Author of Zero Click Marketing. CEO of https://nitter.cf/t.co/UdbZdchqS5, https://nitter.cf/t.co/p1vp6dBZkE & https://nitter.cf/t.co/hWzhpB4ku1. I help people do better marketing.
Seattle, WA
Joined June 2007
- Tweets70.3K
- Following117
- Followers466K
- Likes111K
Rand Fishkin retweeted
I pre-ordered my copy of Zero-Click Marketing months in advance...
I knew @amandanat and @randfish would bring the sauce, but somehow it’s even better than I imagined.
This is a new must-read for marketers 👀
Rand Fishkin retweeted
How can we move forward as marketers in a Zero Click reality? @randfish and @amandanat share all what you need to know to succeed in their new book Zero Click Marketing 👌 if you’re an #SEOFOMO reader I have a real “treat” for you this week: The first chapter of the book for you to read for free!
If you haven’t yet subscribed to SEOFOMO, do it now SEOFOMO(.)co
Don’t want to wait and want to start reading the book asap? Buy it here:
zeroclickmarketing(.)co/book
Rand Fishkin retweeted
I think you can tell from my shocked expression that I did NOT already know the story @retailgeek told me about him getting stuck with Jeff Bezos on 9/11 when planes were grounded while they were in a conference room negotiating for Amazon to take over running the Target website.
This was just one of a few stories that had me pulling similar faces.
Rand Fishkin retweeted
His grandfather wasn't on my mind before our interview.
A few weeks ago, I had the opportunity to interview @randfish about digital marketing and more for the Rundown with Ramon Business Podcast.
We started to briefly just catch up with each other, not as podcast guest and interviewer but as humans.
Rand mentioned that his grandfather, Seymour, who meant so much to Rand, passed away.
I asked Rand permission to start recording the GEM of who Seymor was and why he was so special.
Rand said
- Care about people
- Enjoy the simplicity of life
- Value people and relationships more than just quick transactions
So many interviews we do, dive right into BUSINESS and that's ok.
But sometimes you get to pause and dive deeper into the HUMAN CONNECTIONS behind someone.
Beyond their book, their professional accolades and who they are when the lights are on.
Check out this 5-minute real discussion, about Rand Fishkin's late grandfather.
Rand Fishkin retweeted
That last one (that you're not a serious or impressive founder if you don't raise venture money) has long been the chip on my shoulder.
youtube.com/watch?v=7klibkFT…
And that's even though every VC-backed founder I've met has been extremely excited by and interested in bootstrapped startups.
Thank you for continuing to share this @randfish
Rand Fishkin retweeted
Google Trends is now completely bonkers, likely due to AI search
For every AI search, Google performs multiple fan-out queries, and those fan-outs look to be getting lumped together
Either that or protein powder, SEO, running shoes, and CBD all became *hugely* popular in 2026
Rand Fishkin retweeted
AI is killing All About Berlin. When you Google something, you used to get a link to my website, but now you get an AI-generated answer trained on my work. This has a devastating impact on traffic.
Rand Fishkin retweeted
One of the most LEGENDARY people in SEO, @randfish, just returned to the pod.
75 min of the state of SEO and digital marketing, what gets results, WHAT TO AVOID, and where we're headed.
Really fun convo.
youtube.com/watch?v=f7fZyN1n…
Rand Fishkin retweeted
AI launches and search speculation are everywhere right now. We’re bringing the data.
Join @losbuenos and @RandFish live to unpack AI adoption, Google AI Mode, zero-click trends, and changing search behavior.
Sign up: hubs.li/Q04gyH2l0
#StateOfSearch #AI #SEO
Rand Fishkin retweeted
Everyone has opinions about the future of search.
We’re bringing the data.
Join @losbuenos and @RandFish for a live discussion on AI adoption, Google AI Mode, zero-click behavior, and evolving search patterns.
Register: hubs.li/Q04g3vvp0
#StateOfSearch #ClickstreamData
Rand Fishkin retweeted
Snackbar Studio is hiring a Senior 2D Generalist Game Artist to help with their RPG project, The SnackBar at the End of the World!
📍 Remote, Contract (EU & UK)
🕹️ Made in Unity
🎨 Shader Graph & HLSL XP a +
Work with Snackbar Studio and apply: workwithindies.com/careers/s…
Rand Fishkin retweeted
nOne final clip from our recent webinar.
As @Randfish points out, despite all the noise o AI disruption, online behavior remains stable
There are shifts, but you have to look closely.
Report: hubs.li/Q044CHLb0
Replay: hubs.li/Q044CG060
#StateOfSearch #AI
Rand Fishkin retweeted
It’s here: the State of Search Q4 2025 report, created with @randfish
New this quarter: Google AI Mode clicks and changes in query length.
Get the data on traditional search, AI, e-commerce, & socials.
Download: hubs.li/Q040rNvH0
#StateOfSearch #ClickstreamData #AltData
Rand Fishkin retweeted
This is gold… new data from @randfish about the consistency of answers with LLM tracking
Absolutely with a read
NEW research: sparktoro.com/blog/new-resea…
If you give ChatGPT the same request for product recommendations 100X, will you ever get the same list twice?
And what does that answer mean for folks who try to track their brand presence in AI tools?
Finally, some real answers 🧐
Rand Fishkin retweeted
So simple - do your research first to identify your audience and leverage AI as a tool through resources like @sparktoro. Don't think you can ask AI a question and get a magic answer. #MCO335
Rand Fishkin retweeted
Want a quick way to (potentially) pay for gifts? Take our survey!
We're looking for responses to our 2026 trends report to fully capture the state of the market.
Two responders will be selected for a $500 Amazon gift card. Survey only takes ~3 minutes: docs.google.com/forms/d/e/1F…
Rand Fishkin retweeted
Super interesting experiment here done by Ahrefs (and utterly scary results)
ahrefs.com/blog/ai-vs-made-u…
Rand Fishkin retweeted
The difference between Google Alerts and @alertmouse is night-and-day. I want to engage with people talking about @theprfaq so, obviously, I set a Google Alert. I got a notification once a week. When I started using Alertmouse a couple of weeks ago, I got notifications once or twice a day!
If you are a founder or a marketer, I can't recommend Alertmouse enough!
Rand Fishkin retweeted
Read some riveting work today regarding the future of AI search.
Here's a snippet that stood out:
"This, in my opinion, is one of the kind of future looking elements of how we're going to do SEO, brand association, having people write about us and do PR about our brands, associating those terms together so that very frequently when you see an authoritative, high quality source mention a keyword phrase, talk about a keyword phrase, they're mentioning your brand.
They're linking to your site. They don't even necessarily have to link to exactly your page. This type of SEO is something that's not very practiced today, but it certainly should be on a lot of people's minds for the future."
OH LOL, JK, it was actually just from a @randfish article on Moz published 13 years ago in 2012 (link in the thread).
Figured I'd resurface it since apparently these ideas are trendy again.