Fun fact Chimpers recently signed a six year deal with a global master licensing partner to take the brand beyond digital and into physical products and retail And we’re beginning the adventure in Japan 🇯🇵 Japan has one of the richest and most established character cultures in the world. It has produced generations of iconic characters, and people there know when something feels authentic and when it feels forced During the approval process, the partner’s Head of Japan told us an interesting story Whenever they’re considering a new character brand, he goes to a character district in downtown Tokyo and speaks to someone he considers the ultimate judge of what will and won’t work there He showed him Chimpi, the wider brand and our content, and he loved it! Japan isn’t somewhere you can turn up with a cute character and a load of products and expect it to work. People need to connect with the character, and that takes time We’ll begin with pop-ups, events, collaborations and getting Chimpi into the right retail locations It’s a slow and deliberate process, almost the complete opposite of how it all works in web3 Our plan is to stay active, experiment, innovate and keep pushing things forward in web3, while patiently building Chimpers into a global character brand After five years of building in web3, we know that real culture takes time to develop It can’t be manufactured or forced But when it’s built with patience and intention, it can become unbreakable