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The man who subconsciously built a unique & powerful personal brand - bit.ly/RTViews1506 Nana Patekar’s personal brand was not created through a traditional marketing strategy. It emerged from consistency, writes Vijay Shekhar in #RTViews today.

146 Articles Later, I Have More Questions Than Answers - bit.ly/RTWritersVault147 Writing regularly changes the way you observe the world. You begin noticing contradictions that might otherwise escape attention, writes Ankoor Dasguupta in #RTColumn #WritersVault today.

Leadership in the Age of AI: Keeping the Human at the Centre - bit.ly/RTOutlookGulf46 Leadership communication is also evolving, with AI tools able to analyse employee feedback, track stakeholder sentiment, and summarise complex information in real time, says Udit Pathak.

Political Communication – What it is all About - bit.ly/RTMediaLens14 Mass media play a powerful role in non-authoritarian regimes and role in authoritarian regimes worldwide, writes Subbarayan Ganesh in #RTColumn #MediaLens today.

Employer Branding 2.0: PR for Hiring in a Skills-First Economy - bit.ly/RTFreshTake112 In a skills-first economy, the strongest employer proposition would be that the company provides people opportunities to become better at what they do, says Prasad Ramasubramanian.

Customised solutions for unique problems - bit.ly/RTLeftBrainRightBrain… The human mind is always identifying problems and trying to solve them. The key in life and work seems to be to find the right problems to solve, writes Nikhil Dey in #RTColumn #LeftBrainRightBrain today.

The Influencer Bubble is About to Burst – And Brands Are Completely Unprepared - bit.ly/RTElevateExcellence66 Influencers should be one channel in a diversified communications architecture - not the architecture itself, writes Honey K Bhargava in #RTColumn #ElevateExcellence today.

The Relaxed Awareness Mindset - bit.ly/RTDestinationMindset1… The state of Relaxed Awareness keeps you on your toes to recognise these negative vibes when they appear so that you can deal with them effectively, says Amitesh Banerjee in #RTColumn #DestinationMindset today.

The Green Crusader Speaks: Why ‘Humanity’ is at the Heart of Purposeful Storytelling bit.ly/PRAXISIW26RT12 Shree Lahiri writes about the twelfth Keynote at #PRAXISIndia Weekend 2026 by Dia Mirza, Actor and Activist in #RTFeatures

Soft Power, Strong Reputation: Why Influence Is Earned, Not Announced - bit.ly/PRAXISIW26RT11 Shree Lahiri writes about the eleventh Keynote at #PRAXISIndia Weekend 2026 by Simon Whitehead, CEO, Portland in #RTFeatures

The Interpretation Trap: Why We React to What We Think People Mean, Rather Than What They Actually Say - bit.ly/RTWritersVault146 The quality of communication should be assessed by the meaning that survives its reception, rather than the confidence with which it was delivered.

From Culture Fit to Culture Add: Team Building in a Multi-National Gulf Workforce - bit.ly/RTOutlookGulf45 A culture-add approach requires intentional redesign of how teams are built, connected, and developed, writes Udit Pathak in #RTColumn #OutlookGulf today.

Science Communication – What it is all about - bit.ly/RTMediaLens13 Science communication is growing as science publications have become more now.  Science Today was a publication listing science achievements and it was stopped some time ago, writes Subbarayan Ganesh.

The Presence Of Words - bit.ly/RTLeftBrainRightBrain… Genuine care and concern are the main ingredients in crisis communication, not just what is said, but how its said and who is saying it matters, writes Nikhil Dey in #RTColumn #LeftBrainRightBrain today.

Crisis of Authenticity: When Purpose Messaging Backfires - bit.ly/RTFreshTake111 Purpose communication is not simply about choosing a progressive message. It is about understanding the responsibility that comes with communicating it, says Prasad Ramasubramanian in #FreshTake

Where Algorithms Meet Goodwill: PR’s New Role in Pharma & Healthcare - bit.ly/PRAXISIW26RT10 Shree Lahiri writes about the tenth Keynote at #PRAXISIndia Weekend 2026 by Agnes Estes, Director & Head of Corporate Affairs & Business Development (APAC) Novo Nordisk in #RTFeatures

Calling all in-house communications teams! We are accepting nominations for the 30 Top Corporate Communications Teams, 2027! #30TCCT Nominate today: bit.ly/RT30TCCTFORM2027 Visit bit.ly/RT30TCCT for more information Powered by @KaizzenComm

Dark PR: The Industry Nobody Talks About – And Why We Need To - bit.ly/RTElevateExcellence65 We cannot claim to be trust-builders while tolerating a shadow industry built on manufactured distrust writes Honey K Bhargava in #RTColumn #ElevateExcellence today.

Influence is Cheap, Trust is Scarce: Why PR Must Prove its Words - bit.ly/PRAXISIW26RT9 Shree Lahiri writes about the ninth Keynote at #PRAXISIndia Weekend 2026 by Kerman Kasad, Head, marketing & Communications, Tawrid, in #RTFeatures

Everyone Has AI. So Where Does the Value Move? From Capacity to Advantage - bit.ly/PRAXISIW26RT8 Shree Lahiri writes about the eighth Keynote at #PRAXISIndia Weekend 2026 by Sanjay Nair, Global AI & Brand Marketing Lead, Boston Consulting Group in #RTFeatures