📈 𝐊𝐨𝐫𝐚𝐲’𝐬 𝟑𝟓 𝐓𝐢𝐩𝐬 𝐭𝐨 𝐎𝐮𝐭𝐫𝐚𝐧𝐤 𝐀𝐮𝐭𝐡𝐨𝐫𝐢𝐭𝐲 𝐒𝐢𝐭𝐞𝐬 Yes, even giants like WebMD, Healthline, MayoClinic, etc. ! I’ve compiled and simplified 35 powerful takeaways from Koray Tuğberk Gübür’s case study: 🧠 “𝗧𝗵𝗲 𝗜𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝗰𝗲 𝗼𝗳 𝗤𝘂𝗮𝗹𝗶𝘁𝘆 𝗧𝗵𝗿𝗲𝘀𝗵𝗼𝗹𝗱𝘀 𝗮𝗻𝗱 𝗣𝗿𝗲𝗱𝗶𝗰𝘁𝗶𝘃𝗲 𝗥𝗮𝗻𝗸𝗶𝗻𝗴” (Published on the Oncrawl website) 💡 Core Insight: Koray 𝘰𝘶𝘵𝘳𝘢𝘯𝘬𝘦𝘥 major health authority websites like: → Healthline → WebMD → MayoClinic ..... with 𝗷𝘂𝘀𝘁 𝟮𝟳 𝗮𝗿𝘁𝗶𝗰𝗹𝗲𝘀, using his 𝘈𝘭𝘨𝘰𝘳𝘪𝘵𝘩𝘮𝘪𝘤 𝘈𝘶𝘵𝘩𝘰𝘳𝘴𝘩𝘪𝘱 𝘙𝘶𝘭𝘦𝘴 of Semantic Content Writing. 🚀 The case study revolves around two 𝑐𝑜𝑟𝑒 SEO concepts: 1️⃣ 𝗤𝘂𝗮𝗹𝗶𝘁𝘆 𝗧𝗵𝗿𝗲𝘀𝗵𝗼𝗹𝗱𝘀 2️⃣ 𝗣𝗿𝗲𝗱𝗶𝗰𝘁𝗶𝘃𝗲 𝗜𝗻𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻 𝗥𝗲𝘁𝗿𝗶𝗲𝘃𝗮𝗹 ✅ These 35 tips are a goldmine and fall into 4 𝑎𝑐𝑡𝑖𝑜𝑛𝑎𝑏𝑙𝑒 buckets: ✍️ Content Writing Techniques 🏗️ Website Quality Improvements 🔗 Internal Linking Strategies 🖼️ Website Image Optimization Tips 𝐂𝐡𝐞𝐜𝐤 𝐭𝐡𝐞 𝐜𝐨𝐦𝐦𝐞𝐧𝐭 𝐬𝐞𝐜𝐭𝐢𝐨𝐧 for the link of my explanation of the whole case study. 🔽 What is your 𝙛𝙖𝙫𝙤𝙧𝙞𝙩𝙚 𝙩𝙞𝙥 among these 35 tips from Koray? 𝗜'𝗺 𝗶𝗻𝘀𝗽𝗶𝗿𝗲𝗱 𝗺𝗼𝘀𝘁 by the 21st & 35th tips. ------- 𝐇𝐨𝐰 𝐭𝐨 𝐄𝐱𝐜𝐞𝐞𝐝 𝐐𝐮𝐚𝐥𝐢𝐭𝐲 𝐓𝐡𝐫𝐞𝐬𝐡𝐨𝐥𝐝𝐬? To exceed quality thresholds, following are the 35 tips from @KorayGubur (simplified and enhanced with 3 examples for each: 1️⃣ 𝐔𝐬𝐞 𝐟𝐚𝐜𝐭𝐮𝐚𝐥 𝐬𝐞𝐧𝐭𝐞𝐧𝐜𝐞 𝐬𝐭𝐫𝐮𝐜𝐭𝐮𝐫𝐞𝐬 (e.g., “X is known for Y” becomes “X does Y”). . 👉 𝑬𝒙𝒂𝒎𝒑𝒍𝒆 1: ❌ Apples are known for being nutritious. ✅ Apples provide essential vitamins. . 👉 𝑬𝒙𝒂𝒎𝒑𝒍𝒆 2. ❌ Coffee is known for its caffeine content. ✅ Coffee contains caffeine content.. . . 2️⃣ 𝐈𝐧𝐜𝐨𝐫𝐩𝐨𝐫𝐚𝐭𝐞 𝐫𝐞𝐬𝐞𝐚𝐫𝐜𝐡 𝐚𝐧𝐝 𝐮𝐧𝐢𝐯𝐞𝐫𝐬𝐢𝐭𝐲 𝐬𝐭𝐮𝐝𝐢𝐞𝐬 𝐭𝐨 𝐬𝐮𝐩𝐩𝐨𝐫𝐭 𝐜𝐥𝐚𝐢𝐦𝐬 (e.g., “X provides Y” becomes “According to X University research from Z Department, on C Date, the P provides Y”). . 👉 𝑬𝒙𝒂𝒎𝒑𝒍𝒆 1: Instead of “Vitamin C boosts immunity,” write “According to a 2020 study by the National Institutes of Health, Vitamin C enhances immune function.” . 👉 𝑬𝒙𝒂𝒎𝒑𝒍𝒆 2: Instead of “Meditation reduces stress,” write “Research from Harvard Medical School indicates that mindfulness meditation lowers cortisol levels, a key indicator of stress.” . 