
We share good stuff, no fluff content for #AwesomeAdmins, showcasing how humans, agents, and platforms drive customer success together.
San Francisco, CA
Joined July 2015
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What if the flows, agents, and automations you build could reach users wherever they work? 💻
With AIforce, you can extend @Salesforce into tools like Claude, @SlackHQ, and beyond, with trusted permissions and security built in.
Introducing AIforce in Action, a new video series featuring expert-led, hands-on demos from Salesforce Admin Evangelists. Discover practical ways to extend what you build on Salesforce into new agentic experiences and solve real-world business challenges.
▶️ Watch the first episode: sforce.co/4eTRKh8
👏 New in Winter ’27: Bring order to complex flows.
With element grouping, #AwesomeAdmins can organize related elements into named, collapsible groups in Flow Builder. Reduce visual clutter, focus on specific sections, and make flows easier to navigate, maintain, and hand off to teammates.
Explore this and more Winter ’27 features for admins: sforce.co/4iikBN2
AIforce 101, coming right up! 💡
In this episode of AIforce in Action, Lead Admin Evangelist @JenWLee explains how AIforce works, why it matters for admins, and how to get started.
▶️ Watch the full episode and subscribe for more AIforce insights: sforce.co/3UTuaue
🦾 Your Salesforce Admin knowledge is more than a skill. It's what helps AI succeed.
Stacy Jacobs, Partner Ecosystem & GTM Leader at Salesforce, joins the pod to share why certifications matter more than ever.
🎙️ Tune in for the full conversation: sforce.co/3WDv12J
📝 Read her new blog post: sforce.co/4eBmXpk
A smoother booking experience is just a few clicks away. 🖱️
Trailblazer Abey Mathews joins @JenWLee in an episode of How I Solved It to demonstrate how Lightning Web Components (LWC) can power a guided booking experience that streamlines user input and helps ensure accurate data capture.
Watch the full episode: sforce.co/4dY5zeh
ICYMI: The Trailblazer Community is finding a new home in @SlackHQ! 🏡
Starting October 30, just two days away, the online Trailblazer Community will become read-only as new conversations move to Slack. Past discussions and resources will remain accessible and searchable.
Get the details on what's changing and what to expect: sforce.co/4iCXaiV
We've all seen that spreadsheet that somehow becomes the backbone of a business process. 👀
But what if you could turn it into a Salesforce app in minutes?
@MikeGerholdt, Senior Director of Admin Evangelism, shares how he used Builder Central to transform a spreadsheet-based process into a working Salesforce app, all while keeping his admin expertise and decision-making at the center.
Get the full story and see how he did it: sforce.co/4khSgZV
📣 #AwesomeAdmins, the TDX 2027 Call for Participation is now open!
Building agents, leveling up automation, or exploring new possibilities with AIforce? This is your chance to share your real-world solutions, inspire fellow builders, and help the community level up.
📅 Submit your #TDX27 session proposal by November 16.
👉 Learn more about what we're looking for and how to submit: sforce.co/3UmKKTa
🤔 Riddle me this, #AwesomeAdmins...
I bring Salesforce to where you work each day,
With trusted context to guide the way.
From Claude to Slack, I help work flow,
Your permissions come wherever you go.
What am I?
8%Agentforce
25%Data 360
50%AIforce
17%Customer 360
12 votes • Final resultsThe answer has entered the chat: C. AIforce! 💬✨
From Claude to Slack, AIforce brings the power of Salesforce to AI interfaces, so you can ask questions and take action where you already work. Your existing permissions come too.
Get to know AIforce: sforce.co/4jFqVRe
👻 Don't ghost your chance at something sweet. There's still time to get in on the #TrickOrTrailhead fun: sforce.co/4zPkyQ3
Complete the Campfire Stories Quest by October 31 for a chance to win* 1 of 175 S’more Astro plushies. 🔥
*Restrictions apply. See Official Rules.

ALT A whimsical scene features an elephant in a witch costume, a bear in a vampire cape, and a character dressed as a marshmallow toasting a marshmallow. They sit around a campfire near a body of water with a large, glowing full moon in the background. A spider web with a spider and two carved pumpkins are nearby.
💬 We asked, you answered.
The Trailblazer community voted for Data 360 integrations as our next True to the Core Deep Dive topic!
Join Salesforce Product Managers Varun Dewan and Praveen Gonugunta on November 10 for an extended live Q&A. Bring your questions about connectors, unstructured data processing, zero copy architecture, and more to get answers directly from the product experts.
📅 November 10 | 9–10 a.m. PT
🔗 RSVP now: sforce.co/4i5apsI
Salesforce release readiness is easier when you have a routine. Build yours around four simple steps:
1️⃣ Make a plan.
2️⃣ Get hands-on.
3️⃣ Put it to the test.
4️⃣ Keep your users in the loop.
Watch the full video for tips from Lead Admin Evangelist @JenWLee on making these steps a habit: sforce.co/3WJHoKz
🍬 Trick or treat, #AwesomeAdmin edition!
Which surprise would you most want to find waiting in your org? 🎃
56%Perfectly clean data
22%Up-to-date documentation
22%Zero failed flows
0%An empty support queue
9 votes • 2 daysReady to get hands-on with AIforce? 🤖
Join @MikeGerholdt, Senior Director, Admin Evangelism, on November 4 for a free, hands-on workshop.
Discover how to bring the custom solutions you build on Salesforce into AI-powered interfaces using Salesforce MCPs, plugins, and skills.
Register now: sforce.co/47xHyXR
Salesforce Admins retweeted
⌛️ Just one week left to complete the AIforce Quest!
Discover how to build agentic apps, extend @Salesforce into new interfaces, and create connected experiences across Sales, Service, and Marketing.
Complete the Quest by October 30, 2026, for a chance to win* one of 50 certification vouchers. 🏆
Don't miss your chance. 👉 sforce.co/4B8AH4r
*Terms and conditions apply.
New in Winter ’27: More flexible inline editing in list views.
Two new User Interface Settings let your users:
📋 Inline-edit fields they have access to, even when those fields aren’t on the page layout.
🔀 Inline-edit records in list views containing multiple record types.
Learn how to enable these settings and explore more Winter ’27 features for admins: sforce.co/4sgkGWg
💬 Missed our True to the Core Deep Dive on Builder Central?
Product Managers @TiaanK and @Daivatd showed how to build with natural language, gave a sneak peek at the roadmap ahead, and tackled questions from #AwesomeAdmins.
Catch the demo, roadmap, and Q&A on demand: sforce.co/4sjPg13
🤝 Trust is what turns #AwesomeAdmins into strategic partners. These 6 habits are the start.
Discover what it takes to become a trusted advisor: sforce.co/4i7KwXP









