Spec | Marketing & Sales (@SpecEdoho) header
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I help founders find where their next $ is hiding through effective growth & revenue models, strategies and frameworks. $5M+ revenue generated. ↓ Work with me

Nigeria
Joined March 2024
Photo by Spec | Marketing & Sales (@SpecEdoho)Photo by Spec | Marketing & Sales (@SpecEdoho)Photo by Spec | Marketing & Sales (@SpecEdoho)Photo by Spec | Marketing & Sales (@SpecEdoho)Photo by Spec | Marketing & Sales (@SpecEdoho)Photo by Spec | Marketing & Sales (@SpecEdoho)Photo by Spec | Marketing & Sales (@SpecEdoho)Photo by Spec | Marketing & Sales (@SpecEdoho)Photo by Spec | Marketing & Sales (@SpecEdoho)Photo by Spec | Marketing & Sales (@SpecEdoho)
So… what exactly do you do?” That’s probably the question I’ve been asked the most over the past few months asking who I am and what I actually do, so I figured it’s about time I properly introduced myself. Hi, I’m Spec. I help founders, startups, businesses, and organizations grow by combining marketing, branding, content, sales, customer psychology, and AI to build brands people trust and businesses people buy from. My work cuts across growth marketing, brand strategy, content marketing, SEO, social media marketing, founder-led marketing, copywriting, brand positioning, WordPress, CRM, sales, AI automation, customer research, conversion strategy, and growth systems. I enjoy breaking down why people buy, what makes brands memorable, and how businesses can earn attention in an increasingly noisy world. Beyond working with clients, I’m building my own marketing agency while documenting the journey and sharing what I’m learning along the way. If you stick around, expect practical marketing frameworks, in-depth brand audits, campaign breakdowns, case studies, founder and product teardowns, content strategy, AI workflows, customer psychology, growth experiments, remote work opportunities, and honest lessons from working with real businesses. If you’re building a business, a personal brand, or simply want to understand how great marketing actually works, I think you’ll find something valuable here. Looking forward to learning, sharing, and connecting with amazing people here.
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I locked in hard after a disappointment, closed 3 international clients in one week. October is ending well.
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Spec | Marketing & Sales retweeted
I’m getting paid six figures to teach AI video Creation to a University in Ghana! I still can’t believe it. Few months I was struggling to position myself well. I know my onion but it was just hard to communicate that. Then last month, I figured out. I figured out what’s truly important to brands and immediately started positioning for that. Then last week, I got a DM from TikTok. “We are a university and we need you to teach our students AI Video Creation and its application in marketing. 70% paid! Now, on Sunday, I’ll be teaching over 200 students at the University of Media, Arts and Communication – Institute of Journalism in Ghana. And this is what makes this particularly special to me. A few weeks ago, I was simply making sure my online presence reflected the skill I’d been working so hard to build. Today, that decision has opened an international opportunity for me. It reminds me that having the skill is one thing, but positioning yourself properly so the right people can find you is another. I’m proud of this milestone, and I’m genuinely excited about where AI video creation is taking me. We’re just getting started. ❤️ If you want to take on the skill of AI Video Creation and start doing something that could put you on the global map, I have put together a comprehensive course - The AI Video Monetization Course, that you can take and learn everything you need to know about the skill. You can get it here - selar.com/aivideomonetizatio…
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Never stop moving, there's still so much you have to become, and you can't afford to give up now. Happy Friday ❤️❤️❤️
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Spec | Marketing & Sales retweeted
I cold emailed Chris, chief global affairs officer at OpenAI. You can just do things with cold emailing. My playground
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FIVE THINGS TO TURN THE YEAR AROUND @egbokavictory_ 1. Start with telling yourself the truth 2. ⁠Build Routines (Have things that you are supposed to do) 3. ⁠Struggle- Go into things that are hard. 4. ⁠Pick your Circle 5. ⁠Be Intentional about the Quality of your Output. You can still succeed this year, don’t close the chapter on yourself.
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Spec | Marketing & Sales retweeted
GaryVee says he posts 900 piece of content daily across 100 accounts🤔 Ah!
