Scott Vaughan retweeted
2,750 nominations. Over 15 different countries. One winner. We’re excited to announce Integrate has been awarded the 2020 Marketing Automation Innovation Award by @MarTech_Awards. Get the whole story here: bit.ly/3kGus00
#b2b #b2bmarketing #demandgeneration #marketing
Scott Vaughan retweeted
Great question posed from this #episode of the @HCMarketingShow with @ScottAVaughan and @CaseyChesh, what is the experience that your target accounts have after marketing passes them to sales and then also when they become customers? #ABM
Just released!! Check out the latest #podcast featuring a new guest, Scott Vaughan @ScottAVaughan, the Chief Growth Officer at Integrate Inc. Listen now! #ABM podbean.com/eau/pb-7hacc-dba… on #Podbean
My latest on the shifts going on in #B2BMarketing. Build a smarter path to revenue and customer generation in 2020 mklnd.com/2tzvEgp via @marketingland #demandgen #revenuetechnology #martech
Scott Vaughan retweeted
🎁 A gift from us to you this holiday season, check out our 2020 #CMO predictions to verse yourself in all things #marketing for the new year! buff.ly/2Yomwq3 #predictions @cahidalgo @NealSchaffer @lilachbullock @ginidietrich @BrennerMichael @ScottAVaughan @douglaskarr
Oh my this is so true. The fun of working as a team and bringing together pros to make big things happen, fix the impossible and get stuff done. Thanks @saykay for sharing!
If you are creating a business case for #MarTech, it's critical you educate the leaders, show how said tech investment fits into the overall strategy, connects with what is being used today & what's on the road map per @Zvenhaus sharing experience @Eaton on stage #CMWorld19 #ROI
Ranked content is always good. Good content isn’t always ranked. So many factors matter - load time, mobile responsive, and compliant per @scottspjut at #CMWorld19
#Zombietech in marketing, it’s a thing. It’s neither dead or alive, taking space up in your #Martech stack. Signals low adoption, buying one-off tools #CMWorld @zvenhaus delivers the gospel on how to avoid.
I like the way Marketers are taking control of their event data and lead process, while still working closely with event organizers to get more out of their event investment. Such a positive sea change. Tech & capabilities are advancing quickly via @integrate
A new era of event tech! To coincide with the introduction of NFC badge scanning to our mobile app, read about how NFC technology is modernizing the event industry:
akk.ro/2TYmenI
“People like brands because they're a guarantee of non-crapness”. Optimistic view from
– @rorysutherland at #IgniteB2B
#B2BMarketing is often driven by the drive to avoid blame not to create a meaningful difference. Further, if we changed our approach, we may all be working 3-day work weeks. Yes! via @rorysutherland #Igniteb2b
#Igniteb2b kicks off with @joel_b2beditor getting the UK #B2B Marketing community going!
Talking #B2BMarketing at #Ignite2019 London. @JeremyBloom11 taking the stage to talk demand orchestration, revenue marketing and breaking down silos @integrate #MarTech
Scott Vaughan retweeted
Don't miss us tomorrow at #IgniteB2B! @JeremyBloom11 and @cwickson84 will take the stage sharing critical insight into B2B marketer's need for top-funnel unity. If you are focused on revenue acceleration, this is a discussion you can't afford to miss.
A wide variety of views on big #B2B marketing trends via @DG_Report. Glad to be included in this piece from a variety of experienced marketing leaders.
Want to know what’s next in modern #marketing? 10 industry experts share their thoughts on future #B2B trends, tactics & tech: bit.ly/2EUOLEz @TechTargetCMO @shellkillebrew @bkardon @ScottAVaughan
How well is your organization aligned to drive revenue? These are areas to explore to move towards alignment. #SDsummit
Alignment = Ability to Grow. In my new Chief Growth Officer role, been trying to figure out how to make this happen by connecting customers and partners with our @integrate revenue engine (sales, marketing, customer success & product). @KerrySirius #SDsummit
#RevenueOps. Amen. Here is my POV from 2017 on this exact topic (merge sales + marketing ops): martechtoday.com/business-ca… #SDsummit @KerrySirius