👉 𝑬𝒙𝒂𝒎𝒑𝒍𝒆 3. ❌ Exercise improves mood. ✅ A study published in the Journal of Positive Psychology found that regular exercise significantly reduces symptoms of depression. . . 3️⃣ 𝐁𝐞 𝐜𝐨𝐧𝐜𝐢𝐬𝐞 𝐚𝐧𝐝 𝐚𝐯𝐨𝐢𝐝 𝐮𝐧𝐧𝐞𝐜𝐞𝐬𝐬𝐚𝐫𝐲 𝐢𝐧𝐟𝐨𝐫𝐦𝐚𝐭𝐢𝐨𝐧. For example, “X is the most common Y” becomes “X is Y with D%”. . 👉 𝑬𝒙𝒂𝒎𝒑𝒍𝒆 1: ❌ The most common type of diabetes is type 2 diabetes. ✅ Type 2 diabetes accounts for 90% of diabetes cases. . 👉 𝑬𝒙𝒂𝒎𝒑𝒍𝒆 2: Change “This is the best way to do something” to “This method shows 95% effectiveness”. . 👉 𝑬𝒙𝒂𝒎𝒑𝒍𝒆 3: Instead of “This product is very effective,” use “This product demonstrates 80% effectiveness in trials.” . . 4️⃣ 𝐈𝐧𝐜𝐥𝐮𝐝𝐞 𝐛𝐫𝐚𝐧𝐝𝐞𝐝 𝐢𝐦𝐚𝐠𝐞𝐬 𝐰𝐢𝐭𝐡 𝐮𝐧𝐢𝐪𝐮𝐞 𝐜𝐨𝐦𝐩𝐨𝐬𝐢𝐭𝐢𝐨𝐧𝐬 𝐭𝐡𝐚𝐭 𝐡𝐚𝐯𝐞 𝐚𝐥𝐥 𝐄𝐗𝐈𝐅 𝐝𝐚𝐭𝐚 𝐚𝐧𝐝 𝐥𝐢𝐜𝐞𝐧𝐬𝐞𝐬. . 👉 𝑬𝒙𝒂𝒎𝒑𝒍𝒆 1: Use original photos of your product in use, instead of stock photos, with embedded copyright information. . 👉 𝑬𝒙𝒂𝒎𝒑𝒍𝒆 2: Create custom infographics that visualize your data, instead of generic charts, with your logo and branding. . 👉 𝑬𝒙𝒂𝒎𝒑𝒍𝒆 3: Design unique graphics for social media posts, instead of using templates, with clear attribution and licensing details. . . 5️⃣ 𝐌𝐚𝐢𝐧𝐭𝐚𝐢𝐧 𝐜𝐨𝐧𝐭𝐞𝐱𝐭 𝐚𝐜𝐫𝐨𝐬𝐬 𝐩𝐚𝐫𝐚𝐠𝐫𝐚𝐩𝐡𝐬. . 👉 𝑬𝒙𝒂𝒎𝒑𝒍𝒆 1: If a paragraph discusses the benefits of Vitamin D, ensure the following paragraph continues discussing those benefits or logically transitions to a related topic like Vitamin D supplementation. . 👉 𝑬𝒙𝒂𝒎𝒑𝒍𝒆 2: When describing a product feature, the subsequent paragraph should elaborate on its functionality or how it solves a user problem. . 👉 𝑬𝒙𝒂𝒎𝒑𝒍𝒆 3: In an article about SEO, the context should consistently relate to search engine optimization strategies, avoiding abrupt shifts to unrelated subjects. . . 6️⃣ 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐞 𝐝𝐢𝐬𝐜𝐨𝐮𝐫𝐬𝐞 𝐢𝐧𝐭𝐞𝐠𝐫𝐚𝐭𝐢𝐨𝐧. . 👉 𝑬𝒙𝒂𝒎𝒑𝒍𝒆 1: If a sentences discusses the benefits of Vitamin D, ensure the following sentence continues discussing Vitamin D related context with logical connection. . 👉 𝑬𝒙𝒂𝒎𝒑𝒍𝒆 2: Koray’s tips help rank higher on SERPs. The tips are based on Koray’s extensive experience. Koray has hundreds successful projects with these practical tips. . . 