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Screen Engine/ASI is the global leader in entertainment research and content testing.

Los Angeles, CA
Joined July 2022
Meet Terri Cavanaugh, our VP of Qualitative Insights! 🎬 Terri brings heart & expertise to every focus group, helping filmmakers bring their vision to life. Her dedication to uncovering insights that drive project success is truly inspiring. We’re lucky to have her!
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Big congrats to our London Tapestry team! We’re excited to announce that Silvia , Elle, and Lily have been promoted to lead three of Tapestry’s four divisions. Silvia will oversee Streaming and Gaming, Elle will head up Health and Wellness, and Lily will manage Data Analytics.
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❤️ Let us help you keep your finger on the pulse of your consumer. We offer tailored approaches to track and contextualize consumers’ relationship with your brand amidst an ever-evolving landscape. 🌟 #ConsumerInsight #Brand #Awareness #Love #Loyalty
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📢 Tomorrow! Join us for a special celebration of Hispanic Heritage Month with Screen Engine/ASI! 🎉 loom.ly/UZ9qbpw
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Screen Engine/ASI CEO Kevin Goetz is quoted in a recent LA Times article discussing the resurgence of movie musicals this season: “Musicals have the potential to be blockbusters because they typically can bring in a large number of families.” 🔗 loom.ly/B25Ng-s
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Join us on September 17th for the MRX Power Chats: The Power of Sharing, hosted by Screen Engine/ASI and Maverix in collaboration with Women in Research (WIRe). Register here loom.ly/UbaJPBE
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🎬🌟 Industry Outlook: The Next Chapter in Entertainment 🌟🎬 As we peer onto the horizon of the ever evolving entertainment landscape, this is a snapshot of what we see ahead. What's do you see? Please share if you agree and look for our future updates.
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Shining a spotlight on our Tapestry interns of 2024! Your dedication and hard work are commendable! Thanks to both of you this year for your outstanding contributions and for driving forward the future of research. Here's to the great paths ahead!
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We're thrilled to celebrate Katie's recent inclusion in Media Play News' "40 Under 40.” We applaud her dedication, insight and commitment to innovation, and are so proud of her contributions to our team and this industry. 👏
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Our data science and scripting teams at Tapestry have been tirelessly innovating to create Daisy, an AI tool designed to transform how we gather insights. Daisy revolutionizes the typical open-ended survey question by turning it into a personalized, engaging conversation.
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