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Sarah Jeener

@SarahJ_Creative

Digital marketing enthusiast, content strategy, PPC, Hubspot advocate, Group Digital Marketing Manager @EMB_Group. All thoughts my own.

 Birmingham, England
emb-group.co.uk/
Joined December 2015
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Sarah Jeener retweeted
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ACMLimited@acm_cert5 Jul 2021
Improve customer retention and acquisition with the world's most recognised ISO standards. Find out more here: hubs.la/H0Rzl3H0 #iso #iso9001 #iso45001 #iso14001 #iso27001
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Sarah Jeener retweeted
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ACMLimited@acm_cert2 Jul 2021
Cyber Essentials PLUS certificate - For an extra layer of assurance and peace of mind. Enquire now. hubs.la/H0RjRPM0 #CyberEssentials #cybersecurity #malware #dataprotection
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Sarah Jeener retweeted
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ACMLimited@acm_cert1 Jul 2021
Cyber Essentials. A fast-track approach to cyber security which will help protect your organisation against the majority of cyber attacks. Find out more here: acmcert.com/cyber-essentials… #cybersecurity #hacking #cybercrime
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Brilliant advert for a brilliant product. lnkd.in/dhB6JNR lnkd.in/dFRn5qJ
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It's a competitive world out there, strive to be different. Discover the ways in which you should differentiate your…lnkd.in/dtauhuQ
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If you want to beat the competition you will need to differentiate your content strategy. It's not about doing it be…lnkd.in/dYd_w-Z

LinkedIn

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How to win the war of b2b marketing Differentiation lnkd.in/dnSAvQM
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Switch on your B2B mobile content strategy. Don't miss out on this fantastic opportunity in conjunction with London…lnkd.in/dW4FCRN
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London Tech Week event: Switch on your B2B mobile content strategy lnkd.in/dW4FCRN
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The CMO's definitive guide to high-performing promotional campaigns hubs.ly/H066vZm0

CMO's definitive guide to high-performing promotional campaigns

Want to know how to build & optimise promotional marketing campaigns that drive performance? Follow 5 key steps from research to reporting in this handbook.

content.tomorrow-people.com
The best campaigns are created by curious marketers who won't settle for average performance hubs.ly/H066vZm0 @Tomorrow_People

CMO's definitive guide to high-performing promotional campaigns

Want to know how to build & optimise promotional marketing campaigns that drive performance? Follow 5 key steps from research to reporting in this handbook.

content.tomorrow-people.com
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2) Others target too many; it’s better to build good relationships with 1-2 key influencers than trying the mass market approach. #IgniteB2B nitter.cf/MarketingB2B/status/85…
marketingb2b (@MarketingB2B) profile picturemarketingb2b@MarketingB2B6 Apr 2017
Q1. It’s one of the most pertinent topics in B2B right now. Yet do we really understand what influencer marketing actually is? #IgniteB2B
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There will be a bigger focus on automation, but there needs to be a more human feel to it and less emphasis on ‘selling’. #IgniteB2B nitter.cf/MarketingB2B/status/85…
marketingb2b (@MarketingB2B) profile picturemarketingb2b@MarketingB2B6 Apr 2017
Q2. Still a staple of the B2B marketer’s toolkit after all these years, how is email marketing going to continue to change? #IgniteB2B
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Nurturing your audience is critical. It allows you to build a relationship with your customers instead of just ‘selling’ to them #IgniteB2B nitter.cf/MarketingB2B/status/85…
marketingb2b (@MarketingB2B) profile picturemarketingb2b@MarketingB2B6 Apr 2017
Q2. Still a staple of the B2B marketer’s toolkit after all these years, how is email marketing going to continue to change? #IgniteB2B
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By encouraging them to be different. They need to think, speak and act differently to their competitors. #IgniteB2B nitter.cf/MarketingB2B/status/85…
marketingb2b (@MarketingB2B) profile picturemarketingb2b@MarketingB2B6 Apr 2017
Q3. So many B2B brands are guilty of using a bland, uninspiring tone of voice. How do you convince those at the top to change it? #IgniteB2B
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A) Differentiation – too many businesses try to emulate their competitors rather than learning from their mistakes. #IgniteB2B nitter.cf/MarketingB2B/status/85…
marketingb2b (@MarketingB2B) profile picturemarketingb2b@MarketingB2B6 Apr 2017
Q4. What are the biggest mistakes made in content marketing? And how do you avoid them? #IgniteB2B
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B) Consistency – if the quality your content is inconsistent, your results will be inconsistent too. #IgniteB2B nitter.cf/MarketingB2B/status/85…
marketingb2b (@MarketingB2B) profile picturemarketingb2b@MarketingB2B6 Apr 2017
Q4. What are the biggest mistakes made in content marketing? And how do you avoid them? #IgniteB2B
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C) Audience Nurturing – badly neglected by businesses all over the world. Build an audience first before going on the hard-sell. #IgniteB2B nitter.cf/MarketingB2B/status/85…
marketingb2b (@MarketingB2B) profile picturemarketingb2b@MarketingB2B6 Apr 2017
Q4. What are the biggest mistakes made in content marketing? And how do you avoid them? #IgniteB2B
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Yes, due to content saturation. Focus on quality over quantity. Fewer, high-quality pieces will have much greater impact. #IgniteB2B nitter.cf/MarketingB2B/status/85…
marketingb2b (@MarketingB2B) profile picturemarketingb2b@MarketingB2B6 Apr 2017
Q5. Some B2C naysayers accuse the B2B sector of playing it safe creatively. What do you make of this? #IgniteB2B
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Looking forward to participating in this afternoon's #IgniteB2B Q&A. It should be a lot of fun!
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