7️⃣ 𝐔𝐬𝐞 𝐚 𝐪𝐮𝐞𝐬𝐭𝐢𝐨𝐧 𝐚𝐧𝐝 𝐚𝐧𝐬𝐰𝐞𝐫 𝐟𝐨𝐫𝐦𝐚𝐭 𝐟𝐨𝐫 𝐇𝐞𝐚𝐝𝐢𝐧𝐠𝐬. . 👉 𝑬𝒙𝒂𝒎𝒑𝒍𝒆 1: Use question format to respond to user intents while confining the context for search engines. . 👉 𝑬𝒙𝒂𝒎𝒑𝒍𝒆 2: Structure blog posts around questions users are likely to search for, providing immediate and relevant answers. . 👉 𝑬𝒙𝒂𝒎𝒑𝒍𝒆 3. ❌ H2: Affiliate Marketing ✅ H2: What is Affiliate Marketing? (Context confined to definitional intent) . . 8️⃣ 𝐃𝐨 𝐧𝐨𝐭 𝐝𝐢𝐬𝐭𝐚𝐧𝐜𝐞 𝐭𝐡𝐞 𝐪𝐮𝐞𝐬𝐭𝐢𝐨𝐧 𝐟𝐫𝐨𝐦 𝐭𝐡𝐞 𝐚𝐧𝐬𝐰𝐞𝐫. . 👉 𝑬𝒙𝒂𝒎𝒑𝒍𝒆 1: For a topic like “How to bake a cake”, write directly after it “Here are the steps to bake a cake”. . 👉 𝑬𝒙𝒂𝒎𝒑𝒍𝒆 2: Don’t delay the answer in your content. Bring answer in the first sentence under a question heading. . 👉 𝑬𝒙𝒂𝒎𝒑𝒍𝒆 3: H2: What is Affiliate Marketing? ❌ You can earn a lot with affiliate marketing. Affiliate marketing is ..... ✅ Affiliate Marketing is a marketing arrangement in which affiliates receive a commission for each visit, signup or sale they generate for a merchant. . . 9️⃣ 𝐄𝐱𝐩𝐚𝐧𝐝 𝐞𝐯𝐢𝐝𝐞𝐧𝐜𝐞 𝐰𝐢𝐭𝐡 𝐯𝐚𝐫𝐢𝐚𝐭𝐢𝐨𝐧𝐬. . 👉 𝑬𝒙𝒂𝒎𝒑𝒍𝒆 1: Support your answer with more aspects and perspectives. . 👉 𝑬𝒙𝒂𝒎𝒑𝒍𝒆 2: If you cite one study showing the benefits of a certain diet, include other studies or meta-analyses that support the same conclusion. . 👉 𝑬𝒙𝒂𝒎𝒑𝒍𝒆 3: To demonstrate the effectiveness of a marketing strategy, provide multiple case studies or examples of its successful implementation. . 👉 𝑬𝒙𝒂𝒎𝒑𝒍𝒆 4: If describing the functions of a tool, provide multiple applications or uses for that tool to increase its usefulness. . . 🔟 𝐌𝐚𝐢𝐧𝐭𝐚𝐢𝐧 𝐚 𝐥𝐨𝐠𝐢𝐜𝐚𝐥 𝐨𝐫𝐝𝐞𝐫 𝐢𝐧 𝐝𝐞𝐜𝐥𝐚𝐫𝐚𝐭𝐢𝐨𝐧𝐬 𝐚𝐧𝐝 𝐚𝐯𝐨𝐢𝐝 𝐛𝐫𝐞𝐚𝐤𝐢𝐧𝐠 𝐭𝐡𝐞 𝐢𝐧𝐟𝐨𝐫𝐦𝐚𝐭𝐢𝐨𝐧 𝐠𝐫𝐚𝐩𝐡 𝐰𝐢𝐭𝐡 𝐜𝐨𝐦𝐩𝐥𝐢𝐜𝐚𝐭𝐞𝐝 𝐭𝐫𝐚𝐧𝐬𝐢𝐭𝐢𝐨𝐧𝐬. . 👉 𝑬𝒙𝒂𝒎𝒑𝒍𝒆 1: When explaining a complex process, break it down into sequential steps that naturally flow from one to the next. . 👉 𝑬𝒙𝒂𝒎𝒑𝒍𝒆 2: Ensure that each section of a blog post contributes to the overarching topic and connects smoothly with the preceding and following sections. . 👉 𝑬𝒙𝒂𝒎𝒑𝒍𝒆 3: When presenting related information in a FAQ, present the most common questions and answer them logically. . . 1️⃣1️⃣ 𝐔𝐬𝐞 𝐬𝐡𝐨𝐫𝐭𝐞𝐫 𝐬𝐞𝐧𝐭𝐞𝐧𝐜𝐞𝐬. . 