Software Engineer †
Joined November 2025
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I spent most of my teens being called a “mouth breather” and avoiding cameras.
Last week, I shipped my first app to help people with braces feel informed and in control.
Here’s the story behind @BracieApp 👇
📊 Week 1 for @BracieApp:
📈4,160 impressions
📈150 App Store product page views
📈0.8% conversion rate
📈23 downloads
📈0 revenue
📈0 trials
This is the unglamorous side of launching a niche app.
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Honestly? I’d love to be tweeting “1000+ downloads, £££ MRR” right now.
Seeing 0 trials and £0 stings.
At the same time: 23 real humans decided to install an app about braces from a complete stranger on the internet. That’s not nothing - that’s a starting point.
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This is the tool I wish I’d had going through braces and jaw surgery.
No more “What did they say again?”
Just a simple timeline of what changed, when, and why.
How would you tweak this to make it more useful in real life?
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After every orthodontic appointment my mum would ask:
“So what did they say?”
And my answer was always something like:
“Err… tighten wire… a few millimetres… maybe surgery…?”
I never had everything written down in one place. I just hoped I’d remember.
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Treatment plans are complicated.
1 year of braces quietly becomes 2 then 3.
Elastics change, wires change, plans change.
As a patient, it often feels like you’re just nodding along and trusting it’ll all make sense in the end - while secretly feeling completely out of the loop.
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That’s the reason I built @BracieApp
I wanted my orthodontist’s instructions in my pocket:
• notes from each appointment
• what changed + what’s next
• questions I had
So future me didn’t have to guess.
If you’re in braces, would something like this help you feel in control?
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I did wear my retainers. I still relapsed.
Here’s how a bus, a plane and a week changed my bite 👇
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A big reason I built @BracieApp was for this exact stage — after the braces come off.
Somewhere to log when retainers go missing, get cracked, or stop fitting… and to nudge you to fix it before things move too far.
Quick poll: be honest 👇
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Things I desperately wish I’d had during my braces & jaw surgery journey…
…and why I built them into @BracieApp 👇
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Years later, that confusion kept bothering me.
I started sketching out an app idea - and then worked on it with my sister’s fiancé, a trainee orthodontist.
He helped sanity-check the flows and language, while I obsessed over everything I wish I’d had as a patient.
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That idea became Bracie.
A mobile app to help people with braces:
• see their progress
• actually remember what their orthodontist said
• stay on top of brushing, elastics & retainers
Bracie is now live on the App Store. If you’re in treatment (or you treat patients), I’d love your feedback. 🦷
And if any part of this story feels familiar, my DMs are open.
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