Direct Response Marketer | F1 Fanatic | 1% better every day
London
Joined October 2010
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Random articles don't move buyers forward. Matching each piece to where they are in the journey does. Early on they need education, mid funnel they need comparisons, and at decision they need proof. Curate with intent. 🎯 #MediaBuying @quuu_co
A LinkedIn group only stays alive if members have a reason to show up twice. Spotlight the best replies, post prompts people can answer in a minute, and reply fast. Quiet groups are usually a value problem, not a reach problem. @SocialHire More info in link.
Check out the link below for more details. youtube.com/watch?v=pxLAHpL-…
Meta CPMs up 14% year over year points to the auction. CPMr up 34% points to your audience. Frequency is doing the damage. Check it before you raise bids again.
Treating Discord like a broadcast channel is the fastest way to get ignored. Give people roles, a few channels for what they care about and a reason to talk to each other. Community first. The ads convert better after that.
A wider audience doesn't automatically mean better results. Before you open targeting up to chase reach, ask who the message is really for. A tighter audience that converts beats a broad one that just looks good on the dashboard. Precision first, then scale.
Your ad copy isn't failing because it's weak. It's failing because it answers a question nobody in your market is asking. Read what your customers complain about in reviews and Reddit threads before you touch another headline.
Most teams lose hours copying drafts from one tool into WordPress. Keyword research, writing, images and publishing in one place sounds small until you run it for a month. Less tab switching, more shipping. 🎯 More info in link.
Click on the link for more details. charigent.com/solutions/cont…
Your last webinar recording shouldn't be sitting in a folder collecting dust. Cut 30 to 90 second clips from the strongest moments, add captions, and drip them out over weeks. Same expertise, more reach, way less work for your team. 🎯
Most Japan B2B campaigns don't fail on translation. They fail because they target one buyer when the decision is made by a whole group. Plan for a 9 to 18 month cycle and keep showing up the whole way. 🇯🇵 #B2BMarketing #JapanMarketing
Changing the audience and the creative in the same week tells you nothing. Pick one variable, give it enough spend to read, and write down what you expected before you launch. Most messy ad accounts skip that last step.