👉 𝑬𝒙𝒂𝒎𝒑𝒍𝒆 1: ❌ Due to the fact that the company has been working hard, it was a success. ✅ The company succeeded because of hard work. . 👉 𝑬𝒙𝒂𝒎𝒑𝒍𝒆 2: Break long sentences into multiple shorter ones to improve readability and comprehension. . 👉 𝑬𝒙𝒂𝒎𝒑𝒍𝒆 3: To improve impact, start every sentence with a short explanation. . . 1️⃣2️⃣ 𝐃𝐞𝐜𝐫𝐞𝐚𝐬𝐞 𝐭𝐡𝐞 𝐜𝐨𝐮𝐧𝐭 𝐨𝐟 𝐜𝐨𝐧𝐭𝐞𝐱𝐭𝐥𝐞𝐬𝐬 𝐰𝐨𝐫𝐝𝐬 𝐢𝐧 𝐭𝐡𝐞 𝐝𝐨𝐜𝐮𝐦𝐞𝐧𝐭; if a word doesn’t change the meaning of the sentence, delete it. . 👉 𝑬𝒙𝒂𝒎𝒑𝒍𝒆 1: Remove phrases like “in my opinion” or “it is important to note” when they don’t add substantive value. . 👉 𝑬𝒙𝒂𝒎𝒑𝒍𝒆 2: Eliminate redundant adjectives and adverbs that do not significantly enhance the meaning of the sentence. . 👉 𝑬𝒙𝒂𝒎𝒑𝒍𝒆 3: Cut out filler words such as “very,” “really,” and “actually” to make sentences more direct and impactful. . 👉 𝑬𝒙𝒂𝒎𝒑𝒍𝒆 4: ❌ It is important to note that Apple also helps in weight loss. ✅ Apple supports weight loss. . . 1️⃣3️⃣ 𝐈𝐧𝐜𝐫𝐞𝐚𝐬𝐞 𝐭𝐡𝐞 𝐝𝐢𝐬𝐭𝐚𝐧𝐜𝐞 𝐛𝐞𝐭𝐰𝐞𝐞𝐧 𝐚𝐧𝐜𝐡𝐨𝐫 𝐭𝐞𝐱𝐭𝐬 𝐰𝐡𝐢𝐥𝐞 𝐜𝐫𝐞𝐚𝐭𝐢𝐧𝐠 𝐢𝐧𝐭𝐞𝐫𝐧𝐚𝐥 𝐥𝐢𝐧𝐤𝐬. 👉 𝑬𝒙𝒂𝒎𝒑𝒍𝒆 1: Don’t give more than one internal link from a single section. 👉 𝑬𝒙𝒂𝒎𝒑𝒍𝒆 2: Try to spread the internal links in your page rather than giving internal links from consecutive sections. 👉 𝑬𝒙𝒂𝒎𝒑𝒍𝒆 3: Plan internal links logically so that each internal link gets the proper contextually-optimized annotation text. . . 1️⃣4️⃣ 𝐆𝐢𝐯𝐞 𝐦𝐨𝐫𝐞 𝐢𝐧𝐟𝐨𝐫𝐦𝐚𝐭𝐢𝐨𝐧 𝐩𝐞𝐫 𝐰𝐞𝐛𝐩𝐚𝐠𝐞, 𝐬𝐞𝐜𝐭𝐢𝐨𝐧, 𝐩𝐚𝐫𝐚𝐠𝐫𝐚𝐩𝐡, 𝐚𝐧𝐝 𝐬𝐞𝐧𝐭𝐞𝐧𝐜𝐞. . 👉 𝑬𝒙𝒂𝒎𝒑𝒍𝒆 1: Expand on key topics by providing detailed explanations, examples, and diversified perspectives for information richness. . 👉 𝑬𝒙𝒂𝒎𝒑𝒍𝒆 2: Ensure each paragraph covers a distinct aspect of the subject matter and offers substantial insights. . 👉 𝑬𝒙𝒂𝒎𝒑𝒍𝒆 3: Write high quality content that provides relevant and accurate information that’s ultimately safe for the users. . . 1️⃣5️⃣ 𝐂𝐫𝐞𝐚𝐭𝐞 𝐚 𝐩𝐫𝐨𝐩𝐞𝐫 𝐜𝐨𝐧𝐭𝐞𝐱𝐭 𝐯𝐞𝐜𝐭𝐨𝐫 𝐟𝐫𝐨𝐦 𝐭𝐡𝐞 𝐇𝟏 𝐭𝐨 𝐭𝐡𝐞 𝐥𝐚𝐬𝐭 𝐡𝐞𝐚𝐝𝐢𝐧𝐠 𝐨𝐟 𝐭𝐡𝐞 𝐝𝐨𝐜𝐮𝐦𝐞𝐧𝐭. . 👉 𝑬𝒙𝒂𝒎𝒑𝒍𝒆 1: Ensure that the headings (H1, H2, H3, etc.) form a clear outline of the content, reflecting the unified contextual flow from top to bottom. . 👉 𝑬𝒙𝒂𝒎𝒑𝒍𝒆 2: Review the headings to confirm they accurately represent the context of each section and guide the readers through the webpage. . 