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Reply.io

@ReplyAppTeam

Reply is your AI-powered sales engagement platform to create new opportunities at scale – automatically ✨

 Toronto, Ontario
reply.io
Joined September 2015
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Send your cold email to your own Gmail, your Outlook, and a work address. If it lands in Promotions or Spam, no amount of copywriting saves it. Two minutes. Do it before every campaign, not after the first one fails.
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You have 30 days to fix outbound. Here is where they go. No new tools. No rebrand. No messaging workshop.
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Day 30: read the numbers in this order. Bounce, is the data real Open, are you landing Reply, does the message make sense Meetings, does the offer work Fix the first one that is broken. Only that one.
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Most outbound programs are not failing. They are being edited every four days by someone who cannot tell whether last week change did anything. 30 days. One change at a time.
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An AI SDR does not replace your SDR. It replaces the boring half of the job. One SDR owning targeting, the offer and the hard replies, with AI running lists, first touches and follow ups, covers what three people used to.
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We tested two sequences against the same list. A: 15 emails in 15 days. B: 3 emails in 15 days. Most people assume A wins on volume alone.
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Pressure is not a strategy. Four emails. Growing gaps. Each one saying something new. Then stop, politely, and move them to a follow-up-in-six-months pile.
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The close-out email, the one where you say you will stop reaching out, gets more replies than the first email more often than people expect. Ending well is a tactic.
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What to hand an AI SDR and what to keep. Get this split wrong in either direction and outbound stops working.
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Failure mode two: Teams that keep the repeat work. SDRs spend 80% of the week building lists, then make the targeting decision in ten rushed minutes on Friday.
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Simple starting move. Hand over the two tasks your team complains about most. It is almost always list building and follow ups. Give those away first. See what the week looks like after.
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