Ann Arbor, Michigan
Joined November 2014
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Understanding human behavior drives our curiosity - and our science. Take advantage of our expertise in #StudyDesign, sampling, #SurveyMethodology, qualitative research (#CognitiveInterview, #FocusGroups, & #DataCollection for your next research endeavor.
bit.ly/sr-vid
#Demographics questions are often necessary to include in #SurveyResearch. Here we visit the age-old question–where in the survey should they go?
soundrocket.com/demographic-…
#surveymethodology #surveydesign
#ChatGPT's Use & Impact in the Field of Social
Science Survey Research - By ChatGPT:
soundrocket.com/when-i-asked…
#AI #ArtificialIntelligence #SurveyResearch #SurveyScience #SocialScience #Chatbot #OpenAI #OpenAIChatGPT
Could #ChatGPT tell the story about its own impact on #SocialScience #SurveyResearch? We asked ChatGPT a series of questions, and what resulted was this fairly balanced--and sometimes surprising--essay about #AI and the science of #Surveys:
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#chatbots
Social media has been abuzz with ways that this the new #AI chat tool, #ChatGPT, could vastly improve the workday. So we wondered, could an intelligent #chatbot offer anything to a #SurveyMethodology professional?
soundrocket.com/chatgpt-coul…
#SurveyScience #AISurveys
We have found that survey #questionnaires under 15 minutes in length are generally acceptable by most populations. However, it is possible to design #DataCollections that last considerably longer. Take a look at our tips to avoid #SurveyBreakoff:
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#SurveyResearch is an essential tool for #SocialScience researchers, allowing them to collect data and insights from many people. By taking these #SurveyMethodology factors into account, social scientists can maximize the value of their #SurveyData:
soundrocket.com/5-survey-met…
Effective diversity, equity and inclusion (#DEI) policies are grounded in good data. #HigherEd institutions use #DEIsurveys to evaluate current efforts and to inform changes to campus practices and policies. Here are our expert tips:
soundrocket.com/what-is-a-de…
#CampusClimate
#Labelcomprehension studies help ensure that consumers know how and when to use an #OTC drug or #medicaldevice. Required to meet #FDA standards, these studies may also have the benefit of making your product better than ever before.
#usercomprehension
hubs.li/Q01pnBTX0
Dr. JT Snipes & Soundrocket collaborated on the revision of a #ReligiousIdentity question, to be part of our national benchmark #DEI survey. We discuss the careful work of formulating surveys on such deeply personal topics.
#HigherEd #RSSI #CampusClimate
hubs.li/Q01hVM9s0
When we looked online at #genetictests marketed to consumers, the options were dizzying; after reading the websites we were left with more questions than answers and we wondered—what does this mean for #DTC consumers?
soundrocket.com/a-website-an…
SoundRocket retweeted
What can DNA testing companies like #23andMe & #AncestryDNA reveal about our ancestry and health, and at what risk?
G2P director @RobertCGreen addresses these questions in NOVA doc “Secrets in our DNA” rebroadcasted tonight, Weds 3/30 @ 9pm EST on PBS! pbs.org/wgbh/nova/video/secr…
Our founder @scottcraw has overseen several #highered campus surveys of diversity, equity and inclusion, where study design has aimed to maximize equitable participation. View his recent seminar on the subject, presented by @MichPSM @JPSMumd & @umisr.
soundrocket.com/scott-crawfo…
Studies show that returning actionable #genomicresults benefits research participants. As they'll have varying levels of #healthliteracy, it will be important to develop tools to communicate medically important results that can serve a wide population.
bit.ly/3GG6j3Y
SoundRocket retweeted
"The University of Michigan, a fellow institution dedicated to the educational uplift of humanity, condemns the recent bomb threats that have been levied against several Historically Black Colleges and Universities." -@DrRobSellers
FULL STATEMENT | myumi.ch/DJrEG
ALT Photo of Robert Sellers with text: "As a proud graduate of Howard University, I know that our HBCUs will not only endure, but will once again rise above these acts. Throughout our nation’s history, threats of violence have been used to terrorize and intimidate, in an attempt to suppress voices and prevent change. In spite of this, our HBCUs have persevered throughout their 185 years in existence, and will continue to persevere, rise above, and thrive."
As #ClinicalTrial investigators adapt protocols to the at-home setting, maintaining quality is top of mind. #UserExperience studies help ensure ease of use and proper collection in a diverse representative sample, protecting the integrity of the study.
bit.ly/3fJSQNx
Check out Part 2 of our interview with @UMich professor Bill Axinn. This post explores Dr. Axinn's new paper, highlighting the importance of responsive #SurveyDesign in campus surveys.
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#campusclimate #highered #highereducation #soundscience #umich
Dr. Bill Axinn - professor, #SurveyScience expert, and valued collaborator - outlines his latest research, history with @umisr, and working with SoundRocket. Stay tuned for Part 2 next week!
bit.ly/3E7YfrI
#SoundScience #SocialResearch #SurveyMethodology #SoundRocket
#Satisficing is when a respondent completes the bare minimum - often in an effort to race to the end of the survey. As you might imagine, this isn’t good for #dataquality. Here's our take on satisficing, keeping respondents engaged, and data reliability.
bit.ly/3rxWCAS