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Everybody knows what they're doing 😂😭 Wait till you see what she's looking at. Check first comment to see it🤣🤣
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Her view🤣🤣🤣
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People are patient with jobs they hate because the salary pays their bills, but impatient with a business they're just starting. "How long will you keep doing something you hate just because you need the paycheck?" If you can be patient with a job, give yourself time to build something of your own. Learn how to market it, reach the right people, and grow it.
People are incredibly impatient with businesses they just started and incredibly patient with jobs they hate.
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That feeling when you finally gather the courage to DM a potential client, hoping for a reply, and they leave you on read. Or they tell you, “I'll get back to you,” and that's the last you hear from them. Have you ever been in this situation? What's the most annoying thing a potential client has done after you've reached out?
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What reliable payment platform do you use to get international payments?
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What changed after someone bought from you? Would they recommend your product or service to someone else? And why? These are the kind of questions that help you get testimonials that go beyond “I love it!” They help potential customers understand the problem you solved, the value you provided and why they should consider buying from you. But don't stop at testimonials. Make referrals easy, too. Tell happy customers the kind of people you'd love to serve, how they can introduce you, and whether there's a benefit for referring someone. Don't just say, “Refer us.” Give them a clear next step. Your happy customers may already be talking about you. Give them a simple way to help others find you, too. And if you want to learn how to communicate your value, find the right prospects, pitch your offer and turn conversations into sales, join my SELL LIKE CRAZY masterclass happening November 19–21, 2026. The waitlist is free, join the waitlist through the link in the comments.
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This is a practical 3 day training where I show you the ropes on how to find clients, customers and make money before the end of 2023 using AI Join the waitlist here for more information and details; waitlistselllikecrazy.netlif… If you want to learn how to send DMs and Emails that gets responses, purchase the Outreach Masterkit here: selar.com/coldoutreachma…
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I want remote work, I want international gigs, until you’re awake by 3am in a meeting where everyone’s lively and you are the only one sounding like spoilt generator because of sleep and tiredness.
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Check this out.
You can have a skill people need and still struggle to get clients online. Not necessarily because you’re not good at what you do, but because people don’t know what you can do for them. You can be a virtual assistant, social media manager, graphic designer or copywriter and keep saying, “I’m available for work,” without clearly showing people the value you bring. Putting yourself out there matters. It gives people the opportunity to discover you, understand what you do and consider working with you. But it’s not just about showing up. You also need to know what to put out there and how to communicate your value. That’s what positioning is about. And it’s one of the things we’ll be breaking down in my SELL LIKE CRAZY masterclass, alongside prospecting, pitching and converting. The waitlist is free, and the masterclass holds November 19–21, 2026. The fee to attend is ₦10,000. Join the waitlist through the link in the comments.
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I just hit 1,000 followers on LinkedIn, and I’m so happy about this milestone! Here’s to more growth and bigger wins ahead.
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Your packaging is already selling your business before you say a word. But packaging isn’t just about how your product looks. It’s also about how you present your offer and show people the value they’re getting. The same goes for customer feedback. When a customer says, “I love it!”, that’s a good start. But if you can explain what they needed, what they bought, what changed and the result they got, you give potential customers a clearer reason to trust your business. For example, instead of only sharing “My customer loved the product,” show the problem the customer had before buying, how your product helped and what difference it made. That turns a vague compliment into useful proof of the value you offer. And learning how to communicate that value is part of selling. You need to know how to position your offer so people understand what you bring to the table. That’s what we’ll be teaching in the SELL LIKE CRAZY masterclass, alongside prospecting, pitching and converting. The waitlist is free. The masterclass holds November 19–21, 2026. Join the waitlist through the link in the comments.
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This is a practical 3 day training where I show you the ropes on how to find clients, customers and make money before the end of 2023 using AI Join the waitlist here for more information and details; waitlistselllikecrazy.netlif… If you want to learn how to send DMs and Emails that gets responses, purchase the Outreach Masterkit here: selar.com/coldoutreachma…
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Spec | Marketing & Sales retweeted
Quick reminder that no one never got rich by playing it safe. Take the risk. Bet on yourself. Or you’ll end up working for someone who does.
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May this week respond to our efforts in threefold. HAPPY NEW WEEK, friends ❤️
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