👉 𝑬𝒙𝒂𝒎𝒑𝒍𝒆 3: Consider that it is important for SEO and for users to clearly understand the context every heading. . . 1️⃣6️⃣ 𝐅𝐨𝐜𝐮𝐬 𝐨𝐧 𝐪𝐮𝐞𝐫𝐲 𝐬𝐞𝐦𝐚𝐧𝐭𝐢𝐜𝐬 𝐰𝐢𝐭𝐡 𝐮𝐧𝐜𝐞𝐫𝐭𝐚𝐢𝐧 𝐢𝐧𝐟𝐞𝐫𝐞𝐧𝐜𝐞. . 👉 𝑬𝒙𝒂𝒎𝒑𝒍𝒆 1: Identify the user intent behind a search query and create content that directly addresses that need. . 👉 𝑬𝒙𝒂𝒎𝒑𝒍𝒆 2: Research related queries and synonyms to cover a topic comprehensively and satisfy various user questions. . 👉 𝑬𝒙𝒂𝒎𝒑𝒍𝒆 3: Understand that using the right N-grams and contextual terms in the document makes a huge difference to the users and SEO itself. . . 1️⃣7️⃣ 𝐀𝐥𝐰𝐚𝐲𝐬 𝐠𝐢𝐯𝐞 𝐜𝐨𝐧𝐬𝐢𝐬𝐭𝐞𝐧𝐭 𝐝𝐞𝐜𝐥𝐚𝐫𝐚𝐭𝐢𝐨𝐧𝐬 𝐚𝐧𝐝 𝐝𝐨 𝐧𝐨𝐭 𝐜𝐡𝐚𝐧𝐠𝐞 𝐨𝐩𝐢𝐧𝐢𝐨𝐧𝐬 𝐨𝐫 𝐬𝐭𝐚𝐭𝐞𝐦𝐞𝐧𝐭𝐬 𝐟𝐫𝐨𝐦 𝐰𝐞𝐛𝐩𝐚𝐠𝐞 𝐭𝐨 𝐰𝐞𝐛𝐩𝐚𝐠𝐞. . 👉 𝑬𝒙𝒂𝒎𝒑𝒍𝒆 1: Maintain a consistent knowledge base across all content to build trust and credibility. . 👉 𝑬𝒙𝒂𝒎𝒑𝒍𝒆 2: Verify that information presented on different pages of your website aligns and does not contradict itself. . 👉 𝑬𝒙𝒂𝒎𝒑𝒍𝒆 3: Double check the information, statements and opinions presented on the web page and make sure it has no differences to one another. . . 1️⃣8️⃣ 𝐔𝐬𝐞 𝐚 𝐜𝐨𝐧𝐬𝐢𝐬𝐭𝐞𝐧𝐭 𝐬𝐭𝐲𝐥𝐞 𝐚𝐜𝐫𝐨𝐬𝐬 𝐝𝐨𝐜𝐮𝐦𝐞𝐧𝐭𝐬 𝐭𝐨 𝐬𝐡𝐨𝐰 𝐭𝐡𝐞 𝐛𝐫𝐚𝐧𝐝 𝐢𝐝𝐞𝐧𝐭𝐢𝐭𝐲. . 👉 𝑬𝒙𝒂𝒎𝒑𝒍𝒆 1: Use the same tone, style, and formatting on all your web pages. . 👉 𝑬𝒙𝒂𝒎𝒑𝒍𝒆 2: Use branded imagery that is consistent on all your pages. . 👉 𝑬𝒙𝒂𝒎𝒑𝒍𝒆 3: Create a guide line and consistently apply the instructions in it to all your pages. . . 1️⃣9️⃣ 𝐀𝐯𝐨𝐢𝐝 𝐚𝐧𝐲 𝐄-𝐀-𝐓 𝐧𝐞𝐠𝐚𝐭𝐢𝐯𝐢𝐭𝐲 𝐚𝐧𝐝 𝐡𝐚𝐯𝐞 𝐧𝐞𝐰𝐬 𝐚𝐛𝐨𝐮𝐭 𝐭𝐡𝐞 𝐛𝐫𝐚𝐧𝐝 𝐰𝐢𝐭𝐡 𝐚 𝐩𝐡𝐲𝐬𝐢𝐜𝐚𝐥 𝐚𝐝𝐝𝐫𝐞𝐬𝐬 𝐚𝐧𝐝 𝐟𝐚𝐜𝐢𝐥𝐢𝐭𝐲. . 👉 𝑬𝒙𝒂𝒎𝒑𝒍𝒆 1: Ensure your “About Us” page clearly showcases your expertise, experience, and authority in your industry. . 👉 𝑬𝒙𝒂𝒎𝒑𝒍𝒆 2: Include contact information, a physical address, and customer support options on your website to build trust. . 👉 𝑬𝒙𝒂𝒎𝒑𝒍𝒆 3: Double check for bad reviews or any other type of bad news regarding your company. . . 2️⃣0️⃣ 𝐆𝐞𝐭 𝐫𝐞𝐯𝐢𝐞𝐰𝐞𝐝 𝐛𝐲 𝐜𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐨𝐫𝐬 𝐨𝐫 𝐢𝐧𝐝𝐮𝐬𝐭𝐫𝐲 𝐞𝐧𝐭𝐡𝐮𝐬𝐢𝐚𝐬𝐭𝐬. . 👉 𝑬𝒙𝒂𝒎𝒑𝒍𝒆 1: Participate in industry discussions. . 👉 𝑬𝒙𝒂𝒎𝒑𝒍𝒆 2: Ask professionals to check your content and give an opinion on your brand. . 