Robin Tesselaar | Google Ads + Merchant Fix

My full Google Ads course for Shopify dropshipping beginners. Here’s what’s inside: - Merchant Center - Google Ads - Conversion tracking - Optimizing campaigns - €273k Case study Bookmark this for later. Drop any questions in the comments 👇

Here's the exact system we use across every account at Robtronic Media and why getting these right is the difference between an account that plateaus and one that scales. Free strategy call in the bio if any of this sounds familiar.

How to Launch a Google Ads Performance Max Campaign for Shopify Want to start running Google Ads for your Shopify store? Setting up a Performance Max campaign starts with the right conversion tracking, bidding strategy, and targeting. Choose Sales as your campaign objective, select Performance Max, confirm your purchase conversion tracking, and set your target country and budget. For a product-focused approach, consider a feed-only setup and start with a manageable testing budget before scaling based on actual performance data. Need help launching or scaling your Google Ads campaigns? Visit the link in my bio.

Before Running Your Winning Meta Ads Products on Google Ads. Just because a product performs well on Meta Ads doesn't automatically mean it will perform the same on Google Ads. Use Google Trends to check whether product demand is increasing or decreasing, and Google Keyword Planner to understand search volume, relevant keywords, and estimated advertising costs. These insights can help you decide which products are worth testing on Google Ads and how to approach your campaign strategy. DM me if you're considering adding Google Ads as a second advertising channel.

How Much Budget Do You Need to Start Google Ads for Your Shopify Store? If you're adding Google Ads alongside Meta Ads, starting with a daily budget of €30–€50 can help you gather data and identify which products and keywords are performing. You can start with less than €30 per day, but it may take longer to collect enough data to make informed decisions. The goal is to identify what's working, exclude what's not, and optimize your Google Ads campaigns based on real performance.

How to Reduce Wasted Google Ads Spend With Placement Exclusions Running Google Ads for your Shopify store? Your ads may appear on app placements that don't align with your customers' buying intent. In Google Ads, go to Tools → Content Suitability and review your placement exclusions, including mobile app categories. Excluding irrelevant app placements can help reduce wasted ad spend and keep your campaigns focused on more valuable traffic. Review your placement performance before making changes. Need help launching or scaling your Google Ads campaigns? Visit the link in my bio.

How Long Does It Take to Get Your First Sale With Google Ads? When launching Google Ads for your Shopify store, don't expect your campaigns to spend their full budget immediately. Based on our experience, new campaigns typically go through an initial learning period of 3–4 days, with spending gradually picking up afterward.  This is also when we often start seeing the first sales. Give your campaigns time to gather data before judging their performance.

€90M through Google Ads. 275 clients. Here's everything that actually matters in 60 seconds. Save this one.

What Separates a Good and Bad Google Ads Advertisers? A strong Google Ads strategy isn't about running one Performance Max campaign and constantly increasing the budget. It's about separating testing products, winning products, and underperforming products into different campaigns.  This gives you better control over your ad spend and helps prevent your ROAS from dropping when scaling. The key to profitable Google Ads scaling is knowing what's working and allocating your budget accordingly.

5 Google Ads Data Integrations Every Shopify Store Owner Should Know Running Google Ads without the right data connections can limit your ability to track performance and optimize your campaigns. In Google Ads Data Manager, review your integrations with Google Merchant Center, Google Analytics, Shopify, YouTube, and Google Search Console. Each serves a different purpose, from syncing your products and tracking purchases to understanding website traffic and supporting remarketing. The right integrations can help you make more informed decisions and improve your Google Ads strategy. Need help optimizing your Shopify Google Ads setup? Visit the link in my bio.

Why Are Some Products in Your Google Ads Feed Getting No Spend? Not every product in your Shopify store has the same search demand, and treating them equally in your Google Ads testing campaigns can limit performance. Using Google Keyword Planner and Google Trends, you can identify products with rising search volume and prioritize those with stronger seasonal demand. A smarter product feed strategy helps you focus your ad budget on products people are actively searching for.

