@SDMakin

Designer of many things. Walker of many miles. Host of The Overthinker's Guide to Modern Marketing Podcast

 UK
overthinkerspod.com/
Joined February 2011
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  • Followers3.1K
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The Overthinker’s Guide to Modern Marketing is a podcast for thinkers, builders and marketers who suspect that marketing is equal parts strategy, psychology, chaos, and politely disguised guesswork. overthinkerspod.com/episodes… #podcast #marketing
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A Field Guide to Marketing Gurus overthinkerspod.com/a-field-… #Marketing #MarketingHumour #MarketingStrategy #B2BMarketing #DigitalMarketing #ThoughtLeadership #PersonalBranding #MarketingAI #MarketingLeadership #MarketingPodcast

A Field Guide to Marketing Gurus: How to Spot Bad Advice - The Overthinkers Guide To Modern...

Meet the marketing gurus promising overnight success, secret algorithms and effortless growth in this humorous guide to spotting questionable marketing advice.

overthinkerspod.com
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Why Does Your Marketing Sound Like Everyone Else’s? makin-marketing.com/why-your… #MarketingStrategy #StrategicMarketing #MarketingLeadership #MarketingEffectiveness #MarketingInsights #MarketingTrends #MarketingStrategyTips #MarketingIdeas

Why Does Your Marketing Sound Like Everyone Else’s? - Makin Marketing

Discover why your marketing sounds like competitors and how stronger brand positioning, distinctive messaging and customer insight can help your business stand out.

makin-marketing.com
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Why Work With a Fractional CMO? makin-marketing.com/why-work… #FractionalCMO #MarketingStrategy #MarketingLeadership #BusinessGrowth #SMEMarketing #ScottishBusiness #FractionalLeadership

Why Work With a Fractional CMO? | Makin Marketing

Discover why businesses work with a Fractional CMO for senior marketing leadership, clearer strategy and sustainable growth without the full-time cost.

makin-marketing.com
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Why Simple Marketing Is Surprisingly Difficult overthinkerspod.com/why-simp… #MarketingStrategy #StrategicMarketing #MarketingLeadership #MarketingEffectiveness #MarketingInsights #MarketingTrends #MarketingPodcast #MarketingIdeas #Podcast

Why Simple Marketing Is Surprisingly Difficult - The Overthinkers Guide To Modern Marketing

Discover why simple marketing is surprisingly difficult, and how clearer priorities, fewer distractions and smarter strategies can deliver better results.

overthinkerspod.com
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AI-Generated Podcast Guest Pitches: Have We Forgotten How to Be Human? overthinkerspod.com/ai-gener… #MarketingPodcast #MarketingStrategy #BrandStrategy #ContentMarketing #Podcast #Marketing #Podcasting #Podcaster

AI-Generated Podcast Guest Pitches: Where's the Humanity? - The Overthinkers Guide To Modern...

Why are AI-generated podcast guest pitches so bad? Discover why authentic communication and human connection matter more than automated outreach.

overthinkerspod.com
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How Do Brands Stay Credible in a World Where Trust Is Getting Harder to Earn? makin-marketing.com/how-to-b… #BrandStrategy #BrandBuilding #BrandMarketing #BrandPositioning #BrandTrust #CreativeMarketing #Creativity #Storytelling #Marketing

How to Build Brand Credibility and Customer Trust | Makin Marketing

Discover how to build and maintain brand credibility through trust, consistency, expertise and customer experience to support sustainable business growth.

makin-marketing.com
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Catch up with past episodes of The Overthinker’s Guide to Modern Marketing Podcast! overthinkerspod.com/episodes… #MarketingStrategy #MarketingPodcast #BrandStrategy #MarketingPsychology #ContentMarketing #DigitalMarketing #ContentStrategy #Marketing #Podcast
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The Curious Case of the Business That Expected Fame by Friday overthinkerspod.com/the-curi… #ContentMarketing #DigitalMarketing #SocialMediaMarketing #ThoughtLeadership #OrganicMarketing #ContentStrategy #DigitalStrategy

The Curious Case of the Business That Expected Fame by Friday - The Overthinkers Guide To Modern...

A exploration of organic marketing, trust, consistency, and long-term business growth, inspired by Episode 13 of The Overthinker's Guide to Modern Marketing. Learn why sustainable success is built...

overthinkerspod.com
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Organic Marketing vs Paid Advertising: Which Is Better? overthinkerspod.com/organic-… #MarketingStrategy #StrategicMarketing #MarketingLeadership #MarketingEffectiveness #MarketingInsights #MarketingTrends #MarketingStrategyTips #Marketing

Organic Marketing vs Paid Advertising: Which Is Better? - The Overthinkers Guide To Modern Marketing

Organic marketing vs paid advertising: which delivers better results? Discover the strengths of each and how combining them can build trust and sustainable growth.

overthinkerspod.com
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Podcast 11: What Should I Actually Expect From a Fractional CMO? makin-marketing.com/podcast-… #FractionalCMO #MarketingStrategy #MarketingLeadership #BusinessGrowth #SMEMarketing #ScottishBusiness #FractionalLeadership #podcast

