building trust in new email subscribers so they're pre-sold before you hard sell with The Mirror Method™
Joined August 2023
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Alex | The Buff Polak retweeted
i was NOT surprised when i read this case study
a brand called Eventful had an audience where 86% of people stopped buying from their emails
they tried
giving more value
improving their services
sending more emails than usual
but their email subscribers still weren't clicking their CTA's
here's the simple change that generated 97% click rates
Eventful helped people find events from artists/bands they love
but they had one massive flaw
they only informed their subscribers to events of general popular artists, not the artists they favorited or asked for specifically
meaning 86% of subscribers started IGNORING their emails, simply because the recommendations weren't tailored to them
that's why your subscribers are uninterested in your offer every time you pitch it in your emails
when you send a case study to your subscribers
what does it contain?
the results you got, and how you got them
great.
but you're missing one factor that makes your subscribers think
"this is THE GUY i need to fix my problem. how do i buy?"
that factor being your subscribers KNOWING that your offer is for THEM
Eventful realized this for themselves and immediately started tailoring emails for specific people
these were the results (and how you can replicate them):
26% open rate increase
97% click rate increase
56% click to open rate
but you don't send emails about events from artists
so how can you replicate this to match YOUR coaching offer and target audience?
here's your problem
you give incredible value and flex client results
but never go into detail on
- who the client is
- what their main problems were
- what they tried doing to fix their problem
- what they thought and felt before working with you
why is this important?
because your subscribers must see themselves in your clients shoes
(same situation, emotions, thoughts, and problems)
so they realize you're not just another high ticket coach getting crazy results for others who aren't in the same situation as them
instead, they know you understand their exact situation and what they're going through, which means you also know exactly how to get them OUT of the situation their in. then the only next move they have to progress forward is to buy your high ticket offer.
Alex | The Buff Polak retweeted
this is what
- 5 automated, emotion-based, story emails
- research of your ICP's deepest pains + desires
- a short, useful, and actionable pdf giveaway
- market level + solution awareness
- building huge trust within 5 days
did for my client
simplicity scales bruh
E. came to me with no direction on monetising
212 followers
zero nurtured fans
and too many monetising paths to choose from
within 26 days we completely turned that around
launched his email list
and launched his welcome sequence + lead magnet
now he's getting
88% open rates
82% CTOR
72% CTR
here's what we did
first E. was watching others in his niche exploding with high ticket clients
and he wanted his piece of that cake
but he was stuck not knowing which path to take
“should i start outreaching?”
“should i try get inbounds from my posts?”
“should i launch an email list and get clients that way?”
spend time on all three and you'll get nowhere
he wanted to show off his results
he was his own social proof
but had zero clue how to show it
so he DM'd me and we go started
E. is a gut health coach for the guy who trains
the guy who does everything right
sleeps well
hits his protein
trains 4-5x a week
spends money on supplements
and still aint seeing the results he knows he deserves
and the thought that keeps his ICP up at night aint
"i need to train harder im lazy"
its "what if all this effort is wasted permanently and i've hit my ceiling for my physique?"
that's the EXACT pain we opened up with in his sequence
here's what it looked like
first we hit that inner monologue that his ICP shares
then we walked his subs through the mechanism
the science behind why their gut is suppressing their testosterone and holding their gains hostage
in a way that made them think
"oh shit thats exactly whats happening to me"
then we gave them the fix
not only did we just give em the fix
we gave it them in a way they'd fully understand and trust
by playing on the way they think and operate
specific
evidence based
and mechanism driven
and within 5 days of launching he's getting
88.9% opens
81.3% CTOR
and 72.2% CTR
all from a BRAND NEW list built from scratch
on an account with 500 followers
no viral posts promoting his newsletter
having dm people his lead magnet
or ad spend
turns out he didn't need crazy inbounds
or 10 hours of outreach a week
all he needed was a sequence built around making his subscribers feel so understood
that opening every email felt personal and specific to them
and thats because it was...
