SVP & CMO @ CDW. Building modern marketing: brand + demand + customer growth. AI • MarTech • go-to-market.
Chicago, IL
Joined July 2009
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A former Alexa leader told Business Insider that speed builds trust.
That feels right. Customers experience speed as evidence that a company understands them: their need, their context and the next useful step.
Speed is part of the experience. bit.ly/4feZk5z
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TechRadar Pro argues that many AI governance models are already outdated.
Good governance gives people a usable path forward: approved tools, clear permissions and defined actions. A long list of prohibitions usually gives them a reason to go around it. bit.ly/44V8oYB
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New research on AI assistant use shows customers divide tasks across platforms.
They’re assembling a portfolio of assistants around the jobs they need done. That gives marketers a new journey to understand: which tool, which task and why. bit.ly/4wM5ZeG
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The Economic Times argues that AI is changing how brands get discovered.
The opportunity goes beyond optimizing for another algorithm. AI discoverability will be won by creating fewer contradictions about who you are and what value you provide. bit.ly/44GW91C
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TechRadar Pro argues that trust gaps are keeping AI stuck in pilot mode.
Tiered governance can help: light controls for reversible tasks, stronger review for customer-facing outputs, and human oversight for consequential decisions. bit.ly/4phT8OK
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Gartner found customers are 3x more likely to use third-party GenAI than company chatbots.
That points to context, convenience, and trust.
The opportunity is to become useful wherever the customer chooses to begin. gtnr.it/4wGjLPM
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Short-term growth and long-term brand building aren’t opposites. The problem is usually measurement design.
Start with the behavior you’re trying to change. Then measure across attention, consideration, conversion, retention and advocacy. bit.ly/4eXmZXX
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The buying journey is changing again.
AI is starting to shape what gets found, compared, trusted and recommended.
That means brand has to be clear to people and legible to systems. Proof, structure and consistency matter more now. bit.ly/44fA4Hq
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As AI gets more involved in discovery and buying, brands can’t assume they’ll always own the customer relationship.
That makes trust, first-party data and consistent follow-through growth assets. Not soft things. Very measurable ones. bit.ly/44D8SlO
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We keep asking which AI tool to buy. That's the wrong question.
The investments are there. What's missing is redesigning how the work actually gets done.
Tools don't create value. Changed operating models do. bit.ly/4wfwoRE
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I’ve been thinking about the cost of “fine” in marketing.
It spends the same dollars. It asks for the same attention. It takes up the same space in the journey.
It just does less work.
Speed matters. But only if the work still moves someone.
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In AI-shaped discovery, brands are not only searched. They are summarized, compared, and recommended.
Marketing has to manage what the market can corroborate.
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Friction hides in plain sight.
Slow decisions. Duplicate work. Poor handoffs. Customer confusion.
The best technology work removes friction from the system.
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For years, personalization mostly meant smarter segmentation. AI finally makes adaptive customer journeys possible in real time.
That's a very different thing.
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Federal IT modernization is not abstract.
It has to balance security, performance, resilience, and mission continuity.
That is why the language matters. Customers need partners who understand the mission, not just the technology. cdw.social/gov-it-modernizat…
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AI agents are becoming part of how work gets done.
That makes governance more than a technical decision. It is a trust decision.
The organizations that get this right will think about security, privacy, risk, and customer experience together. cdw.social/ai-security-strat…
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Marketers have talked about 1:1 engagement for years.
The ambition was there. The operating reality wasn’t.
AI changes what’s possible: continuous listening, earlier intent, real-time journey adaptation, more relevant personalization.
New capability, not just efficiency.
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Marketing runs on trust.
As AI speeds up personalization, content and data use, governance becomes the discipline that protects the customer relationship. cdw.social/enterprise-ai-rea…
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AI-first isn’t a tool strategy. It’s an operating model question.
Can teams make better decisions faster, reduce friction in the work itself, and create more capacity for growth?
That’s the shift that matters.
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Friction slows innovation.
AI, automation and infrastructure only create value when they improve how work gets done.
That’s when technology starts to translate into growth. cdw.social/frictionless-ente…
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