Sports Digital agency. Founded by @seancallanan. Digital To Dollars driving revenue in #sportsbiz. 🎤 Over 300+ podcast episodes available everywhere
Melbourne, Australia
Joined August 2009
- Tweets16.4K
- Following627
- Followers9.6K
- Likes901
Pinned Tweet
How can AI and automation help your sports digital content team save time, money, and resources?
@SeanCallanan shares insights on optimising workflows with AI and automation
Listen now - sportsgeekhq.com/402
Every IPL franchise is worth at least $1.5B, Sportico estimates. Mumbai leads at $2.1B. Featured in Sports Geek Reads. sportico.com/valuations/team…
The Valkyries won the WNBA title in year two, after passing $100m revenue. Featured in Sports Geek Reads. sportico.com/leagues/basketb…
Stop chasing esports unicorns.
@jonasgundersen of @AstralisCS makes the case for profitable, mid-sized orgs in @SportsGeek episode 458
sportsgeekhq.com/458
MLB World Series Game 3 drew 8.33m against 18.8m for Monday Night Football. Scheduling matters for rights value. Featured in Sports Geek Reads: frontofficesports.com/articl…
Sitting in London, @SailGP watches how the Italians, French and Germans receive its content. Melissa Lawton on running a global sport centrally.
Ep 451 of @SportsGeek
sportsgeekhq.com/451
WNBA Finals Game 7 get-in prices were seven times a typical Golden State regular-season ticket, per Front Office Sports. Featured in Sports Geek Reads: frontofficesports.com/articl…
Talk to your peers, your coaches and your players, says @hornets CIO Ronnie Bryant. Sleep pods made the list. Ep 462 of @SportsGeek.
sportsgeekhq.com/462
Bundesliga pilots a Playmobil Der Klassiker broadcast. A family format for fans and sponsors. Featured in Sports Geek Reads.
svgeurope.org/blog/headlines…
From VHS tapes to the NFL: Tyson Beattie on how Australian punters grew from 3 or 4 in college football to over 70.
Ep 437 of @SportsGeek
sportsgeekhq.com/437
Reddit is moving toward logins as search traffic drops. A signal for clubs building direct fan communities. In Sports Geek Reads.
techcrunch.com/2026/10/29/as…
US events are way ahead on data and personalisation.
Ep 460 of @SportsGeek with Karen Clydesdale of HeartCX and @seancallanan
sportsgeekhq.com/460
The NFL told Saquon Barkley to divest his Polymarket stake. Players cannot invest in or promote prediction markets under league rules. Featured in Sports Geek Reads.
frontofficesports.com/articl…
The A-League is developing far better players than before, says Ned Negus.
Ep 399 of @SportsGeek
sportsgeekhq.com/399
FIFA expects around $5bn from World Cup tickets and hospitality, per The Athletic. The commercial scale of live attendance keeps growing. Featured in Sports Geek Reads.
nytimes.com/athletic/7735305…
The best television format for surfing was already sitting at club level, says Chris Mater.
Ep 461 of @SportsGeek
sportsgeekhq.com/461
Self-identified NFL fandom in Australia spiked between 2019 and 2021. @CharlotteOfford says that data made the case for investing on the ground.
Throwback to ep 383 of Sports Geek.
sportsgeekhq.com/TB383
One month ago - Chris Mater from Surfing Super League in @SportsGeek episode 461
sportsgeekhq.com/461
MLB is combining automated ball-strike challenges, AR and drone coverage in World Series broadcasts. Featured in Sports Geek Reads:
sportsvideo.org/2026/10/27/m…
Seven players have moved up the leagues from Eastbourne Borough, one to the Premier League, says Simon Leslie. Fans still ask why the club can't keep players.
Ep 445 of @SportsGeek
sportsgeekhq.com/445
Fanatics says its AI-powered shopping suggestions increased views of recommended products by 10%. Featured in Sports Geek Reads:
cnbc.com/2026/10/26/fanatics…
