SmithGeiger Group's data scientists, storytellers, designers and thought leaders convert data into meaningful insights and strategy for leading brands.
Westlake Village
Joined February 2009
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Chris Lang, our EVP of Research Strategies is featured in this quarter's #DEG Q&A. Check it out >>> degonline.org/wp-content/upl…
Where are consumers planning to spend $$$ this summer? We've got the breakdown by Millennials, GenX and Boomers. If you missed our sold out @GrowWithElevate #CoffeeHour you can watch here: youtu.be/0R9uMMygdqk
What concerns and thoughts consumers are having prior to big purchases RIGHT NOW in a variety of verticals? Our @GrowWithElevate team @nicnacbergen @dollardominator @michelletoySF share new insights from our #CoffeeHour youtu.be/0R9uMMygdqk
SmithGeiger Group retweeted
Did you miss our research drop yesterday? About how solutions journalism is #newsthatworks and is a "secret weapon" for newsrooms?
Never fear. We've got all the data and tools to get caught up right here. solu.news/newsthatworks
SmithGeiger Group retweeted
A message from a professor at a top-tier journalism school about the solutions journalism research that dropped today: "I'll be sure to include this reading going forward, but I find that students don't need a lot of convincing."
#newsthatworks #thewholestory
SmithGeiger Group retweeted
BIG NEWS TIME🥳🥳
The results are in from the most expansive research on solutions journalism ever done. Across 638 survey respondents, people consistently rated solutions-focused stories higher than problem-focused ones.
In short, it's #newsthatworks. What @SmithGeiger found:
SmithGeiger Group retweeted
New #consumerinsights on forward purchasing behavior now available. See below. #elevatedmarketing #advertisingstrategy #covidfacts #covidmarketing
A lot has changed in 20 years! Introducing SmithGeiger Group #data #insights #revenue acceleration and #creative. Check out our new offerings: smithgeigergroup.com/
Covering the vaccine rollout: How to connect to audiences
TODAY March 17, 2021, 2 p.m. ET
healthjournalism.org/calenda…
Interesting insights from our #COVID #vaccine study including how women 18-34 say they are less likely to take the vaccine. @danreines and @michelletoySF discuss a few key findings: youtu.be/IvUZsyRPCdo
SmithGeiger Group retweeted
Biggest story of 2021. The #vaccine. With some new @SmithGeiger and @RJI research + color commentary from SG analyst @danreines
komu.com/news/rji-and-smithg…
SmithGeiger Group retweeted
New research from @SmithGeiger points the way for covering the vaccine rollout: tvtechnology.com/news/nab-gi…
Relevance, usefulness and empathy are some of the ways local newsrooms connected to viewers this year. @sethgeiger explains what this means for the future. tvnewscheck.com/article/top-…
Our new partnership with @ResonanceAI will use
AI-driven data insights to drive program development. #KnowWhatWorks globenewswire.com/news-relea…
Exciting news! We're partnering with @ResonanceAI
to deliver keen insights, robust, AI-driven analytics, and strategic counsel to guide a broad range of content producers. #KnowWhatWorks globenewswire.com/news-relea…
As newsrooms evolve, our research shows solutions journalism is a favorable pivot, particularly for millennial & GenZ consumers. @sethgeiger describes it as the next opportunity for local news.
cronkitenewslab.com/broadcas…
Local news sets itself apart by looking at #community impact according to @ArcherTV & @michelletoySF #election #research youtu.be/IFxSPDW27x8
#Localnews ties with @Facebook as the go-to source for #election coverage, but it's the #trust factor where local news stands out @ArcherTV and @michelletoySF discuss>>> youtu.be/IFxSPDW27x8
