
millennial Consumer and retail, @economictimes, you can reach me at [email protected]. Host, The Morning Brief podcast, ET.
Bengaluru, India
Joined November 2009
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Shabori Das retweeted
#Exclusive
RJ Corp picks former Diageo exec Prathmesh Mishra to expand drinks play & likely alcobev foray
RJ Corp-owned VBL recently inked a fresh arrangement to operate non-PepsiCo businesses as well
@SagarMalviya_ET @EconomicTimes m.economictimes.com/industry…
Shabori Das retweeted
📌 Breaking in @EconomicTimes
B9 board, investors tap multiple suitors to sell founder Ankur Jain’s 17.8% stake
Deal will hinge on clearances of litigations & liabilities
ET also broke the news about Jain exiting B9 after 2-year dispute 🧵-
@mohitbhallaET
Shabori Das retweeted
🚨🚨Big changes unfolding at BigBasket, @Kala_ET and I report today..
After founders Hari Menon and Vipul Parekh stepped away, new CEO Amit Nanda, an ex-Amazon India exec, has been handed the mandate of hitting profitability.
BigBasket is slashing its footprint from 76 markets down to about 40 cities that operate profitably.
The plan is a cluster strategy in big cities with denser user profiles, instead of spreading thin across markets.
BigBasket clocked Rs 9,900 crore in FY25 revenue but losses widened to Rs 2,000 crore.
Shabori Das retweeted
The investors, celebrity quotient & social media buzz are in
Co-founder Abhishek Ganguly says they’re “crashing the launch cycle & doubling down on speed”
But can #ViratKohli & Agilitas turn One8 into a long-term success & break the celebrity-brand jinx?
@EconomicTimes
An Indian grocery store's grand opening in New Jersey drew unexpectedly massive crowds after advertising parval (pointed gourd) for $1.99. The deeply discounted price attracted hundreds of shoppers, leading to overcrowding and chaotic scenes as customers rushed to grab the limited-stock vegetable.
Shabori Das retweeted
🚨 BREAKING: Another blow for Meta
Instagram after WhatsApp
IT Minister directs MeitY officials to summon Meta on the matter of Instagram ads promoting child sexual abuse material in India
MeitY to seek explanation from Meta on the issue
Shabori Das retweeted
🚨 JUST IN: Indian Govt issues notice to Meta regarding roll-out of the “usernames” feature on WhatsApp in India
Govt directs Meta to furnish a detailed explanation on the “usernames” feature within 3 days
Govt directs Meta not to roll out the “usernames” feature until consultation on the matter is over
Shabori Das retweeted
Exclusive:
As competition in the health & wellness space heats up, HUL picks ex-Marico, Flipkart executive Koteshwar LN to lead its Oziva business
He takes over as CEO & will report in to Harman Dhillon, ED, beauty and well-being @EconomicTimes m.economictimes.com/industry…
Shabori Das retweeted
Amul, which just hit a milestone Rs 1 lakh crore turnover, is making its boldest bet with its blue-and-red-ocean strategy
There’s a method to the madness … to do such volume and velocity play, says MD Jayen Mehta
What went behind the scenes?
@EconomicTimes @Amul_Coop
Shabori Das retweeted
#Podcast
@MaricoLimited CEO Saugata Gupta debuts on the ET Morning Brief Podcast
Tune in for his take on Acquisitions, Ambition & Attrition
On what it takes to sustain growth amid inflation, geopolitical disruptions & investor pressures
m.economictimes.com/news/mor…
Shabori Das retweeted
Now B9 Beverages gets legal notice from glass maker HNGIL…
Amid the ongoing battle between Bira91 owner B9 Beverages & the company’s investors….
Even as salary delays & multiple vendor payment dues continue
@EconomicTimes m.economictimes.com/industry…
Shabori Das retweeted
#Breaking: Nykaa in talks to buy majority stake in Deepika Padukone’s skincare brand 82°E
Deepika is Nykaa’s global brand ambassador & fronts signature campaigns like Pink Friday Sale & Nykaaland
Celeb brands align with corporates for scale & profits @EconomicTimes
Shabori Das retweeted
From Wait & Watch mode to Actual shut-downs..
The #GulfWar singes even large QSR chains. Over two dozen stores shut down. Fine-dine chains halt expansion
Amid continued #lpggascrisis
@EconomicTimes @AnumehaET
Shabori Das retweeted
Forecasting in India Inc boardrooms in churn:
Why:
Fluctuating currencies
Uncertain FTAs
Geo-political uncertainties
Supply disruptions
Volatile commodities
CEOs say forecasting with accuracy out: constant short-term course corrections the new normal
m.economictimes.com/industry…
Shabori Das retweeted
🚨Ground report: I spent 3 days as a gig worker for Zomato, Blinkit & Swiggy in Delhi.
23 deliveries. 15.5 hours. 105 km.
Total earnings: Rs 782 (Rs 34/hour)
After fuel: ₹532
This is India's convenience economy. A thread on what I learned @IndianExpress
Four decades on, Indians continue to skip wine.
@EconomicTimes
Shabori Das retweeted
Crisis-ridden Bira 91 founder pitches asset sale to pay salaries; investors question move @EconomicTimes m.economictimes.com/industry…