👉 𝑬𝒙𝒂𝒎𝒑𝒍𝒆 3: Create professional connections with enthusiasts from your industry and let them know more about your brand. . . 2️⃣1️⃣ 𝐈𝐧𝐜𝐫𝐞𝐚𝐬𝐞 𝐭𝐡𝐞 “𝐫𝐞𝐥𝐚𝐭𝐢𝐯𝐞 𝐪𝐮𝐚𝐥𝐢𝐭𝐲 𝐝𝐢𝐟𝐟𝐞𝐫𝐞𝐧𝐜𝐞” 𝐛𝐞𝐭𝐰𝐞𝐞𝐧 𝐭𝐡𝐞 𝐬𝐨𝐮𝐫𝐜𝐞’𝐬 𝐜𝐮𝐫𝐫𝐞𝐧𝐭 𝐚𝐧𝐝 𝐩𝐫𝐞𝐯𝐢𝐨𝐮𝐬 𝐬𝐭𝐚𝐭𝐞 𝐭𝐨 𝐭𝐫𝐢𝐠𝐠𝐞𝐫 𝐚 𝐫𝐞-𝐫𝐚𝐧𝐤𝐢𝐧𝐠. . 👉 𝑬𝒙𝒂𝒎𝒑𝒍𝒆 1: Improve the quality of your content by adding more data, examples, and insights compared to previous versions. . 👉 𝑬𝒙𝒂𝒎𝒑𝒍𝒆 2: Update (at least 30% of) your website with fresh, relevant content that addresses current trends and user needs. . 👉 𝑬𝒙𝒂𝒎𝒑𝒍𝒆 3: Try to do better compared to all your old content so that the rankings improve over time. . . 2️⃣2️⃣ 𝐈𝐧𝐜𝐥𝐮𝐝𝐞 𝐭𝐡𝐞 𝐡𝐢𝐠𝐡𝐞𝐬𝐭 𝐪𝐮𝐚𝐥𝐢𝐭𝐲 𝐝𝐨𝐜𝐮𝐦𝐞𝐧𝐭𝐬 𝐚𝐬 𝐥𝐢𝐧𝐤𝐬 𝐨𝐧 𝐭𝐡𝐞 𝐡𝐨𝐦𝐞𝐩𝐚𝐠𝐞 𝐬𝐨 𝐭𝐡𝐞𝐲 𝐚𝐫𝐞 𝐯𝐢𝐬𝐢𝐛𝐥𝐞 𝐭𝐨 𝐜𝐫𝐚𝐰𝐥𝐞𝐫𝐬 𝐞𝐚𝐫𝐥𝐢𝐞𝐫. . 👉 𝑬𝒙𝒂𝒎𝒑𝒍𝒆 1: Feature your most authoritative and comprehensive content pieces on your homepage. . 👉 𝑬𝒙𝒂𝒎𝒑𝒍𝒆 2: Highlight pages that have received positive feedback, high engagement, or significant backlinks. . 👉 𝑬𝒙𝒂𝒎𝒑𝒍𝒆 3: Place links on the navigation menu and in prominent places around the homepage. . . 2️⃣3️⃣ 𝐇𝐚𝐯𝐞 𝐮𝐧𝐢𝐪𝐮𝐞 𝐧-𝐠𝐫𝐚𝐦𝐬 𝐚𝐧𝐝 𝐩𝐡𝐫𝐚𝐬𝐞 𝐜𝐨𝐦𝐛𝐢𝐧𝐚𝐭𝐢𝐨𝐧𝐬 𝐭𝐨 𝐬𝐡𝐨𝐰 𝐭𝐡𝐞 𝐨𝐫𝐢𝐠𝐢𝐧𝐚𝐥𝐢𝐭𝐲 𝐨𝐟 𝐭𝐡𝐞 𝐝𝐨𝐜𝐮𝐦𝐞𝐧𝐭. . 👉 𝑬𝒙𝒂𝒎𝒑𝒍𝒆 1: Use a tool to find phrases that do not appear in the other competitors’ documents. . 👉 𝑬𝒙𝒂𝒎𝒑𝒍𝒆 2: Focus on creating content that reflects your brand’s voice, perspective, and unique insights. . 👉 𝑬𝒙𝒂𝒎𝒑𝒍𝒆 3: Try to create new topics that the other competitors haven’t created before. . . 2️⃣4️⃣ 𝐈𝐧𝐜𝐥𝐮𝐝𝐞 𝐦𝐮𝐥𝐭𝐢𝐩𝐥𝐞 𝐞𝐱𝐚𝐦𝐩𝐥𝐞𝐬, 𝐝𝐚𝐭𝐚 𝐩𝐨𝐢𝐧𝐭𝐬, 𝐝𝐚𝐭𝐚𝐬𝐞𝐭𝐬, 𝐚𝐧𝐝 𝐩𝐞𝐫𝐜𝐞𝐧𝐭𝐚𝐠𝐞𝐬 𝐟𝐨𝐫 𝐞𝐚𝐜𝐡 𝐢𝐧𝐟𝐨𝐫𝐦𝐚𝐭𝐢𝐨𝐧 𝐩𝐨𝐢𝐧𝐭. . 👉 𝑬𝒙𝒂𝒎𝒑𝒍𝒆 1: Support claims with multiple data points to reinforce the key message. . 👉 𝑬𝒙𝒂𝒎𝒑𝒍𝒆 2: For a statistic, provide as many examples as possible. . 👉 𝑬𝒙𝒂𝒎𝒑𝒍𝒆 3: Improve the number of data points on your content and make it more reliable. . . 2️⃣5️⃣ 𝐈𝐧𝐜𝐥𝐮𝐝𝐞 𝐦𝐨𝐫𝐞 𝐞𝐧𝐭𝐢𝐭𝐢𝐞𝐬 𝐚𝐧𝐝 𝐚𝐭𝐭𝐫𝐢𝐛𝐮𝐭𝐞 𝐯𝐚𝐥𝐮𝐞𝐬, 𝐚𝐬 𝐥𝐨𝐧𝐠 𝐚𝐬 𝐭𝐡𝐞𝐲 𝐚𝐫𝐞 𝐫𝐞𝐥𝐞𝐯𝐚𝐧𝐭 𝐭𝐨 𝐭𝐡𝐞 𝐦𝐚𝐜𝐫𝐨 𝐜𝐨𝐧𝐭𝐞𝐱𝐭. . 👉 𝑬𝒙𝒂𝒎𝒑𝒍𝒆 1: Mention semantically and contextually-related entities for the main topic that you are writing about. . 👉 𝑬𝒙𝒂𝒎𝒑𝒍𝒆 2: Mention the other topics related to what you are talking about. . 