Podcast 11: What Should I Actually Expect From a Fractional CMO? - Makin Marketing

In this episode of Marketing, Properly!, Sean Makin looks at what business owners and Managing Directors should genuinely expect when they bring senior fractional marketing leadership into their...

makin-marketing.com
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Has marketing become ridiculously complicated, or have we just become ridiculously good at making it complicated? overthinkerspod.com/15-why-m… #MarketingStrategy #MarketingPodcast #OverthinkersPodcast #BrandStrategy #MarketingLeadership #BusinessGrowth #MarketingHumour
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The Trust Bank: Why Every Piece of Content Matters overthinkerspod.com/the-trus… #ContentMarketing #DigitalMarketing #SocialMediaMarketing #ThoughtLeadership #OrganicMarketing #ContentStrategy #DigitalStrategy #SEO #MarketingTips

The Trust Bank: Why Every Piece of Content Matters - The Overthinkers Guide To Modern Marketing

Discover why every piece of content is a deposit in your Trust Bank, building credibility, customer confidence and long-term organic marketing growth.

overthinkerspod.com
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Your Audience Is Quieter Than Your Analytics Suggest overthinkerspod.com/your-aud… #MarketingStrategy #StrategicMarketing #MarketingLeadership #MarketingEffectiveness #MarketingInsights #MarketingTrends #MarketingStrategyTips #MarketingIdeas

Your Audience Is Quieter Than Your Analytics Suggest - The Overthinkers Guide To Modern Marketing

Discover why your audience may be paying more attention than your analytics suggest, and how organic content quietly builds trust, awareness and influence.

overthinkerspod.com
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10 Signs Your Business Has Outgrown DIY Marketing makin-marketing.com/10-signs… #MarketingStrategy #StrategicMarketing #MarketingLeadership #MarketingEffectiveness #MarketingInsights #MarketingTrends #MarketingStrategyTips #MarketingIdeas

10 Signs Your Business Has Outgrown DIY Marketing - Makin Marketing

Has your business outgrown DIY marketing? Discover 10 signs it's time for strategic marketing leadership and learn how a Fractional CMO can help Scottish businesses achieve sustainable growth without...

makin-marketing.com
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Every Customer Has a Microphone. Are You Giving Them Something Good to Say? overthinkerspod.com/every-cu… #CustomerExperience #CustomerJourney #CustomerCentricity #CustomerTrust #CustomerLoyalty #CX #CustomerExperienceStrategy

Every Customer Has a Microphone - The Overthinkers Guide To Modern Marketing

Discover how customer experience shapes your reputation, reviews and referrals and how to give people something good to say.

overthinkerspod.com
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Sean Makin retweeted
Sean Makin@SDMakinSep 26
Marketing, Properly! is a marketing podcast for business owners, founders and managing directors who want clearer marketing, better decisions and more sustainable business growth. makin-marketing.com/marketin… #Podcast #Marketing #BusinessTips #SME #ScottishBusiness
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Marketing Accountability: How to Know If Your Marketing Is Actually Working makin-marketing.com/marketin… #FractionalCMO #MarketingStrategy #MarketingLeadership #BusinessGrowth #SMEMarketing #ScottishBusiness #FractionalLeadership

Marketing Accountability: How to Know If Your Marketing Is Actually Working - Makin Marketing

How to Know If Your Marketing Is Actually Working - Businesses publish content, run campaigns, attend exhibitions, invest in SEO, pay agencies, send emails and buy advertising.

makin-marketing.com
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Behavioural Science in Marketing: Why Customers Don’t Make Rational Decisions overthinkerspod.com/behaviou… #MarketingPsychology #ConsumerPsychology #BehaviouralScience #BehaviouralMarketing #ConsumerBehaviour #CustomerBehaviour #HumanBehaviour #DecisionMaking

Behavioural Science in Marketing: Why Customers Don’t Make Rational Decisions - The Overthinkers...

Discover how behavioural science explains customer decisions and how psychology, cognitive biases and human behaviour can help you create better marketing.

overthinkerspod.com
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Is Gen Z Moving Away From LinkedIn? The Return of Face-to-Face Networking makin-marketing.com/gen-z-li… #GenZ #Millennials #LinkedIn #Networking #Marketing #HumanConnection #FutureOfWork #FractionalCMO #BrandStrategy #B2BMarketing #Marketing #Psychology

Is Gen Z Moving Away From LinkedIn? | Makin Marketing

Is Gen Z losing interest in LinkedIn? Explore why younger professionals may be returning to face-to-face networking and what it means for businesses.

makin-marketing.com
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The Hidden Cost of Overcomplicating Your Marketing overthinkerspod.com/the-hidd… #MarketingStrategy #StrategicMarketing #MarketingLeadership #MarketingEffectiveness #MarketingInsights #MarketingTrends #MarketingStrategyTips #Podcast

The Hidden Cost of Overcomplicating Your Marketing - The Overthinkers Guide To Modern Marketing

Discover the hidden cost of overcomplicated marketing and why fewer tools, clearer priorities and simpler strategies can deliver better results.

overthinkerspod.com
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