Chris Salters

Today I got called out by the legendary @garrytan for some unfortunate bugs he’s been experiencing in Frame. Oof, he was right. Because of that, I decided it’s time to let you all in on a big secret. If you’ve been observing Frame.io from the outside, you may have noticed our product updates have slowed down and have wondered what’s been going on. I’ve witnessed this myself with other products I’ve been a customer of. A once innovative company you love seems to quietly fade off. It often means they’ve lost their steam or frankly stopped caring. Is that what’s happening to the Frame product? Hell to the no! Secretly, internally, we’ve had a roaring engine of innovation and we’re building the BEST stuff in the 8 year history of Frame. If you could walk inside the virtual Frame office, you’d feel the heat immediately because the team has been COOKING. For the past 3 years we’ve been working on a brand new version of Frame.io, truly redesigned from the ground up. It’s the most important work of my professional life and we plan on sharing it with all of you sometime early next year. We didn’t think it would take this long but alas, here we are. We’ve set insane goals for ourselves on not only the product features we’re delivering but also around product craft, quality, and reliability. When it comes to truly delightful products, we’re striving to set a new bar for the industry. I love how products like @linear and @arcinternet are continuing to drive up our expectations of great software and we fully expect the next version of Frame to to live amongst them. Because we’ve been dedicating SO much time and energy into the new version of our product, I acknowledge it’s led to an increase in bugs of our existing product. We have a swat team working to reduce some of those pesky bugs and ultimately I’m confident this will all be worth it. Today, we’re smack in the messy middle. As I write this message, we have hundreds of designers, engineers, and product people who are tirelessly working to bring this mission to life. Huge shoutout to all the Frame team who are reading this. I also have to say, our colleagues at Adobe have been SO supportive. What an incredible company to be a part of. There’s a lot of exciting work we’re doing with Frame, across Adobe Creative Cloud. In many ways, I think Frame was a pioneer in high quality creative software on the web and I have to tell you, the new frame is fucking awesome. To all the old and new Frame supporters out there, we’ve been building this new version for you. Thank you 🤍🤍