👉 𝑬𝒙𝒂𝒎𝒑𝒍𝒆 3: Make the entity’s value and attributes more recognizable on the page. . . 2️⃣6️⃣ 𝐈𝐧𝐜𝐥𝐮𝐝𝐞 𝐚 𝐬𝐢𝐧𝐠𝐥𝐞 𝐦𝐚𝐜𝐫𝐨 𝐜𝐨𝐧𝐭𝐞𝐱𝐭 𝐟𝐨𝐫 𝐞𝐯𝐞𝐫𝐲 𝐰𝐞𝐛𝐩𝐚𝐠𝐞. . 👉 𝑬𝒙𝒂𝒎𝒑𝒍𝒆 1: Design each page to be about only 1 main topic. . 👉 𝑬𝒙𝒂𝒎𝒑𝒍𝒆 2: If you need to branch to another similar topic, link that content from Micro Context and write another dedicated page. . 👉 𝑬𝒙𝒂𝒎𝒑𝒍𝒆 3: Focus on the core macro-context and make it easy to identify as soon as a user enters your page. . . 2️⃣7️⃣ 𝐂𝐨𝐦𝐩𝐥𝐞𝐭𝐞 𝐚 𝐬𝐢𝐧𝐠𝐥𝐞 𝐭𝐨𝐩𝐢𝐜 𝐰𝐢𝐭𝐡 𝐞𝐯𝐞𝐫𝐲 𝐝𝐞𝐭𝐚𝐢𝐥, 𝐞𝐯𝐞𝐧 𝐢𝐟 𝐢𝐭 𝐝𝐨𝐞𝐬𝐧’𝐭 𝐚𝐩𝐩𝐞𝐚𝐫 𝐢𝐧 𝐭𝐡𝐞 𝐪𝐮𝐞𝐫𝐢𝐞𝐬 𝐚𝐧𝐝 𝐭𝐡𝐞 𝐜𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐨𝐫 𝐝𝐨𝐜𝐮𝐦𝐞𝐧𝐭𝐬. . 👉 𝑬𝒙𝒂𝒎𝒑𝒍𝒆 1: Cover topics as comprehensively as possible. . 👉 𝑬𝒙𝒂𝒎𝒑𝒍𝒆 2: Expand your content and do not be afraid to explain everything, even if the competitors aren’t explaining it. . 👉 𝑬𝒙𝒂𝒎𝒑𝒍𝒆 3: Try to add everything that you think is relevant to your users. . . 2️⃣8️⃣ 𝐑𝐞𝐟𝐨𝐫𝐦𝐚𝐭 𝐭𝐡𝐞 𝐝𝐨𝐜𝐮𝐦𝐞𝐧𝐭 𝐢𝐧 𝐚𝐧 𝐢𝐧𝐟𝐨𝐠𝐫𝐚𝐩𝐡𝐢𝐜, 𝐚𝐮𝐝𝐢𝐨, 𝐨𝐫 𝐯𝐢𝐝𝐞𝐨 𝐭𝐨 𝐜𝐫𝐞𝐚𝐭𝐞 𝐛𝐞𝐭𝐭𝐞𝐫 𝐰𝐞𝐛 𝐬𝐮𝐫𝐟𝐚𝐜𝐞 𝐜𝐨𝐯𝐞𝐫𝐚𝐠𝐞. . 👉 𝑬𝒙𝒂𝒎𝒑𝒍𝒆 1: Use multiple different contents for the same topic and use the power of multimedia. . 👉 𝑬𝒙𝒂𝒎𝒑𝒍𝒆 2: Create original formats to explain things. . 👉 𝑬𝒙𝒂𝒎𝒑𝒍𝒆 3: Make sure your content has an audio version to make it more reachable. . . 2️⃣9️⃣ 𝐔𝐬𝐞 𝐢𝐧𝐭𝐞𝐫𝐧𝐚𝐥 𝐥𝐢𝐧𝐤𝐬 𝐭𝐨 𝐜𝐨𝐯𝐞𝐫 𝐭𝐡𝐞 𝐬𝐚𝐦𝐞 𝐬𝐞𝐞𝐝 𝐪𝐮𝐞𝐫𝐲’𝐬 𝐬𝐮𝐛𝐪𝐮𝐞𝐫𝐢𝐞𝐬 𝐰𝐢𝐭𝐡 𝐯𝐚𝐫𝐢𝐚𝐭𝐢𝐨𝐧𝐬 𝐨𝐟 𝐭𝐡𝐞 𝐩𝐡𝐫𝐚𝐬𝐞 𝐭𝐚𝐱𝐨𝐧𝐨𝐦𝐢𝐞𝐬. . 👉 𝑬𝒙𝒂𝒎𝒑𝒍𝒆 1: Use internal links to the related queries, or say similar topics of your main topic to make it more complete.. . 👉 𝑬𝒙𝒂𝒎𝒑𝒍𝒆 2: When the topic changes, do not hesitate to link it to another article. . 👉 𝑬𝒙𝒂𝒎𝒑𝒍𝒆 3: Make use of internal links to help crawlers to explore the related pages . . 3️⃣0️⃣ 𝐔𝐬𝐞 𝐟𝐞𝐰𝐞𝐫 𝐥𝐢𝐧𝐤𝐬 𝐩𝐞𝐫 𝐝𝐨𝐜𝐮𝐦𝐞𝐧𝐭 𝐰𝐡𝐢𝐥𝐞 𝐚𝐝𝐝𝐢𝐧𝐠 𝐦𝐨𝐫𝐞 𝐢𝐧𝐟𝐨𝐫𝐦𝐚𝐭𝐢𝐨𝐧. . 👉 𝑬𝒙𝒂𝒎𝒑𝒍𝒆 1: Instead of using lots of links that don’t give that much value, add less links but increase the value and information on the document itself. . 👉 𝑬𝒙𝒂𝒎𝒑𝒍𝒆 2: Make the document more about the content, than the links. . 👉 𝑬𝒙𝒂𝒎𝒑𝒍𝒆 3: Add more information per link to make each one valuable. . . 