ReferRush

Wow. @rohanverma003 and I just had an incredible conversation with @Shopify head for Southeast Asia and their technical head. They’re super bullish on us! An abundance of digital marketing has created low trust and a 60% rise in CaC in the past five years. Over-reliance on performance is a huge problem they’re trying to solve for. Referrals are the only cash-flow friendly high trust growth channel out there. It’s just so hard to crack. The right message with the right offer to the right customer on the right channel at the right time. They themselves gave us the idea for our vision of a cross-company reward market place for referrals. It will be really hard, but if we can crack this and go beyond ‘Give 200 get 200’ and send varying referral offers according to customer profiles that actually entices them + have optionally to create more sales for other merchants through this referral eco-system we can seriously solve for the ad-apocalypse. I always knew it was possible. It’s now a few percentage points more probable. Huge thanks to @TheWTFund for making this happen!