
Founder of AI-forward SEO Agency @Alphametic, Ex WPP, Author “The Psychology of a Website,” Speaker, Formerly NYU Prof, Fanatic: Miami Dolphins, ŁKS Łódź ⚪️🔴⚪️
Miami, FL
Joined June 2008
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Hello, my name is Matthew Capala. I’m the founder and CEO of Alphametic, a digital marketing agency in Miami, speaker and author. This is my story.
#matthewcapala #SEO #SEM #alphametic
alphametic.com/matthew-capal…
Replying to @KobeissiLetter
Simply being cited as a source in AI Overviews doesn’t mean revenue
Replying to @waddlehouse17
After Tua you want to take on another QB with a history of concussions and a season ending early to injuries?
Source: alphametic.com/googles-manua…
Google just updated its AI content guidance, putting human review front and center.
On October 1, 2026, Google added language to its Search Central guidance saying it’s critical to manually fact-check and review all AI-generated content before publishing.
TLDR:
- It’s not a penalty; using AI is fine. Publishing it without human oversight is the risk
- Publishers must manually fact-check all AI content on their website
- The review covers titles, meta descriptions, structured data, and alt text, not just body copy
- LLMs predict words, not facts. Unchecked content can erode trust with readers and Google
Already published AI content? Start by auditing your highest-traffic pages for accuracy.
On the @Alphametic blog, we broke down a full 7-step review checklist in our latest post.
Link in comments.
#SEO #ContentMarketing #AIContent #GenerativeContent #AEO #GEO
Replying to @SleeperMiami
I don’t understand your dissing on Mestemaker, you can like the other guy, but he’s number 1 consensus QB in the draft and clearly a huge talent, we’d be lucky to have him
Replying to @JespernissenSEO
@bot why do you need to be indexed on brave to show up in Claude?
Replying to @Footballville
This is the worst and totally unlikely draft 🤣
Replying to @Jason_Sarney
Terrible draft if it doesn’t include mestemaker
Replying to @palownik1908
Kaput i Strzałek bardzo slabiutko, jakby pierwsza liga ich przerastala, juz wole Wysokinskiego i Terleckiegp w skladzie
I’m excited to share that @Alphametic has been named a Finalist for The Palmas 2026, specifically in the Local Market Breakthrough Award category.
This recognition is for our work with Resorts Casino Hotel in Atlantic City, where we combined AI-powered frameworks with local SEO strategy to strengthen visibility and drive results in a highly competitive travel destination market.
The Palmas, presented by @DigitalSummits, celebrates the operational excellence, client partnerships, and marketing work that often goes under the radar. Being selected as a finalist is a real honor for our team.
Winners will be announced at Digital Summit in Dallas this December. In the meantime, huge thanks to our partners at Resorts Casino Hotel and to the judges for the recognition.
#ThePalmas #DigitalSummit #LocalSEO #AIMarketing #Alphametic #MarketingAwards #CasinoMarketing #SEO #DigitalMarketing
Replying to @MattInfante
More like top 5 but in 2nd round, he’s not going in the first
Replying to @EliteMarino
It’s likely dolphins would need to give Malik plus ‘their’ 2nd rounder for another dummy to absorb Willis’ $49 million in guarantees

