been the chip on my shoulder.
youtube.com/watch?v=7klibkFT…
And that's even though every VC-backed founder I've met has been extremely excited by and interested in bootstrapped startups.
Thank you for continuing to share this @randfish