The 5-Bucket Google Ads Campaign Structure for Profitable Scaling A well-structured Google Ads account makes it easier to control your budget and scale your Shopify store. Our five-bucket framework separates winning products, testing products, and losing products, while using dedicated campaigns for brand protection and competitor targeting. This approach helps you allocate ad spend based on performance instead of relying on one campaign for everything. Need help setting up your Google Ads campaign structure? Check the link in my bio.

Switching From Meta Ads to Google Ads for Your Fashion Dropshipping Store? Before launching Google Ads, check whether your fashion products are trending on Google Trends and review your Shopify store's conversion rate and average order value. Based on our case studies, fashion stores with a 1.5–2% conversion rate and an average order value of at least 50–70 tend to see better results. These two factors can help you evaluate whether your store is ready to launch and scale with Google Ads. DM me if you have questions about Google Ads for your fashion store.

How to Stop Google Ads From Wasting Your Budget on the Wrong Placements Your Performance Max campaign settings can have a major impact on where your advertising budget goes. Adding headlines, descriptions, images, and videos allows Google to serve ads across multiple placements.  For Shopify stores, we prefer a feed-only Performance Max strategy that focuses on Shopping ads. Based on our experience working with 300+ clients, this approach has delivered strong results while keeping the focus on product-driven advertising.

Why Google Ads ROAS Drops When Scaling? Scaling a profitable Performance Max campaign doesn't always mean more profit for your Shopify store. When you increase your budget, Google may spend more on unproven products instead of the ones already generating sales. The key is to separate your winning products from those still being tested and scale campaigns based on actual performance. Before increasing your Google Ads budget, check where your ad spend is going.

How to Set Up Google Ads Conversion Tracking for Shopify Struggling to generate profitable sales from your Google Ads campaigns? Your Shopify conversion tracking setup could be part of the problem. Connect your Google Ads account through the Google & YouTube app, enable conversion measurement and enhanced conversions, and review your conversion event settings. For purchase-focused e-commerce campaigns, make sure purchases are set as the primary conversion goal so Google Ads can optimize toward actual sales rather than secondary actions. Need help setting up or scaling your Google Ads? Visit the link in my bio.

Struggling to Scale Meta Ads Without ROAS Drop? Many e-commerce store owners face the same challenge: finding winning products, scaling their Meta ads, and watching their ROAS decline. Google Ads offers another way to grow by testing products first, then scaling proven winners in separate campaigns.  It also helps your Shopify store reach customers who are actively searching for products to buy. Instead of relying on one advertising platform, let the data guide your scaling strategy.

Don't Scale Your Google Ads Before Separating Your Winning Products. One common Performance Max mistake is keeping all your Shopify products in a single campaign while increasing your ad budget. When you scale without separating profitable products from those still being tested, you risk wasting ad spend and lowering your ROAS. Identify your winning products, move them into dedicated campaigns, and scale what's already working.

Should You Run Google Ads Search Campaigns for Your Shopify Store? Search campaigns can be a great next step once your products are already profitable. Instead of using Google Search Ads to test new products, start with Performance Max (feed-only) or Standard Shopping campaigns.  Once you've identified your winning products, use Search campaigns to reach customers actively looking for those products, features, or solutions.

Running Successful Meta Ads? Here's Why You Should Consider Google Ads Too. If your e-commerce store is already performing well with Meta Ads, you have a strong foundation to expand into Google Ads. Your proven conversion rate and average order value can give you a head start on a second advertising channel.  Diversifying beyond Meta Ads can also help reduce your reliance on one platform and create more opportunities for profitable growth.

Why Your Google Ads Campaigns Stay Stuck in the Learning Phase Two common reasons are a limited daily budget and insufficient conversion data. We recommend starting with €30–€50 per day to help your campaigns gather data.  Aiming for around 50 conversions per month can also give Google Ads more information to optimize performance. Without enough budget and conversion data, your campaigns may take longer to learn and deliver consistent results. Struggling with your Google Ads performance? Check the link in my bio.