here's what YOU get wrong abt emails
you think your low open rate is a subject line problem
and your low click rate is a writing problem
newsflash:
THEY'RE NOT
a relationship problem is the core of all your problems
and a relationship with your subs is built within the first few hours (then after that)
the next 5 days after they subscribe
weekly emails sent to mfs who forgot your name only make it worse
they think
"who tf is this dweeb? i dont remember subbing to his list"
and if you've got a list that aint generating numbers like E's is
that means you haven't built that relationship with your subscribers
dm "scale" and i'll show you how we’ll build that loyal relationship with your subscribers and get them to open every email of yours to scale you past 10k/month
Alex | The Buff Polak retweeted
over complication is the death of your brand
as soon as you start yapping sum BS
that's when subscribers
- unsubscribe
- forget you exist
- and never buy from you
LESS IS MORE
Alex | The Buff Polak retweeted
welcome flows are the #1 sleep remedy
you're already crying at night abt how your competitors at $14k
and you're still under $10k/mo
so here's how these flows save your sleep
- spawns sales in your stripe
- wake up to a healthy dopamine boost (money)
- dont have to stress abt nurturing every new subscriber
been sleeping like a baby ever since
Alex | The Buff Polak retweeted
you've stagnated at $8k/month lmao
and the worst part isn't the number
it's the conversations you have with yourself every time you see your total income for the month
"i've been at this for 14 months"
"i post every day, i'm in the dms every morning, i rewrote my offer twice"
"i did everything the gurus said"
"this kid who started 5 months ago just posted his $15k month and i'm sat here at $7k wondering what the fuck i'm doing wrong. is it my niche? is it me?"
good news is
you aint the problem.
here's what's actually broken
every tactic you've tried resets to ZERO the moment you stop
you send out a post
dies in 24 hours
you send a dm
they dont respond
you improve your offer
same cold audience sees it
you been doing one time pushes for months
when what you need is something that compounds
here's what compounding looks like
a welcome sequence that warms every new subscriber automatically
3-5 hours to write up and complete so you can launch same day
day 1 subscriber joins and feels understood
day 2 subscriber trusts you
day 3 subscriber sees you as an authority
day 4 subscriber sees proof
day 5 subscriber books a call
month 1:
2 clients
month 2:
3 clients
month 3:
4 clients
its the SAME subscribers coming in
more clients going out
every
single
month
thats because trust stacks heavy
build your welcome sequence
and dont stagnate at $8k/mo
dm "sequence" and i'll send you the welcome sequence framework that generates daily sales in your sleep
Alex | The Buff Polak retweeted
ive exited 2 companies worth $4M+ before 18
yet i profited $3M+
while on the verge of bankruptcy
here’s how:
liquidated 92% of assets
started firing staff to cut costs
enjoyed all the liquid cash + save money
then i found a liberal woman off the street crying:
“CEO’s get paid too much anyone could do your job!!!”
and made her CEO of the two companies
2 days later
she was forced to go bankrupt
thank you liberal women
Alex | The Buff Polak retweeted
did a welcome sequence for an AI guy
previously he
had 0 nurturing process
wasn't booking any calls from new subs
was losing sub retention within 24 hours of joining
here's what the sequence is gonna achieve in 90 days:
consistent 35%+ open rates
3-5+ booked calls in 90 days
nurtured subscribers that are eager for more emails
welcome flows are one of the most underrated tools 78% of brands DONT use
because of this
their subscriber retention drops by MINIMUM 66%
66% of leads ERADICATED
because they didn't have 5 emails set to farm trust
be a smart fella and set your 5 day sequence up
dm "sequence" and i'll send you the free pdf giving you a step by step breakdown of how to farm trust + booked calls with a 5 day sequence
(it's already generating 40%+ open rates for a founder)
Alex | The Buff Polak retweeted
i despise messaging on snap
its the biggest aura destroyer
you're going hard
ready to take over the world
high energy
you go to message your mate to inform him on some business shit
or messaging a hot chick
and your fuckass bitmoji pops up smiling like lifes sunshine and rainbows
ngmi app
Alex | The Buff Polak retweeted
your emails are rotting next to penis enlargement ads
and you're too stubborn to check
you spent an hour crafting your "masterpiece email"
thinking of exactly what'll make your fans tic
triggering their deepest pains and desires
"this'll get me a $5k/mo client for sure"
you hit send
only to get 22% opens
and to blame your audience
worst part is it would've got you a $5k/mo client
instead you're rotting with the nigerian prince scams
80% of brands obsesses over copy
subject lines
hooks
CTAs
but no one checks:
is my domain authenticated properly?
is my sender reputation fucked?
am I getting flagged by spam filters?
are my engagement rates tanking my deliverability?
you can write a tolkien-like masterpiece
if it lands in spam it's worth $0
fix your technical setup first:
SPF records
DKIM authentication
DMARC policy
sender reputation monitoring
list cleaning (remove truly dead emails)
THEN write your emails
good copy in the inbox beats perfect copy in spam
every single time
you're ignoring the 70% of work that indirectly gets you paid
Alex | The Buff Polak retweeted
"yeah bro just gotta do more outreach"
maybe 10 more DM's will put that shotgun in your mouth
you can't stand opening your prospect list
and sending the same DM to everyone
"its the only way i'll scale past $10k/mo"
wasting 5+ hours/week isn't it my nga
you think dan koe sends 1000 DM's a day?