3️⃣1️⃣ 𝐔𝐬𝐞 𝐭𝐡𝐞 𝐅𝐀𝐐 𝐚𝐧𝐝 𝐚𝐫𝐭𝐢𝐜𝐥𝐞 𝐬𝐭𝐫𝐮𝐜𝐭𝐮𝐫𝐞𝐝 𝐝𝐚𝐭𝐚 𝐭𝐨 𝐜𝐨𝐧𝐬𝐢𝐬𝐭𝐞𝐧𝐭𝐥𝐲 𝐜𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐞 𝐰𝐢𝐭𝐡 𝐭𝐡𝐞 𝐬𝐞𝐚𝐫𝐜𝐡 𝐞𝐧𝐠𝐢𝐧𝐞 𝐟𝐫𝐨𝐦 𝐞𝐯𝐞𝐫𝐲 𝐥𝐞𝐯𝐞𝐥 𝐚𝐧𝐝 𝐟𝐨𝐫 𝐞𝐯𝐞𝐫𝐲 𝐝𝐚𝐭𝐚 𝐞𝐱𝐭𝐫𝐚𝐜𝐭𝐢𝐨𝐧 𝐚𝐥𝐠𝐨𝐫𝐢𝐭𝐡𝐦. . 👉 𝑬𝒙𝒂𝒎𝒑𝒍𝒆 1: For every question that is presented to the users, create a rich snippet to make it more appealing. . 👉 𝑬𝒙𝒂𝒎𝒑𝒍𝒆 2: Use schemas for every article to help the search engine understand your content and the attributes of the page. . 👉 𝑬𝒙𝒂𝒎𝒑𝒍𝒆 3: Add schemas to every FAQ to help the search engine quickly index the context of the page. . . 3️⃣2️⃣ 𝐇𝐚𝐯𝐞 𝐜𝐨𝐧𝐜𝐫𝐞𝐭𝐞 𝐚𝐮𝐭𝐡𝐨𝐫𝐬𝐡𝐢𝐩 𝐚𝐮𝐭𝐡𝐨𝐫𝐢𝐭𝐲 𝐟𝐨𝐫 𝐲𝐨𝐮𝐫 𝐨𝐰𝐧 𝐭𝐨𝐩𝐢𝐜. . 👉 𝑬𝒙𝒂𝒎𝒑𝒍𝒆 1: Display the author bio in the page and write a good resume to create authority. . 👉 𝑬𝒙𝒂𝒎𝒑𝒍𝒆 2: Try to showcase and prove your knowledge in different ways, such as other articles on external sources building off-page author reputation. . 👉 𝑬𝒙𝒂𝒎𝒑𝒍𝒆 3: Showcase the author’s image to make it more trustworthy. . . 3️⃣3️⃣ 𝐀𝐯𝐨𝐢𝐝 𝐩𝐫𝐨𝐦𝐨𝐭𝐢𝐧𝐠 𝐩𝐫𝐨𝐝𝐮𝐜𝐭𝐬 𝐰𝐡𝐢𝐥𝐞 𝐠𝐢𝐯𝐢𝐧𝐠 𝐢𝐧𝐟𝐨𝐫𝐦𝐚𝐭𝐢𝐨𝐧 𝐚𝐛𝐨𝐮𝐭 𝐡𝐞𝐚𝐥𝐭𝐡. . 👉 𝑬𝒙𝒂𝒎𝒑𝒍𝒆 1: Do not talk about products when explaining something with a health context. . 👉 𝑬𝒙𝒂𝒎𝒑𝒍𝒆 2: When writing about medicine, do not make it obvious that it is a sales pitch. . 👉 𝑬𝒙𝒂𝒎𝒑𝒍𝒆 3: Explain and add useful information regarding health, without forcing the user to buy a product. . . 3️⃣4️⃣ 𝐔𝐬𝐞 𝐛𝐫𝐚𝐧𝐝𝐞𝐝 𝐂𝐓𝐀𝐬 𝐛𝐲 𝐝𝐢𝐟𝐟𝐞𝐫𝐞𝐧𝐭𝐢𝐚𝐭𝐢𝐧𝐠 𝐭𝐡𝐞𝐦 𝐟𝐫𝐨𝐦 𝐭𝐡𝐞 𝐦𝐚𝐢𝐧 𝐜𝐨𝐧𝐭𝐞𝐱𝐭 𝐚𝐧𝐝 𝐬𝐭𝐫𝐮𝐜𝐭𝐮𝐫𝐞 𝐨𝐟 𝐭𝐡𝐞 𝐝𝐨𝐜𝐮𝐦𝐞𝐧𝐭. . 👉 𝑬𝒙𝒂𝒎𝒑𝒍𝒆 1: When the user is reading the document make it clear what parts are sales and what parts are just useful information. . 👉 𝑬𝒙𝒂𝒎𝒑𝒍𝒆 2: Differentiate the CTAs from the rest of the content. . 👉 𝑬𝒙𝒂𝒎𝒑𝒍𝒆 3: Create custom branded CTAs. . . 3️⃣5️⃣ 𝐑𝐞𝐟𝐫𝐞𝐬𝐡 𝐚𝐭 𝐥𝐞𝐚𝐬𝐭 𝟑𝟎% 𝐨𝐟 𝐭𝐡𝐞 𝐬𝐨𝐮𝐫𝐜𝐞 𝐛𝐲 𝐢𝐧𝐜𝐫𝐞𝐚𝐬𝐢𝐧𝐠 𝐭𝐡𝐞 𝐫𝐞𝐥𝐚𝐭𝐢𝐯𝐞 𝐝𝐢𝐟𝐟𝐞𝐫𝐞𝐧𝐜𝐞. . 👉 𝑬𝒙𝒂𝒎𝒑𝒍𝒆 1: Update data that is older than 2 years, and make it fresh again. . 👉 𝑬𝒙𝒂𝒎𝒑𝒍𝒆 2: Add content or sections that didn’t exist before. . 👉 𝑬𝒙𝒂𝒎𝒑𝒍𝒆 3: Change the overall view to make the page more updated. . . If you’re serious about competing with big players, this is your 𝘳𝘰𝘢𝘥𝘮𝘢𝘱 🗺️ 𝐅𝐨𝐥𝐥𝐨𝐰 𝐌𝐞 𝐟𝐨𝐫 𝐌𝐨𝐫𝐞 𝐒𝐞𝐦𝐚𝐧𝐭𝐢𝐜 𝐒𝐄𝐎 & 𝐊𝐨𝐫𝐚𝐲'𝐬 𝐅𝐫𝐚𝐦𝐞𝐰𝐨𝐫𝐤 𝐓𝐢𝐩𝐬 𝐚𝐧𝐝 𝐆𝐮𝐢𝐝𝐞𝐬! OR 𝐇𝐢𝐫𝐞 𝐌𝐞 𝐭𝐨 𝐁𝐨𝐨𝐬𝐭 𝐘𝐨𝐮𝐫 𝐖𝐞𝐛𝐬𝐢𝐭𝐞'𝐬 𝐑𝐚𝐧𝐤𝐢𝐧𝐠𝐬 & 𝐄𝐚𝐫𝐧𝐢𝐧𝐠𝐬 𝐰𝐢𝐭𝐡 𝐊𝐨𝐫𝐚𝐲'𝐬 𝐅𝐫𝐚𝐦𝐞𝐰𝐨𝐫𝐤!