Sponsorship Marketing expert. Founder of Sport by Fort Consulting. Former Head of Global Sponsorships at Visa and The Coca-Cola Company.
Cascais, Portugal
Joined July 2011
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I am compiling a list of winners and losers of this @FIFAWorldCup. Which brands first come to mind when you think about it? I start: Winner... @Erling Haaland.
Criar propriedades: Uma das melhores formas para acelerar o crescimento das receitas comerciais no esporte. @meioemensagem
meioemensagem.com.br/opiniao…
Create new assets: One of the most reliable ways to unlock incremental commercial revenue in sports.
sportbyfort.com/blog/f/creat…
Ricardo Fort retweeted
📺 In our Portugal Football Summit Newsletter, Ricardo Fort, Founder of Sport By Fort Consulting, shared his perspective on the importance of FIFA World Cup for brands.
Subscribe to our newsletter and read the full article 👉 shorturl.at/rMhEt
The recent departure of Xabi Alonso from @realmadrid reminded me of an article I wrote in 2021, titled "Assets & Employees", in which I described the differences between the manager-employee relationships in the corporate world vs. in football clubs.
sportbyfort.com/blog/f/asset…
Falei com o @alesalvador sobre o que as marcasa devem fazer na ativação da @fifaworldcup_pt em 2026.
"A Copa volta ao maior mercado capitalista. Marcas prometem inovações, mas só em 2026"
bloomberglinea.com.br/linha-…
Here are the non-US most valuable teams and franchises, according to @Sportico.
For years, @OnlyFans was synonymous with a digital revolution in the adult-entertainment industry.
In 2025, they are attempting something quite different: to be taken seriously in the world of sports.
My article to @meioemensagem:
sportbyfort.com/blog/f/the-n…
Ricardo Fort retweeted
— Faz um canal no YouTube!
Aqui está. Fiz melhor, aliás, porque não é um canal só meu. Vamos estrear nesta sexta-feira um programa de entrevistas em parceria entre @sportinsiderbr e @nsports. Com conteúdo do Sport Insider, transmitido no YouTube e demais plataformas da N Sports.
Conversei com o @marvio (para um especial no @JornalOGlobo) sobre como a torcida é o futebol vai se conectar no futuro.
A resposta passa pela integração dos serviços e foco no relacionamento com o torcedor.
oglobo.globo.com/google/amp/…
Please, never use this in public.
In _____ (insert country), _____ (insert sport) is more than a sport; it is a religion.
That was very funny.
I feel for official sponsor @Barclays though.
livingstonenterprise.net/sto…
What to sponsor when you can sponsor anything?
This is a question the richest companies often face.
These are the answers the beverage brands found this summer.
One of the best event websites in sports. Good work by @Wimbledon and @IBM.
wimbledon.com/index.html
Excellent plan and execution.
@acmilan ultras stage a choreographed "Go Home" protest against the club’s Red Bird Capital owners.
nytimes.com/athletic/6380032…
Dear @Google Pixel, excellent work! I wish I had done this one myself.
nytimes.com/athletic/6320625…
The 2025 Super Bowl (which happened 11 weeks ago) featured 81 ads from 65 different advertisers.
I pay a lot of attention to ads and can remember 3 of them. An average fan can’t do much better.
Excellent @Budweiser!
The brand sent celebratory cans of Budweiser Zero to goalies who did not get scored on by Alex Ovechkin at any point during their careers.
(via @YahooSports)
Quanto investir em ativação vs. em contratos? Muitos vendem a ideia de um "número mágico", mas isso não existe. Esse é o tema do meu artigo do mês no @meioemensagem.
meioemensagem.com.br/opiniao…