nah
he sends a few emails to his list a month
and scales @edendotso into high 5 figs/mo
"but im not dan koe"
no shit
i know like 3 mfs who have a total of $30k+/mo just from their email list
all they do?
have a welcome sequence to nurture new subs
send one storytelling email/week to get clients
get 3-5 new subs/month to build their list
its that easy
and you've already got that list with a few hundred subs
so you aint starting from scratch
all you gotta do?
send one storytelling email/week triggering pains + desires
build a welcome sequence to nurture new subs
add 3-5 subs every month for fresh leads
dm "outreach" and ill send you the details on how we'll scale you past $10k/mo with emails alone in 90 days
(you wont have to touch your email list)
Alex | The Buff Polak retweeted
your competitor hit $14k/mo
while you're still ripping your hair out tryna scale past $10k
you've tried
posting more
outreaching more
talking to more people
it's done ZERO for you
you need a fix asap or your brand is dead
imma leak what your competitor did to hit $14k/mo
first lets clear the air
he isn't posting more
he doesn't know more than
he doesn't have funding from rich gimps
he's just abusing something you're not
not stims or a bunch of nootropics
his fucking email list
your competitor was exactly like you 4 months ago
had 100+ cold subs on his email list
wanted to send emails weekly
couldn't be bothered doing it
so he did the best thing he could
outsource his emails so he could focus on higher ROI tasks like
crm
client work
writing posts
engaging w/ community
why this was the best decision he made:
after sending three emails
he realised that they weren't gonna get results
why?
because he couldn't be arsed with it
which is completely fair
so he got someone who knew exactly what to do
to write his emails for him
meaning he isn't suffering from
sub 30% open rates
little to zero CTR
and 0 clients
you on the other hand are taking the shit results like a good boy
still stuck at sub 25% open rates
converting zero clients
zero CTR
and you wonder why you're not scaling past $10k
you're self sabotaging yourself g
dm "scale" and i'll show you exactly how we'll scale your mrr past $10k/mo with emails in 90 days
or keep taking the bad results and self sabotaging like a good boy
Alex | The Buff Polak retweeted
if you can't m̶a̶n̶i̶p̶u̶l̶a̶t̶e̶ influence women to give you money
then you're a soy boy basement dweller gng
it's like taking candy from a toddler
it's the base level of sales
can't do it?
you're staying broke forever
type
Alex | The Buff Polak retweeted
had the maddest thought
height increasing surgery can fuck your legs forever
so it ain't a good idea to do it
but now peptides exist
in theory you could:
get the surgery
hop on peptides ASAP for 3-6 months
and be a 6'8 halo spartan
too smart for this world
Alex | The Buff Polak retweeted
tobacco does not cause cancer
its the diet and sedimentary lifestyle you live
overloaded with
sugar
toxins
24/7 seed oils
lack of sun + sun cream when you need the sun the most
tobacco is the opposite
increases test
nicotine can prevent cancer
etc...
dont be a bitch nga
Alex | The Buff Polak retweeted
imagine being an saas guy writing blogs in the big 25
no one's reading them bro
your 2000 word SEO masterpiece on how to use your software got 47 views
meanwhile one email to 300 people got 142 opens
and 2 clients
blogs died in 2012
emails slaughter blogs and actually convert
Alex | The Buff Polak retweeted
outreach > email list
why do i say that?
because i LOVE wasting time and money
i can't pick between the two:
waste $1.5k/mo on someone to send shit DM's for me
or spend over 4 hours a week doing it myself
i could just build my own email list
and have a constant flow of high ticket clients
but nah
that's too high ROI for me
Alex | The Buff Polak retweeted
high open rates are so EASY to get
it's just ONE simple sentence bruh
stop overthinking ts
"Carry on snacking on those sweets and die before 60."
got my client 60% open rate
would've got 65-70% if it was
"snack on those sweets and die before your kids"
learn pattern breaking
Alex | The Buff Polak retweeted
stop living like you're in 2011
if you still use blog posts instead of a newsletter
you're ditching 5 figs/month on the table
instead of sending an email that
gets your subscribers hooked
makes them feel their pains + desires
and turns leads into $5k/mo clients
you do this:
open your writing software
piss about tryna perfect your SEO
then proceed to write the most chatgpt blog ever
and you hit upload
what do you get out of that?
0 people reading your blog
0 leverage and authority
0 $5k/mo clients
just a bunch of time wasted
this aint 2009 wordpress bro
it's 2025 money making time